Recently, a news that "cherries ** fell to 20 yuan catty" rushed to the hot search on Weibo. The hot search content shows that recently, with the large number of imported cherries on the market, after being cheaper by 60 yuan per catty, cherries dived again, and even came to the vicinity of 20 yuan catties, defeating sugar oranges in one fell swoop to become the top stream of the Spring Festival "New Year's goods" in the Year of the Dragon.
On February 6, the reporter visited a number of stores in Beijing and found that cherries** are far from being as low as the "20 yuan catty" mentioned in the hot search, and the better quality cherries ** in ordinary fruit supermarkets are still around 60 yuan catty. The reporter learned that after the early stage of the "trial period" dominated by air transportation, a large number of sea cherries arrived, and the cost of shipping was much lower than that of air transportation.
The terminal** is not loose
On February 6, the reporter visited a number of stores in Beijing and found that cherries, as the top "New Year's goods", were placed in the most conspicuous position in the fruit area by major supermarkets. However, ** is far from being as low as the "20 yuan catty" mentioned in the hot search. During the reporter's visit, it was seen that the terminal sales of better quality cherries were still around 60 yuan. However, the reporter learned in an in-depth interview that the rumors of cherry price reduction are not "nothing", after experiencing the "trial period" dominated by air transportation in the early stage, a large number of sea cherries arrived, and the cost of shipping is much lower than the cost of air transportation, so the wholesale ** has dropped significantly compared with the first listing. However, the retail side has to superimpose operating costs, transportation costs, etc., and consumers do not have a strong perception of price reduction.
The retail price of cherries is generally around 60 yuan Jin Photo by reporter Dong Tian.
Recently, cherries and sales have been very large, and some high-quality cherries have reached 80 yuan per catty, and ordinary cherries are generally 55 yuan to 60 yuan per catty. Now** cherries, part of which are produced in Chile and part of which are produced in Australia, are currently in the stage of a large number of listings, but due to the proximity of the Spring Festival, the demand has surged, and the ** has not fallen because of the increase. The owner of a fruit shop in Beijing told a reporter from China ** Daily.
At present, the cherries sold in the market are mainly divided into J grade (26mm to 28mm), JJ grade (28mm to 30mmJ (30mm to 32mmJ (32mm to 34mm), and some large e-commerce platforms sell J grade cherries can be as low as 30 yuan.
The reporter saw in the Weibo message area that "you get what you pay for" and "different grades and tastes are very different", and these messages have also become the main reference source for more consumers to buy cherries on e-commerce platforms.
Weibo.
After the Spring Festival, the sales peak is gradually coming to an end
Chilean and Australian cherries are the largest source of winter cherries in China. Generally starting from November of the previous year**, after the Spring Festival, Chile and Australia's cherries** will come to an end. This wave of cherry sales peak has passed, and the next peak will not be until a large number of domestic cherries are listed in the month, and there will be another sales peak. Domestic cherries are mainly concentrated in Dalian and Shandong, and they will be cheaper than those currently sold in the market. A senior salesperson engaged in the wholesale of cherries told reporters.
In December, summer begins in Chile in the southern hemisphere, and Chilean cherries are usually harvested in mid-October and continue until mid-January of the following year. From November, the first cherries from Chile began to enter the market. When I first entered the market in the early stage, there were great changes, which were due to both origin and variety. When it first entered the market, the yield of varieties was not high, and the air freight was high, so it was very expensive. After that, the local weather will also have an impact on the yield and quality of cherries. The relevant person in charge of Baiguoyuan said.
According to the relevant person in charge of the above-mentioned hundred fruit orchards, the cherries after harvest need to be pre-cooled with water, and after the water pre-cooling treatment, the cherries will enter the sorting process. Companies that export cherries often purchase state-of-the-art sorting equipment that can accurately detect the weight, sweetness, acidity, and size of cherries, including whether there are internal defects. In terms of packaging, cherries are packaged in a modified atmosphere to prolong the shelf life by increasing the concentration of nitrogen and decreasing the concentration of oxygen, because nitrogen can effectively inhibit the growth of bacteria and achieve the preservation effect.
Behind the hot sales of imported cherries is the closer economic and trade relations between China and the countries that jointly build the "Belt and Road". In 2017, China and Chile signed an agreement on the upgrading of the free trade zone between the two countries, and the overall proportion of zero-tariff products reached about 98%. According to the 2023 data of the Chilean Cherry Committee, in the past seven years, the export volume of Chilean cherries to China has increased by about 29% per year.
Reviewer: Xiong Yonghong Editor: Yu Hongbo Producer: Li Ruoyu Signed: Peng Yong.