Digital collage allows me to take a break from the stresses of everyday life, explore the infinite possibilities of the surreal world, and bring my imagination to life in ways I never thought possible.Beto Valencia
On social media, Ecuadorian artist Beto Valencia, better known as Beto Val, has expanded the boundaries of his imagination with his years of professional experience in graphic design and advertising, creating a new, quirky, humorous and absurd digital collage universe with an attitude of exploration and play. You can not believe your eyes, but you can't refuse to admit it - in his mind, anything is possible.
Beto Val was born in 1973 in Quito, the capital of Ecuador. He joined McCann Erickson at the age of 17 (based in New York, USA, one of the world's leading multinational 4A advertising agencies), designed the sacred cow on the packaging of Nestlé Galak chocolates, and was part of the creative team for the children's magazine "Elé" and the comic "Capitán Escudo", before he developed into a world-renowned plastic artist.
Beto Val's rise to fame can be traced back to the early days of the global pandemic. In 2020, in his antique studio in Quito, Beto Val discovered a large number of vintage illustrations in public resources for which the public enjoyed copyright, a serendipitous discovery that soon became the catalyst for his initial foray into digital collage, a passion that quickly developed into an all-encompassing creative obsession from pure experimentation.
Since then, Beto Val has spent more than four hours a day creating his collages, using his expertise in the field of design to infuse his imagination into those surreal scenes. By fully integrating classic and modern, Eastern and Western aesthetic elements, Beto Val gradually weaves a vast network of visual narratives, intricate and full of **, whether it is landscapes, portraits, animals or plants, these works are designed to invite the audience to embark on a journey beyond ordinary sensory experience, unloading the troubles of the real world in the unrestrained imagination. From amazement to doubt, from incomprehension to excitement – you can't think of it, but you see it.
Beto Val's works contain a variety of themes and styles, which can be divided into series such as Wild Aristocracy, Amazing Machines, Medieval Superheroes, and Animal Kingdom. It also demonstrates his creative methods and depth of thought in navigating different themes.
The anthropomorphism of animals, the chimera of animals and plants and man-made objects, the integration of biology and industrial design, and the mixing and matching of various artistic elements ......In Beto Val's work, he demonstrates an extraordinary ability to manipulate the real world and fantasy ideas, assembling an infinite number of visual fragments in a seemingly illogical way, challenging the habitual mind while subtly leading the viewer into his surreal context, which is unexpected and fascinating.
It can be said that each of Beto Val's collages creates a new world that contradicts common perceptions, but upon closer inspection, one can glimpse his sensitivity to art at every leap of thought. Behind the integration of traditional collage concepts and contemporary image processing technology, it is also a creator's re-deconstruction of visual perception and infinite longing for the possibility of human thinking.
From 2021 to 2023, Beto Val's collection "The Greatest Book of the Imaginary Animal Kingdom" has become a continuous bestseller on Amazon, and the fantastic beasts in the book are carefully collaged with illustrations without copyright disputes. This is an illustrated book that awakens the imagination and creativity of readers of all ages, and if they wish, readers can detach their favorite animals from the pages and frame them to decorate any corner of the home.
In a short span of time, Beto Val has managed to carve out a unique niche in the field of digital art and has captivated countless audiences with its unique retro aesthetic and modern sensibility. Today, his collage works have been recognized in art projects and commercial projects in the United States, Mexico, Spain, France, Germany, the United Kingdom, Canada, Australia, Switzerland and other countries, and his art derivatives have also received good feedback from the market. Through their tireless pursuit of "imaginative expression", these works also demonstrate the transformative power of creativity, even in the face of global adversity.
Eyeedge Art Chronicle Chapter 1081 Dedicated to the Art of Life.