From December 21st to 25th, under the guidance of the Ministry of Commerce, sponsored by the people of Guizhou Province, and undertaken by the Department of Commerce of Guizhou Province"Ten Cities Linkage, Sharing Food and Drink and Colorful Guizhou Wind and Guizhou Wine China Tour".Guizhou Liquor Brand Week (Shenzhen Station) was successfully held at the Shenzhen Convention and Exhibition Center.
Figure: The event site of the "Ten Cities Linkage, Sharing Food and Drink and Colorful Guizhou Style, Guizhou Liquor China Tour" Guizhou Liquor Brand Week (Shenzhen Station).
27 key liquor companies in Guizhou Province, such as Junfeng and Moutai, collectively appeared in Shenzhen, to the Guangdong-Hong Kong-Macao Greater Bay Area and even overseas ChineseIt shows the unique charm of Guizhou liquor, and jointly draws a new blueprint for Guizhou and Guangdong to jointly promote consumption and high-quality development.
Qianshen hand in hand
Draw a new blueprint for industrial collaboration
On December 23rd, the opening ceremony of the "Colorful Guizhou Style, Guizhou Liquor China Tour" Liquor Brand Week (Shenzhen Station) was grandly held. With the theme of "Guizhou Liquor Fragrance, Pengcheng Thousands of Miles", the participants focused on the high-quality development path of Guizhou liquor, and used liquor as a medium to promote industrial cooperation and cultural exchanges to a new and higher level.
Ye Xiaowen, member of the 13th National Committee of the Chinese People's Political Consultative Conference and deputy director of the Culture, Culture, History and Learning Committee, Ma Lei, Secretary of the Party Group and Director of the Guizhou Provincial Department of Commerce, Qin Shuyao, Secretary-General of the China Liquor Industry Association, Qin Shuyao, Secretary-General of the China Liquor Circulation Association, Wang Xuwei, Deputy Secretary-General of the China Chamber of Commerce for Import and Export of Foodstuffs, Native Produce and Animal Husbandry, and other leaders of the association attended the event, and more than 500 people attended the event, including representatives of famous liquor enterprises in Guizhou, well-known entrepreneurs, key liquor merchants, friends and consumer representatives in Guangdong Province.
Ma Lei, Secretary of the Party Leadership Group and Director of the Guizhou Provincial Department of Commerce, delivered a speech.
Ma Lei, Secretary of the Party Leadership Group and Director of the Guizhou Provincial Department of Commerce, said in his speech that Shenzhen was chosen as the first stop of the Guizhou Liquor Brand Week series of activities of the "Colorful Guizhou Wind and Guizhou Liquor China Tour", not only because the Shenzhen market is the "wind vane" of China's liquor consumption, but also with gratitude to repay the deep love of mountains and seas for Shenzhen's counterpart over the years. "Through the opening up of Shenzhen and the sharing of Guizhou's inland open economic pilot zone, we can form a better sales of Guizhou liquor for ASEAN and overseas, and achieve a win-win situation for Shenzhen and Guizhou high-quality soy sauce liquor enterprises. ”
Ye Xiaowen, member of the 13th National Committee of the Chinese People's Political Consultative Conference and deputy director of the Culture, Culture, History and Learning Committee, delivered a keynote speech.
Ye Xiaowen, member of the 13th National Committee of the Chinese People's Political Consultative Conference and deputy director of the Culture, Culture, History and Learning Committee, delivered a speech entitled ""Out of the Spirit: The Study of "Transforming the Heart" and the Wine of "Transforming the Soul".Keynote speech. Qin Shuyao, Secretary-General of China Liquor Industry Association** and Secretary-General of China Liquor Circulation Association, delivered speeches respectively, expressing their understanding and recognition of liquor culture and Guizhou liquor.
The Guizhou Provincial Department of Commerce and the Guizhou Liquor Exchange jointly released the "Taoist Natural Guizhou Good Liquor" 2023*** in-depth analysis of the definition, characteristics, value, ecology, market operation and outlook of the category IP of "Guizhou Good Liquor".。Different from the past when enterprises separately promoted and expressed liquor brands, the IP of the "Guizhou Good Liquor" category will define Guizhou sauce-flavored liquor for the first time from the perspective of independent categories and industrial exhibitions.
Figure: 27 liquor companies in Guizhou read out the "Guizhou Liquor Quality Declaration".
At the event site, Junfeng and other 27 high-quality liquor enterprises in Guizhou participated in the event, jointly read out the "Guizhou Liquor Quality Declaration", and jointly swore that they will always adhere to the principle of quality first, abide by the spirit of craftsmen, uphold the traditional brewing process, learn and master modern technology, strictly control product quality, actively fulfill social responsibilities, operate in good faith, jointly maintain the brand image of Guizhou liquor, expand and strengthen the liquor industry in Guizhou, and accelerate the construction of an important liquor production base in the country. Meet the needs of consumers for a better life with high-quality products.
Today's Guizhou is continuing to polish the "wine" signboard, keep the "wine" advantage, make enough "wine" articles, start the "wine" brand, and convey the value of "wine".With the reshaping of the opening pattern and the superimposed development advantages, we will dig deep into the connotation of soy sauce wine culture, shape the cultural aesthetics of soy sauce wine, expand the scale and influence of the soy sauce wine industry, and promote the high-quality development of the soy sauce wine industry in Guizhou's high-level opening up.
The ultimate in indulgence
Endorsement for Guizhou liquor
The event created a cultural exhibition area of Guizhou liquor enterprise cluster with the theme of "Qianjiu Fragrance, Pengcheng Wanli", which demonstrated the advantages of Guizhou as the main production area of the origin of sauce-flavored liquor from several dimensions such as historical origin, geographical environment, climatic conditions, brewing technology, and production capacity.
Figure: The standard version of the drinker on display at the booth.
The standard version, classic version, festive wine, and boutique version displayed at the booth continue to attract "passers-by and fans" to stop and watch and taste with their innovative design and strong national tide temperament. With high-quality, high-value and high-value soy sauce wine products,Junfeng highlighted its own highlights and characteristics, and showed the ultimate charm of new consumer brands to the people of the Greater Bay Area.
At the same time, Junfeng reflects the high maturity and investment value of Guizhou's liquor industry with its own development cases, and actively conveys the good voice of "high-quality development" of Guizhou's production area to people from all walks of life in the Greater Bay AreaIt has been highly recognized by exhibitors, exhibition leaders, guests and entrepreneurs from all over the Greater Bay Area.
Figure: Junfeng exhibition area.
Guangdong is the main sales area of soy sauce wine in the country, and it is also the hottest hot spot for drinkers. Guangdong is the birthplace of the Drinker Sauce Liquor brand, and the first Drinker Wine Cellar was also born in Guangdong, and Shenzhen, the venue of this event, is the venue for the first China Drinker Festival.
Junfeng came to Pengcheng to take advantage of the home field, not only vigorously promote the soy sauce wine production area in Guizhou, do a good job in the promotion of its own brand and products, but also link the consumer market in the Greater Bay Area, and actively build a platform for the exchange and cooperation between the markets of Guizhou and GuangdongPromote cross-border innovation between Guizhou liquor and well-known cultural and creative brands in the Guangdong-Hong Kong-Macao Greater Bay Area, excellent business associations, high-net-worth enterprises and Guizhou liquor, and then help the high-quality development of Guizhou's liquor industry.
In the Guangdong-Hong Kong-Macao Greater Bay Area, the liquor cellar not only continues to spread the liquor culture, establishes a correct and benign Guizhou liquor value awareness and consumption cognition for the local area, and dedicates a good cup of Guizhou liquor to consumers, but also continuously carries out a series of liquor sealing and testing, food and wine integration market activitiesCreate immersive, experiential and interactive new consumption scenarios, create a good consumption atmosphere, help Guizhou Baijiu set off a new consumption upsurge in the Greater Bay Area, and further enhance the influence of Guizhou Baijiu.
As an international window, Shenzhen is an important position to strengthen, consolidate and upgrade the marketing of Chinese liquor. Junfeng's trip is to take advantage of the home field to build a springboard for the promotion of Chinese liquor brands to the worldStrengthen cooperation between Guizhou and Guangdong, open a new development pattern of Guizhou soy sauce liquor, and promote Guizhou liquor to the world.