Messi, a high-profile soccer superstar, has sparked constant controversy in China in recent times.
Unfortunately, much of the controversy has focused on how to criticize Messi, and the crowd that criticizes Messi is not limited to ordinary football fans, but also includes Hong Kong celebrities such as Fok Qigang.
CCTV has even recently dispatched heavyweights to make an intriguing criticism of Messi.
Messi, who was once the king of football who was once admired by countless fans, how could he fall into a situation where everyone shouted and beaten? What exactly did he do wrong? Then again, what's going on?
Every Chinese knows the status and weight of CCTV, which is a solid symbol of the country. Whether it is good or bad, it is very difficult for ordinary people to appear on CCTV news and receive CCTV's attention.
Any action of CCTV is almost seen by the outside world as the position of China, so it needs to be very cautious! Especially when dealing with foreigners, it is rare to intervene directly, so as not to re-arise the so-called diplomatic disputes between certain intellectuals and Western **. This has to be done with great caution!
CCTV appeared in person this time, and took continuous tough measures.
CCTV first announced that Messi will no longer appear in the program "World Football".
Messi, we don't want you to come to China again to engage in sports activities in the future, we are not interested in you.
However, that's not all. CCTV immediately announced that Messi's advertisements would no longer appear in Chinese TV weather forecasting programs after removing Messi from China's sports industry.
This means that Messi's future way of making money by relying on advertising in China may not work.
Although the above is just CCTV's statement, as the absolute leader of Chinese TV, no local TV station should dare to go against CCTV, right?
Therefore, it can be expected that after CCTV's two announcements, other TV stations will follow suit, thus completely making Messi disappear from the Chinese TV screen!
This is definitely an unbearable loss for Messi and his company!
Even those Western intellectuals who are most reluctant to see China's progress have to admit that China, a land with a population of 1.4 billion and a long-term second-place GDP, is a huge opportunity!
Taking football as an example, according to the statistics of China** through multiple channels in 2019, nearly 200 million people in China are football fans, of which about 14 million are willing to spend money on football stars!
Imagine that even if only 14 million fans are willing to spend 500 yuan a year to buy tickets to stand up for football stars, this will bring in a huge revenue of 7 billion!
Although the performance of the Chinese men's national football team can be called terrible, considering other commercial sponsorships and advertising expenses, it can be said that the Chinese football market is quite profitable!
Messi and his bosses may not care too much about the sentiment of the Chinese fans. In their opinion, it is always easy for fans to forget the old things, as the saying goes, it seems that when you heal a scar, you forget the pain, and it doesn't matter after a while.
Once they are completely excluded from the Chinese market, it will be very frustrating!
As a result, Messi had previously maintained a steady attitude, but eventually issued an apology on February 19, in which he hoped to restore his image among Chinese fans and CCTV, and protect his interests.
It's a pity that CCTV Sports released a post only two hours after Messi's release, which was quite playful, expressing to another football superstar, Ronaldo, that "people who love with youth are always beautiful." Good night and good dreams".
So the crux of the matter is, what exactly did Messi do to make people so angry? As a foreign star, how did Ronaldo win the recognition of CCTV?
On February 4, 2024, with the arrival of Messi and many other foreign football superstars, fans throughout Hong Kong were excited.
Tens of thousands of fans from all over the world flocked to see football superstar Lionel Messi in action.
In order to show the importance they attach to this friendly match, many well-known figures from Hong Kong's political, business and entertainment circles attended to congratulate them, such as high-profile superstar Tony Leung and Huo Qigang, a representative of the Fok family, who has an important influence in the sports world in China and even in the world.
The emotions of the audience are quite enthusiastic, and the atmosphere on the field is also quite in place.
And then there was an embarrassing scene!
Prior to this, the organizers had promised that Messi would give at least 45 minutes of outstanding performance in the game, but when the game started, people were surprised to find that Messi went to **, why didn't they see him?
That's right, Messi, a superstar, didn't even play, making countless fans travel thousands of miles to watch the game.
It's unbelievable and unacceptable. Didn't we travel so much and pay expensive tickets to see your show this New Year? What the hell do you think?
After the game, the fans who were already extremely disappointed met Messi again, only to see the big brother leave the field with his hands in his pockets and without care, and the matter is not over.
Since he was reluctant to take the stage to address the fans and explain why he was absent, he did not interact with the fans.
I don't pay much attention to the Chinese audience!
This friendly match was not an easy task, not only did the fans pay time and money for it, but the Hong Kong organizers also worked hard to prepare for it!
However, who can willingly accept such an embarrassing ending with such an embarrassing ending?!
Shortly after the match, fans who were supposed to cheer for Messi's heroic performance in the game began to denounce Messi online. There were even some impulsive people who kicked heavily at billboards with Messi ** on the street.
Hong Kong** urgently requires the removal of all advertisements for products endorsed by Messi, and this cannot be tolerated!
Huo Qigang, the leader of Hong Kong's sports industry, not only angered the fans, but also showed extraordinary anger!
On the day of the game, Huo Qigang published an article on the Internet, denouncing Messi and his Miami company, and demanding a public apology.
Neither Messi nor Miami took the anger of the Chinese to heart, and they chose to bow their heads and turn a blind eye.
Huo Qigang was once again angered by Messi and Miami's shamelessness, and on February 6, he published a lengthy article on the Internet attacking them.
In this long article, Huo Qigang not only demanded an apology from them, but also announced that he would temporarily end his business cooperation with them and cancel the previously promised funding funds.
In this way, why did Messi deceive so many fans?
Messi later explained that he was absent from the Hong Kong game because he was unwell and sick.
Although this reason sounds reasonable, in the light of the actual situation, it is purely a fool of people, and it is a kind of fool that is very disrespectful to intelligence.
After Messi left Hong Kong, the simple reason was that he switched to playing football in Japan!
You said you couldn't play in Hong Kong because you couldn't play because you were physically unable to play, but a few days later you regained your energy at the Japan Stadium. Isn't this a kind of neglect of Chinese fans?
Why can't you tell everyone in advance, even if Messi is really unwell in Hong Kong, China, and can't participate in the game?
Why don't you apologize after the game? Don't even do the superficial work of interacting with Chinese fans?
This condition may be more than just a simple physical issue, right?
Cristiano Ronaldo is more reliable, and Messi has taunted Chinese fans more.
After a match in Shenzhen, Ronaldo travelled to Lionel Messi's Hong Kong match.
Sadly, Ronaldo was unable to play due to health issues.
So, how does Ronaldo act?
Ronaldo first posted the news on the official website a few days in advance that he could not play due to physical reasons, and sincerely apologized to the fans.
In addition, Ronaldo apologized and said that given that many fans buy tickets just to watch him play, if they want to get their tickets back, he will give them a full refund.
Ronaldo even said that he could reimburse those fans for the cost of plane tickets!
After Ronaldo's speech, fans who were depressed because he was unable to play immediately felt much better.
People will always experience physical discomfort, especially for football players who have been engaged in high-intensity sports for a long time, and injuries are understandable.
Say it in advance and then apologize to everyone so that everyone will be able to forgive you more easily.
A lot of times all people need is a state of mind.
Just like Cristiano Ronaldo, although he did not play well in Shenzhen, he won more recognition from Chinese with his sincere performance, and even CCTV gave him high praise.
What about Messi? The arrogance he showed to the Chinese fans is really intolerable!
Shows arrogance and contempt for Chinese fans, while Japanese fans appear approachable.
Such a double-standard and untrustworthy person, if the Chinese still allow him to make money in his own country, it will attract ridicule from people all over the world!