On December 28, 2023, which is destined to be a day of great significance in the automotive circle, a new car was released on this day - the first electric sedan called SU7 from Chinese mobile phone manufacturer Xiaomi.
On December 25, Lei Jun, founder and CEO of Xiaomi Technology, posted on the official social platform: "This time, only technology, not products. See you this Thursday, December 28 at 2 p.m." The picture is the chassis of the vehicle, it is worth mentioning that the official Weibo of Xiaomi Auto was also officially launched, and the poster was released at the same time, with the text "December 28th, see you at 2 pm." ”
According to the available information, Xiaomi Auto's first medium and large sedan - Xiaomi SU7 will be unveiled on the same day (December 28). The new car has been declared before, and will be launched in multiple versions, divided into three versions: standard, pro, and max. It is available in four ranged versions: 628km, 668km, 800km and 750km.
The Xiaomi Mi Su7 is designed by Mr. Li Tianyuan, the designer of BMW IX, and applies popular elements at the design level, and the vehicle is concise and sporty. Specifically, the car uses rounded polygonal headlight clusters, and the interior adopts a similar rice-shaped element lamp cavity structure, with a large trapezoidal air intake below, which is highly recognizable.
From the side of the body, the car adopts a built-in hidden door handle to optimize the drag coefficient of the car. At the same time, the car adopts a double five-spoke wheel shape to enhance the sporty atmosphere. In terms of the rear, the Xiaomi Mi SU7 adopts a through-type taillight cluster, with a chic diffuser decoration below, which is stylish and individual. In terms of body size, the length, width and height are 4997 1963 1440mm, and the wheelbase is 3000mm.
The new car is expected to be available in three versions: basic version, PRO and MAX, with differences in configuration, such as lidar, which is also a common method in the industry. In terms of power, the Xiaomi Su7 will be available in a front and rear dual-motor version and a single-motor version, with the former having a front and rear motor power of 220kW and 275kW; The latter motor power is 220kw.
At the same time, according to the announcement information, Xiaomi Su7 will be equipped with 736kWh and 101kWh battery pack options, 736kWh is a lithium iron phosphate battery provided by Fodi, using a 400V voltage platform, with a range of 628km and 668km respectively, and a total mass of 579kg of the battery pack; The 101kWh is a ternary lithium battery provided by CATL, which uses an 800V high-voltage platform, with a range of 800km and 750km respectively, and a total mass of 645 per pack8kg。
Guess pre-sale ** at 21980,000-35980,000 yuan
I think that this time**will not be too high, because the current market** determines that the competition in the electric vehicle market is quite fierce, from Tesla, BYD, Extreme Krypton, Wenjie, ideal, Xiaopeng, AVATR and a number of joint venture car companies, guess Xiaomi pre-sale ** in 21980,000-35980,000 yuan, will be more competitive.
In contrast, Geely's Zeekrypton 001 is priced at 269-37.20,000 yuan, this car is also a fastback sedan shape, pure electric range is also up to kilometers, the current market price is lower than the official guide price3-40,000, you can give Xiaomi su7 a reference, of course, sales can not be used as a reference, the two brands, positioning, technology is still different.
Lei Jun was worried that Xiaomi cars were selling too well on the one hand, and the supply exceeded demand, and the production capacity could not guarantee normal delivery; I am also worried that the orders for Xiaomi cars are very poor and cannot be sold, these two situations are not impossible.
The pricing of Xiaomi cars can be appropriately lower than similar competitors, which is also in line with the expectations of Xiaomi mobile phone users; For new car companies, from the perspective of the market, they should also seize the market share first and cultivate a huge user base in order to stabilize the market.
It is not difficult to see,Many users of Xiaomi mobile phones will become the first generation of users of Xiaomi cars,After these users are consumed,It depends on the users who have no brand preferences,Will they choose Xiaomi cars with a critical eye,In fact, it is very difficult to predict,Su7The real strength of the model is the key。
*, appearance, power, configuration, control, intelligence, etc. will be subject to full-dimensional scrutiny and harsh comparison. The value of the brand will eventually return to quality, and it remains to be seen whether Xiaomi will stand the test.
The investment has exceeded 20 billion, and the three-year plan is for BAIC production
It is worth mentioning that Xiaomi currently plans three new models, which will be released one after another in the next three years. It is reported that two of the three new cars are pure electric and one is hybrid, and interestingly, the internal code names of the two electric vehicles are "Modena" and "Le Mans", while the internal code name of the hybrid version is "Kunlun".
According to the announcement, the product models of Xiaomi brand pure electric sedan are BJ7000MBEVR2 and BJ7000MBEVA1. According to the announcement, the electric car should be produced by BAIC, and the trademark is Xiaomi, after all, the corporate name of the two cars is BAIC, not Xiaomi.
According to The Paper, Xiaomi cars will be produced by the Xiaomi factory in the Beijing Economic and Technological Development Zone. According to the Ministry of Industry and Information Technology, the production address of Xiaomi Auto is "No. 21 Yard of Huanjing Road, Beijing Economic and Technological Development Zone, Beijing", which is the location of Xiaomi's self-built factory.
Isn't it a little dizzy, what is the production of Xiaomi cars?
Maybe the production is not important, what is important is Lei Jun's determination and goal to enter the automotive industry. According to CCTV News on December 18, Lei Jun told reporters that he feels that Xiaomi has many natural advantages in making cars, because the essence of today's smart electric vehicles is the integration of the consumer electronics industry, which is a big integration, so entering the automotive industry is a challenge for Xiaomi, and the overall difficulty is controllable.
Lei Jun said that Xiaomi's first car invested 3,400 engineers, and the entire R&D investment exceeded 10 billion, which is more than 10 times the investment. With that in mind, I'm going to do it anyway in a way that I want to get.
In the past 6 years, Xiaomi's R&D investment has grown at a compound annual growth rate of 384%, and the total R&D investment is expected to exceed RMB 20 billion in 2023 and RMB 100 billion in the next five years.
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