One of the best rules of sales - customer relationship management.
After closing the deal, many salespeople may mistakenly believe that the game is over and stop further action. However, a good salesperson understands that closing a deal is only the beginning of a sale. There are a few basic steps that must be taken after closing.
First of all, it is very important to give the customer a **. When a customer buys a product, they may be confronted with a variety of opinions and comments, including jealousy and negative reviews. At this point, the customer may feel remorse and upset. To ensure that customers remain satisfied and confident, salespeople should congratulate customers in a timely manner and emphasize that they have made a wise choice. Not only does this clear up the customer's doubts, but it also boosts their confidence in the product and makes them more willing to stay in touch with the salesperson.
Second, salespeople should recommend suitable products to customers based on their personal information, such as birthdays, wedding anniversaries, or children's birthdays. Not only does this give customers more options, but it also strengthens the emotional connection with them. By demonstrating care and attention to the customer, salespeople can build a closer relationship, which increases the chances of repeat purchases and referrals.
Finally, it's also crucial to treat the customer as a channel. Many salespeople focus only on the customer's repeat purchase rate and ignore the customer's potential as a channel. By introducing customers to their social circles and referral networks, salespeople can expand their reach and attract more potential customers. This strategy is especially evident in the insurance industry, where the time cost of referring old customers to new customers is much lower than the time to acquire new customers.
In conclusion, one of the best rules of sales is to focus on customer relationship management after closing. By giving customers a call, recommending products based on personal information, and treating customers as channels, salespeople can build closer ties with customers and increase the chances of repeat purchases and referrals. Such a strategy not only helps to improve sales performance, but also brings more business opportunities and growth space for salespeople.
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