On January 3, the "first batch of 26 gold medal 'New Year's dishes' enterprise symposium was held in Guangzhou Southern Finance and Economics ** Group. The relevant person in charge of the Guangdong Provincial Department of Agriculture and Rural Affairs, who was invited to attend, made an exchange speech at the meeting and put forward seven suggestions for the high-quality development of gold medal "New Year's vegetables" enterprises. This article is based on audio recordings.
Dear experts, entrepreneurs, friends:
Good morning! First of all, congratulations to the 26 companies that stood out in the selection and became the first batch of gold medal "New Year's Cuisine" enterprises. In addition to the face-to-face participation today, there are also enterprises outside the province that participated online, and Chen Cuiying, CEO of Pinzhen, who is on a business trip in the United States, also attended the meeting, which shows that everyone attaches great importance to the symposium. Soon after the New Year's food economy was proposed, we launched our own representative products and were selected as the first batch of gold medal New Year's dishes, which reflected everyone's industrial strength, product innovation, and keen insight into trends. Here, I would like to express my heartfelt appreciation and congratulations to all of you.
I would like to take this rare opportunity today to exchange with you the "two syllogisms" on the understanding and practice of the "New Year's vegetable economy".
Without a correct understanding, it is easy to become a "headless fly" and mess around;
Without sound practice, we will be confined to "castles in the sky" and will not be able to achieve anything.
First, let's talk about "epistemology."
To do business, you must have a scientific and profound understanding of the cause and know what to do.
Leading the iteration of consumption innovation, the "New Year's Vegetable Economy" plays an important role, leading the industry from the red ocean to the blue ocean.
The first meaning of the "New Year's Vegetable Economy" is to create new consumer products, promote new consumption desires, and achieve new consumption forms. The value of a product is realized through consumption. Therefore, it is very important to create new consumption scenarios and promote new consumption desires.
The second meaning of "New Year's Cuisine Economy" is to endow prefabricated dishes with cultural value and emotional value. Prefabricated dishes are food, first of all, they have material value, and when they become "New Year's dishes", they have cultural value and emotional value. Invite relatives and friends to eat "New Year's dishes", send "New Year's dishes" to friends, and send "New Year's dishes" to teachers and teachers......Each "New Year's dish" conveys not only the nutritional value and the enjoyment of the taste buds, but also the expression of emotions, which not only comforts the stomach, but also nourishes the heart.
The third meaning of the "New Year's Vegetable Economy" is to realize the iterative upgrading of the industry. Only by conforming to the trend of the times, grasping the market demand, focusing on the people's pursuit of a better life, constantly innovating, continuously upgrading, and launching new products, new services, and new formats in stages, can the industry promote new demand and realize new value. Looking back on the development trajectory of the electronic communication industry, from analog mobile phones, to digital mobile phones, and then to smart phones, to promote demand with change, to promote change with demand, to meet demand to promote upgrading, to upgrade to promote demand satisfaction, to inject a steady stream of development momentum into the industry, and a steady stream of power to continuously promote the iterative upgrading of the industry. As a new industrial form of modernization, industrialization and standardization of the catering industry, prefabricated dishes cannot be "eaten in the past", but "new evolution of food", and New Year's dishes are the specific practice of "new evolution of food". The first batch of 26 gold medal New Year's food entrepreneurs are the explorers, leaders and demonstrators of the "new evolution of food", which is commendable!
Today, on the second day of the New Year's start, 26 gold medal "New Year's dishes" entrepreneurs gathered together online and offline, thinking and working together, doing a particularly valuable and meaningful thing together. Do things to create new products, new formats, and new needs; Do things that create cultural value and emotional value other than material value; Do things that keep pace with the times, promote change with demand, promote demand with change, promote industrial transformation and upgrading, and walk from the red ocean to the blue ocean.
All undertakings are human undertakings. For an industry, there are several types of industrial people: first, the innovation creator of the industry; second, the cooperative builder of the industry; the third is the consumer supporter of the industry; Finally, there are the industry's opponents and skeptics. All four are promoters of industrial development. It is precisely because of the industry's opposition and questioners that the industry can continue to improve and improve. The industry's opposition to skeptics is also respectable and amiable. Of course, the most admirable thing is the online and offline people, the first batch of gold medal New Year's food entrepreneurs, and the innovation creators of the New Year's food industry.
As the innovation creator of the "New Year's cuisine" industry, "I now" is different from "to me", and I want to have a new position, a new positioning, a new plan, a new action and a new value.
The gold medal "New Year's dish" enterprise should be the leader of the New Year's vegetable industry, to become a role model and model, to launch a replicable and promotable model;
To be the pioneer of the industry, there is no road in the world, the road must rely on coming out, and we must have the courage and perseverance to build bridges in the mountains and rivers;
It is necessary to be the leader of the Chinese New Year cuisine culture to fly to the world, and to organize and lead the "flock of geese" to fly over the mountains, over the sea, and to the world.
Of course, the gold medal "New Year's Food" enterprise first has a task, that is, to build up the image of the pioneer group of the New Year's vegetable industry with the image of an advanced individual, pass it on, and tell everyone: "Who am I, who are we; Whom I am for, we are for. ”
Second, let's talk about the "theory of practice".
At present, Guangdong Province is vigorously promoting the implementation of the "High-quality Development Project of 100 Counties, Thousands of Towns and Thousands of Villages", making every effort to promote rural revitalization, and accelerating the transformation from a large agricultural province to a strong agricultural province.
We should take the "New Year's Cuisine" as an opportunity to further promote the industrialization of agricultural products, increase the value of science and technology, culture and emotion, and finally realize the iterative upgrading of the industry. Here, I would like to share with you seven specific practical suggestions:
The first is to hold a simple and warm gold medal "New Year's dish" awarding ceremony to enhance the sense of honor and responsibility of the licensed enterprises;
The second is to promote the creation of a gold medal "New Year's Cuisine" enterprise alliance, jointly issue a quality assurance initiative, formulate a quality assurance convention, and ensure the nutrition and health of "New Year's Cuisine";
The third is to jointly promote the digital promotion of "New Year's dishes", so that the "New Year's dishes" economy will be on fire at your fingertips, and the gold medal "New Year's dishes" will fly into thousands of households;
The fourth is to organize the "seller" training of gold medal "New Year's dishes" enterprises, connect with online marketing platforms, and cultivate Internet celebrity stores and Internet celebrity dishes;
Fifth, jointly carry out gold medal "New Year's Cuisine" market expansion activities, and promote and support "New Year's Cuisine" enterprises to enter key markets such as Beijing-Tianjin-Hebei and the Yangtze River Delta;
Sixth, we will support the gold medal "New Year's cuisine" to jointly "go to sea", so that Chinese cuisine can be stable and far-reaching, and inject new impetus and vitality into the New Year's cuisine economy;
Seventh, we will launch a series of measures to support the high-quality development of gold-medal "New Year's cuisine" enterprises, including supporting finance and insurance, express logistics, technology and digitalization, to empower gold-medal "New Year's cuisine" enterprises.
Under the attention of many people, this year is known as the "first year of New Year's dishes", which is inseparable from the hard work of the first batch of gold medal "New Year's dishes" enterprises. Because of your leadership, the prefabricated food industry has a public brand of "New Year's Cuisine" for the first time. You have not only brought new highlights to the industry, but also opened the "door" for the quality and upgrading of the prefabricated food industry. It is believed that taking "New Year's Cuisine" as the starting point, by strengthening the sense of corporate responsibility and improving quality and brand power, it will definitely play a greater leading and exemplary role in the high-quality development of "New Year's Cuisine Economy".
Finally, I hope that all entrepreneurs will continue to work hard and contribute more to the prosperity and development of the "New Year's Vegetable Economy".
Thank you. **Southern Rural Daily.