Exclusive article by China's well-off network.
Text|Liu Yuanlong.
With the integrated development of culture, tourism, science and technology, ecology and other industries, local first-class institutions, pension institutions, and charities are also constantly exploring new formats and models of "cultural pension".
With the continuous improvement of China's economic and social development level, the continuous improvement of the material living conditions of the people, and the increasing spiritual and cultural needs of the elderly group, "cultural pension" has become the general trend and has been widely concerned.
"Cultural pension" is in line with the expectations of the elderly group, which can not only help the elderly enrich their hobbies and enrich their retirement life, but also convey a more positive concept of pension. With the integrated development of culture, tourism, science and technology, ecology and other industries, local first-class institutions, pension institutions, and charities are also constantly exploring new formats and new models of "cultural pension", and cultural activities have become one of the daily pension services, which plays an important role in properly solving the practical problems brought about by the aging of the population.
First of all, it is necessary to build a cultural pension service position. It is necessary to vigorously develop education for the elderly, meet the multi-faceted spiritual and cultural needs of the elderly, provide more abundant, high-quality and convenient educational resources for the elderly, alleviate the pressure of social aging, promote the all-round development and realization of potential of all people, and truly realize "the old have something to learn, the old have fun, and the old have something to do".
Learning is the best way to retire. By the end of 2023, there are 760,000 schools, with more than 20 million students participating. Compared with the "bed" of the nursing institution, the "seat" of the elderly education is a more active, active and economical pension option. Especially with the advent of the "post-60s" and "post-70s" retirement tide, in order to meet the diverse needs of the elderly, vigorously develop the education industry for the elderly, which is a strong support and supplement to the education of the elderly. In the future, with the substantial improvement of people's living standards, the scale of the elderly population with higher spending power will also rise rapidly, and they tend to buy higher-level elderly education products or services, such as private customized attributes, "one-to-one" tutoring, etc.
In addition, the universities for the elderly organized by ** departments, industry enterprises, colleges and universities, etc., should create conditions to change from serving the retired workers of their own units and systems to serving the whole society.
Second, it is necessary to improve the level of public cultural services. All kinds of libraries, museums, art galleries, cultural centers, science and technology museums, stadiums and other places should be renovated for the elderly, so as to provide convenience for the elderly to learn and meet the needs of the elderly for "cultural pension" to the greatest extent; Focus on high-frequency matters and service scenarios for the elderly, deepen the work of smart tourism for the elderly, and adhere to the parallel innovation of traditional service methods and intelligent services; Vigorously promote the establishment of audio-visual areas in the electronic reading rooms of libraries at all levels, promote the construction of smart guide systems in museums, and add self-service for voice explanations and the AR smart museum system of "Cloud View Expo".
It should be affirmed that in recent years, efforts have been made to do a good job in the construction of public cultural facilities for the elderly, including special activity rooms for the elderly, barrier-free facilities, special guidance signs, convenient service points and medical kits, as well as the provision of wheelchairs and crutches, etc., and the implementation of appointment-free opening for the elderly, the setting up of "elderly service posts", etc., the construction of an age-friendly environment has made great progress. It is worth mentioning that in order to care for the elderly who are at a loss before the "digital divide", in many museums such as the Palace Museum and the Suzhou Museum, the elderly over the age of 60 do not need to make an appointment online, and can directly register with their old age certificates and ID cards.
Third, it is necessary to enrich the cultural activities of the elderly masses. Branding and normalization of cultural activities for the elderly is an important starting point for expanding the concept of cultural pension. It is necessary to rely on important festivals to vigorously organize and carry out a series of mass cultural activities such as square dances, mass chorus competitions, and "Respect for the Elderly Month", guide the active participation of the elderly groups, and show the positive and optimistic, high-spirited, and promising spirit of the elderly.
For example, the Bo'ai Art Troupe of the Career Development Center of the Red Cross Society of China is a literary and artistic group that is active in the front line of helping the elderly and the needy all year round. Since 2006, the Career Development Center of the Red Cross Society of China has insisted on holding activities to commemorate the "5.8 World Red Cross Day" every year, and the Boai Art Troupe has held large-scale public welfare evenings in 15 cities across the country. It also visited elderly care institutions in more than 20 provinces across the country to carry out public welfare performances and condolence activities, and sent high-level spiritual and cultural food to the local elderly. Shanghai relies on the "Shanghai Citizen Cultural Festival" to hold various cultural and artistic events every year. In chorus, dance, opera and other events with a deep mass foundation, the elderly literary and artistic teams account for more than 60%. The successful experience of these useful experiments is worth learning from, and we look forward to holding more cultural activities for the elderly in the future.
The author is a senior ** person).
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This article was published in the late January 2024 issue of Xiaokang.