With the first ** seabuckthorn brand feature film "3000 Kilometers Promise" of CCTV's "Great Power Brand", and the 2023 annual meeting of the International Seabuckthorn Association (China) Enterprise Committee was held in Huiyuan Altay Burjin Seabuckthorn Industrial Park, the strong breakthrough of Huiyuan Group, a "national key leading enterprise in agricultural industrialization", injected a "booster" into China's seabuckthorn industry, and gave the domestic seabuckthorn industry, which was once "savagely growing", a "backbone" at the brand level.
Brand effect: speak on behalf of the industry
From the well-known Huiyuan juice to the Huiyuan Agricultural Valley, which focuses on healthy food, the label of "Huiyuan", which has "super brand power", is deeply related to sea buckthorn, a "superfood" with health characteristics, which is already a "medicine and food homology" plant. In itself, it is a strong endorsement of the sea buckthorn industry. With the strong brand effect of Huiyuan, it will give full play to the communication value in the popularization of sea buckthorn products, consumer education, brand marketing and other aspects.
For example, the 3-minute Huiyuan seabuckthorn brand feature film "3000 Kilometers Promise", which debuted on CCTV, brought together herdsmen, experts, leaders of Huiyuan Group's seabuckthorn business, employees and other figures, not only conveying the touching story of Huiyuan Group's deep cultivation of seabuckthorn industry for more than 10 years and planting nearly 100,000 acres of seabuckthorn forests in Altay Burjin, Xinjiang from different perspectives. With the help of CCTV, an international authority, it conveys the nutritional value, ecological value and economic value of sea buckthorn. For the entire Chinese seabuckthorn industry, it is also a rare science popularization and promotion.
Inspiring Confidence: Making Businesses More Determined
According to incomplete statistics, from 1980 to the present, there have been nearly 10,000 registered seabuckthorn-related enterprises in the country, especially since 2017, the number of seabuckthorn-related enterprises has grown explosively. However, at the same time, there are problems such as small scale, small output, low industrial level, low product grade, backward equipment, rough technology, and low technical content of products, and the uneven development pattern has lasted for many years. The strong posture of Huiyuan has undoubtedly doubled the confidence of enterprises in the seabuckthorn industry - even big brands like Huiyuan are optimistic about the seabuckthorn industry and have achieved certain development results, which also proves that the industry has a broader future.
In fact, as early as 2011, Huiyuan Group actively responded to the national policy, quietly entered the seabuckthorn industry, and set up Burjin Huiyuan Biotechnology in Xinjiang to devote itself to the creation of a national ecological county and forest city in Burjin County, Xinjiang. And began to plant a large area of sea buckthorn, focusing on the breeding of sea buckthorn varieties, the construction of standardized desertification grassland ecological demonstration management plantations, the comprehensive processing and utilization of 100,000 tons of sea buckthorn fruit, the development and production of sea buckthorn series of high-tech products and other projects, so far nearly 100,000 acres of sea buckthorn have been planted, which is of great significance to promote the local economic development of Burjin, prevent wind and sand fixation, help the construction of beautiful villages, and build a well-off society in an all-round way.
Continuous innovation: help accelerate development
Huiyuan's strong entry into the market will also benefit consumers. The mature experience in building and developing the juice industry chain, as well as advanced production technology, higher production standards, and strong product R&D and innovation strength, will help Huiyuan seabuckthorn brand become the "benchmark" of the seabuckthorn industry, and drive the upstream and downstream enterprises in the industry to improve their standards, achieve overall quality upgrading and progress, and promote the "high-quality development" of the seabuckthorn industry.
In terms of products, in the past 10 years, Huiyuan has continued to improve the deep processing capacity of sea buckthorn with its own advantages, and carried out more comprehensive processing and utilization of sea buckthorn. More than 10 kinds of sea buckthorn products have been developed, such as sea buckthorn puree, sea buckthorn compound juice, sea buckthorn drink, sea buckthorn tea, sea buckthorn seed oil, and sea buckthorn fruit oil gel candy. At the 2023 annual meeting of the Enterprise Committee of the International Seabuckthorn Association (China), Huiyuan also held the 2023 Huiyuan Seabuckthorn Series New Product Release Ceremony with the theme of "Nutrition for the Public, New Products for Thorn Knots", and released a number of new products such as Huiyuan Seabuckthorn Puree, Seabuckthorn Tea, and Seabuckthorn Fruit Oil Gel Candy.
It is understood that Huiyuan will also work with professors and expert teams from many universities in the future to carry out project cooperation in the fields of sea buckthorn product research and development, nutritional value research, etc. In addition, in terms of talent training, Huiyuan has spared no effort and sent many professionals in the field of sea buckthorn to the industry.
On both sides of the gate of the Huiyuan Burjin Sea Buckthorn Plantation in Altay Burjin, Xinjiang, there are 8 eye-catching characters: "Develop Sea Buckthorn for the Benefit of Mankind". This is not only the original intention of Huiyuan Group to resolutely devote itself to the seabuckthorn industry, but also the vision of China's seabuckthorn industry. We have reason to believe that the strong entry of Huiyuan Group will drive the seabuckthorn industry to a new level.