Recently. A number of e-commerce platforms have announced successively.
Support the "no return, refund only" function.
Won a lot of praise from consumers.
However. The relevant regulations have just been implemented.
But some people started to take advantage of the loopholes.
Recently, according to ** reports, some consumers took the goods and received refunds with the help of the new "refund only" "card bug" of the e-commerce platform. This news quickly appeared on the hot search, causing the public to pay attention to the new "refund only" rule.
"Refund only" is a service measure taken by platform e-commerce to enhance its competitiveness in the face of consumption upgrades. The "refund only" rule of each e-commerce platform is clear, and when consumers meet certain conditions, they can initiate a refund and returnless application. The implementation of the "refund only" rule by the platform side to provide consumers with more direct and efficient customer service is undoubtedly a new service measure for the supply side to actively adapt to the demand side and enter a new stage of high-quality development, which is commendable.
Obviously, the implementation of this new regulation on various traditional e-commerce platformsIt will effectively reduce the cost of consumer rights protection and effectively protect the legitimate rights and interests of consumers.
It is undeniable that the "refund-only" rule will inevitably stumble at the beginning of the landing of some platforms, which may inadvertently injure some operators on the platform.
The starting point and foothold of the implementation of the new "refund only" regulation by leading e-commerce platforms is to better serve consumersLet fair rules benefit more consumers, so that consumers can consume more confidently and boldly, so as to stimulate consumption potential and help operators sell more goods. The new "refund only" regulation is also a "good prescription" to deal with the chaos of "bad money driving out good money", which can expel operators with poor quality of goods or services and many complaints from the market, leaving businesses that truly win by quality and serve consumers. Therefore,In the initial stage of the introduction of the new "refund only" regulation, it should be more encouraged to step on the "accelerator", rather than "brake" because of a small number of "wool" and "stuck bug" incidents.
At present, it is particularly important to correctly understand the new "refund only" rule.
"Refund only" is not the "Tang monk meat" in the eyes of individual consumersOtherwise, it is not only contrary to the original intention of the new regulations to build a better consumer service system, but also contrary to the market principle of fair trading, honesty and trustworthiness. Consumers should regard the new "refund-only" regulations as the support and confidence to consume with confidence and shop boldly, ensure that their legitimate rights and interests are not infringed, and at the same time, reasonably comply with the law and advocate for rights protectionTake what should be taken, return what should be returned, and resolutely do not "unjust enrichment".We should actively respond to the efficiency change of the supply side with our own rational and scientific consumption behavior. In this way, the two ends of the force to go in both directions, so that the legitimate interests of operators can be guaranteed, so that unscrupulous businesses can consciously correct mistakes, take the initiative to improve the quality of products and services, and win-win for all parties, and jointly create a safe and secure online consumption environment.
It will still take some time for the initial results of the new regulations to appear, so let's continue to refuel the "refund-only" throttle.
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Produced by the editorial department of China Consumer Daily.
* China Consumer Daily, China Consumer Network.
Reporter Xu Wenzhi.
Edited by Li Xiaoyu.
Producer: He Yongpeng, Ren Zhenyu.