With the popularity of social networking and the rise of online shopping, Internet celebrity culture has become a craze in today's society. In the catering industry, Internet celebrity restaurants and Internet celebrity snack bars are also emerging in an endless stream, among which "Internet celebrity snack shops" are the most eye-catching, and they have blossomed everywhere in the city for a while.
The emergence of online celebrity snack shops undoubtedly satisfies people's pursuit of novelty and deliciousness, and promotes the development of the city's economy to a certain extent. However, should we think calmly, behind these Internet celebrity snack shops, are they good quality and low price, or are they full of routines?
First of all, we want to clarify a question, what is an Internet celebrity snack store? Internet celebrity snack shops refer to snack shops that have quickly become popular on platforms such as social ** because of their unique product features, good reputation or hype techniques. These stores usually launch some unique delicacies, attracting a large number of consumers to come and try them, so as to obtain high economic benefits.
However, it is not difficult to find that these online celebrity snack stores often have some worrisome problems. First of all, the ** problem, the ** of some Internet celebrity snack stores is relatively high, even higher than the market value of similar products. The second is the quality problem, some Internet celebrity snack shops often make sacrifices in terms of taste and quality in order to pursue personalization and hype effect, resulting in unstable product quality and sometimes even serious hygiene problems.
So, is it the new darling in the city, or is it a market bubble? We can analyze it from the following aspects:
First of all, good quality and low price are a common expectation of consumers for snack shops. However, in the current market environment, most online celebrity snack stores tend to be on the high side. On the one hand, this is because Internet celebrity snack stores usually have only one or a few stores, and the production cost is high, and on the other hand, because consumers have a higher willingness to pay for personalized and unique products, so a higher ** does not mean that sales are poor.
Secondly, the hype of online celebrity snack stores often makes it difficult for consumers to distinguish the authenticity and quality of products. On social networking, some Internet celebrity snack stores induce consumers to come and try it through "hype" means and marketing strategies, and most Internet celebrity snack stores will not disclose their production processes and formulas, and it is difficult for consumers to judge the quality of their products.
Thirdly, the product characteristics of some online celebrity snack stores are often based on changes in personalized needs and consumer tastes. This means that with the passage of time and changes in market demand, the life span of online celebrity snack stores that do not have the ability to continue to innovate or just rely on hype may be short-lived. Therefore, for consumers, they also need to be cautious when buying products from online celebrity snack stores to avoid being affected by market bubbles.
Finally, we have to make it clear that although some Internet celebrity snack stores may have various problems, the emergence of Internet celebrity snack stores still brings a certain positive effect in the urban economy. For example, the rise of online celebrity snack shops has provided a new growth point for the urban economy, and at the same time, it has also promoted the development of related industrial chains, thereby increasing employment opportunities. In addition, the existence of online celebrity snack stores also satisfies consumers' pursuit of quality and taste, creates more food choices, and enriches the cultural life of the city.
In the author's opinion, the new favorite of eye-catching Internet celebrity snack stores in the city or the market bubble? There is no easy answer to this question. We should look at this issue from multiple angles and understand its positive effects and some existing problems. Consumers need to consume rationally, and at the same time, relevant departments should also introduce more standardized regulatory measures to ensure the product quality and safety of online celebrity snack stores. Only in this way can we truly enjoy the food enjoyment brought by the online celebrity snack store, and at the same time, we can avoid being carried away by the market bubble.