Chuangzhi technology products.
This product was delivered by Chuangzhi Technology and participated in the "Data Ape Annual Golden Ape Planning Activity - 2023 China Big Data Industry Annual Innovative Service Product List Award".
Tobid Aggregation Advertising Platform is committed to helping developers intensively cultivate the value of traffic, relying on strong data capabilities, aggregating multiple advertising alliance resources, creating a good monetization ecology for developers through accurate and intelligent allocation strategies, providing real, transparent and comprehensive monetization services, and continuously driving the improvement of monetization benefits.
At present, it serves 1000000+ aggregated DAUs, has 1000+ access developers, and the customized operation strategy drives ARPDAU to increase by up to 248%, becoming the unanimous choice of many well-known manufacturers such as Happy Elements, Mini Play, iDreamSky, Outfit7, Xi'an Diankou, etc.
In the process of building strong links with developers, tobid has been playing all the timeThe combination of "product power + service power".
First of all, in the embodiment of data valorization, tobid has been released successivelyA number of innovative products that have been launched in the industryIt includes the funnel model of the whole link of bidding, the dashboard of in-depth analysis of user behavior, and the full capacity building service of Open API, which is an excellent tool for reducing costs and increasing efficiency.
Through highly visual UI interaction capabilities, Tobid not only perfectly presents multi-dimensional and accurate data collection to developers, but also directly feeds back business decisions, and manages and optimizes with one click through intelligent policies.
While the business is developing rapidly, the tobid data engine is also iterating at a high speed. From the initial offline data, it has evolved into a real-time real-time streaming and batching integrated real-time computing engine for the whole platform, making the data update of the whole platform faster and more accurate, and greatly reducing the decision-making cost of developers.
In addition, the TOBID team has served a number of tens of millions of DAU products, and the realization income has increased significantly. At the same time, Tobid has been sorting out problems from the perspective of developers, applying practical experience to the service process, and producing cost-effective returns.
The tobid aggregation advertising platform is aimed at all developers who have advertising monetization needs, mainly games and non-games (including but not limited to social, entertainment, tools, e-commerce, reading and other categories), and the subdivided user group is the business personnel responsible for the monetization side of the developers.
1. In-app bidding capabilities
As one of the first bidding partners of major domestic manufacturers such as Tencent Youlianghui and Kuaishou Alliance, Tobid now supports the in-app bidding capabilities of six major advertising networks, including Sigmob, Tencent Youlianghui, Alliance, Kuaishou Alliance, Mintegral, and Taptap.
At the same time, tobid has supported in-app bidding and waterfall hybrid sorting mode on the basis of all ad styles, and is in the industryBe the first to launch an in-app bidding funnel modelHelp developers get a clear picture of every stage, from bidding to display.
tobid has transformed the in-app bidding capability from "industry standard" to "industry innovation", making the combination of in-app bidding effect and user experience more "silky", bringing more efficient operation results to developers.
2. Timing diagram of the ad request
As the name suggests, the ad request sequence diagram can show the dynamic collaboration between multiple nodes by describing the time sequence of messages sent between the application, the Tobid SDK, the service server, and the third-party ADN, and clearly present the data of each key node of the ad request.
The ad request timing diagram is done with the help ofVisualizations,Perspective on the churn rate and error causes of each link in the ad monetization process, presenting developers with a complete data dimension and a new user experience, so that every ad impression opportunity will no longer be lost from the "fingertips".
3. Real-time data update
It's important for developers to know the accuracy of their data in the monetization process. Tobid fully understands the demands of developers and continuously carries out technical reforms, and currently supports Tobid in core scenarios such as hourly reports, waterfalls, A B tests, and ad slot listsMinute-level data updates.
In the process of change and development of everything, risks and benefits usually coexist. With the improvement of real-time data capabilities on the whole platform, Tobid is committed to minimizing the risk of developer monetization, and escorting developers' monetization and revenue increase with efficient, accurate and timely data services.
4. Efficient and diverse request strategies
In the face of different product types and rich advertising styles, how to match the most efficient and suitable advertising request strategy for their own changing scenes, and at the same time improve the fill rate on the premise of ensuring the best income, is an important problem faced by developers.
In addition to the traditional serial parallel request mode suitable for all scenarios, tobid provides developers with the same parallel request mode, and on this basis, innovatively designs a fixed number of parallel fill request advanced mode. Developers can flexibly select different request strategies in the advanced settings of waterfall to help developers optimize ad monetization in all scenarios.
5. Customize traffic grouping
In the process of traffic operation, users with the same characteristics and tags often have common preferences, and different tag groups will also be affected by the frequency of ad acceptance, interests, regional characteristics, gender and age, etc., resulting in differences in monetization value. If all user groups are treated uniformly and a simple waterfall is configured, it is tantamount to a great waste of traffic.
tobid aggregation has more than 10 built-in grouping rules and custom grouping capabilities, which can divide users into differentiated groups such as region, age, and device type, and at the same time, according to the commonality of users in the group tag, refine the operation according to their preferences, so as to maximize the value of developers' traffic.
In addition to the above functions, Tobid has also optimized the design of A B test, lightweight integration test, and customized SDK function points in addition to the conventional operation of the market, which truly solves the pain points in the monetization process of developers, and maximizes the needs of developers to realize the need to realize and increase revenue while reducing costs and increasing efficiency.
In 2022, the tobid mediation advertising platform officially launched a new brand, tobid, and before that, the team has spent about 5 years polishing the product, and with the development of market trends and the needs of developers, it has continuously adjusted, and has successively launched many new technologies and new functions that can meet the actual needs of developers.
On the basis of continuous improvement in traffic group management, customized SDK, multi-dimensional A B testing, and hybrid intelligent sequencing functions, TOBID has increased its power in data product capabilities, and has successively released many business-level reports such as the value estimation model of the whole life cycle of users, ROI closed-loop link data, and in-depth behavior analysis of user granularity, and its digital capabilities and operation service system have once again ushered in a leap.
The tobid team can also provide developers with full lifecycle service solutions, escorting developers throughout the process from all dimensions such as budget selection, advertising scenario increase, channel communication, and compliance. It can also create a small data BI and point-to-point commercialization case guidance for developers, and guide developers to continuously optimize their products and commercialization models from a higher and broader perspective through the data analysis and data models provided by the platform, coupled with the product operation team's cognitive understanding of the industry.
At present, it serves 1000000+ aggregated DAUs, has 1000+ access developers, and the customized operation strategy drives ARPDAU to increase by up to 248%, becoming the unanimous choice of many well-known manufacturers such as Happy Elements, Mini Play, iDreamSky, Outfit7, Xi'an Diankou, etc.
1. Solve the pain points faced by major developers in the process of advertising monetization. These include: ad monetization strategies that disrupt the game's numerical balance and affect user experience, cannot refine operations based on user portraits, cannot ensure the best ad experience for users, data processing is cumbersome and inefficient, different advertising platform adaptation protocols are inconsistent, and access costs are high.
2. Industry experience empowerment. Taking the monetization of game products as an example, it has been proved through a number of top game cases that games with a large proportion of IAP can achieve both IAP and IAA growth with a certain amount of experience. With 10 years of experience in game publishing and advertising monetization, the tobid team has accumulated a wealth of cooperation cases, and hopes to help developers grow their revenue through their own understanding of the industry and with the support of the core capabilities of tobid's products. Configure the corresponding tuning method for different developers, and truly achieve two-way empowerment of experience + products.
3. Understanding of hybrid monetization games. Most IAP-based developers in the industry are relatively resistant to ad monetization, and this was also the case in the early days of Happy Pop. However, the proportion of non-paying users in the actual game is very large, if you can identify whether the user is a paying user, let the user accept and ** more advertising, you can generate greater value for non-paying users without affecting the in-app purchase. In the past 1 year, Tobid has helped a number of top IP hybrid monetization games to achieve varying degrees of revenue growth.
4. Help developers reduce costs and increase efficiency, and formulate the most effective monetization strategy. The hybrid waterfall model of in-app bidding is now mainstream, but its internal core loading mechanism still needs to be explored by developers. In the case of dense advertising scenarios, special preloading method adjustments can be made to further improve the average impression per capita and ECPM. After instructing some developers to incentivize ** preloading, Tobid has brought a 20% increase in the per capita display of its products, and can reuse all the same scenarios in a certain way, so this part of the capability is integrated into the SDK for developers to choose.
The company to which the product belongs: Chuangzhi Technology.
Founded in 2022, Beijing Chuangzhi Technology*** is a tobid aggregation advertising monetization platform, which is committed to helping major mobile app developers maximize monetization revenue.
Relying on Tobid's powerful data capabilities, it aggregates multiple ad alliance resources, creates a good monetization ecosystem for developers through accurate and intelligent allocation strategies, provides real, transparent and comprehensive monetization services, and continuously drives the improvement of monetization benefits.
At present, it serves 1000000+ aggregated DAUs, has 1000+ access developers, and the customized operation strategy drives ARPDAU to increase by up to 248%, becoming the unanimous choice of many well-known manufacturers such as Happy Elements, Mini Play, iDreamSky, Outfit7, Xi'an Diankou, etc.