It's not a gossip movie, it doesn't play funny stalks, and it doesn't go to a family carnival, the elegant comedy ".Mr. Red CarpetWhere is the "elegance".
For the first time, Bobby made a "correction reminder" to the audience.
In the final trailer released by "Mr. Red Carpet", the movie shows the style of the movie through "big characters": it is not a gossip movie, it does not play hilarious memes, and it does not go to family fun.
Although from "double-click liaoliao" to "can you have a professional manager?" There is no shortage of such real and sharp jokes in the trailer released in the early stage, but "Mr. Red Carpet" still corrects the style of the movie to the audience: "It's not a gossip movie, it's not a hilarious joke, it's not a family carnival." In the fiercely competitive Spring Festival stalls, "Mr. Red Carpet" took the lead in clarifying its positioning, and did not blindly cater to the market to do sinking.
Previously, at the Pingyao Film Festival and the Toronto International Film Festival, Ning Hao positioned this film as an elegant comedy. And unlike the "Crazy" series, this "Mr. Red Carpet" has changed the richness and fullness of the once blockbuster works, and returned to the "minimalist style" of "Incense" and "Green Meadow" twenty years ago.
Under the minimalist story, the core of what Ning Hao hopes to express is that "it is difficult to communicate between people". A superstar plays a farmer and hopes to win an award at an international film festival, but he is not on the same channel as investors, directors, publicity and other people. Although "how to make a movie" has a high circle barrier, the delicate relationship between Party A and Party B, the persistence and compromise, and the changes in the value system of the times all make the core of the film have strong penetrating power.
Ning Hao hopes to convey his thoughts on the current era through an emotional truth. And Lin Hao and Liu Weichi, played by Ning Hao and Andy Lau, have a strong sense of interest. Let the audience invisibly participate in the movie in the process of "playing with memes", which is not a single way of instilling and forcing the audience to accept the plot and effect, which is called an elegant comedy by Ning Hao.
Therefore, this kind of elegance is the calmness of the creative posture and the confidence of the expression of the connotation. In a democratic way, it gives the audience the right to receive information in a new way.
In the comedy-intensive Spring Festival stalls, family carnival is not the only route- During the Spring Festival, comedy is "just needed", but it does not mean that it must be "family carnival".
This year's Spring Festival file has so far set 9 films, of which 5 are labeled as "comedy". But these 5 comedies are not actually the same type, and the differences in themes and genres are actually very obvious.
Among the 5 live-action movies, "Mr. Red Carpet" is the first to set for the Spring Festival. What makes this Spring Festival comedy different is that it itself rejects the narrative of "irritability". Ning Hao said in an interview: "I'm also a little irritable with the irritable camera now. ”
Therefore, for "Mr. Red Carpet", in terms of subject matter, the movie is brave and "self-deprecating", and ruthlessly "self-deprecating" to the film industry through the story of a superstar making a movie, which greatly satisfies the curiosity of ordinary audiences; In terms of temperament, the movie focuses on "minimalism", whether it is the imagination of "meaning and signification" or the setting of "truth is difficult to distinguish", it leaves enough space for the audience.
In this year's Spring Festival, "Mr. Red Carpet" has its own very clear differentiation route: not to go for family fun. It is full of "Ning-style humor", but it is full of novelty because of the rare material of local comedy.
For the Spring Festival file, comedy has a natural advantage and a strong "universality", and has the fastest sinking speed and depth in a national schedule.
But there is not only one possibility for the Spring Festival stalls, the day before the final trailer was released, "Mr. Red Carpet" released a poster. "Let the audience choose? ok！”。The market as a whole is maturing, and the audience should also be given the right to make their own choices.
And even if it is a comedy, the comedy of the Spring Festival file also has a different definition of "family carnival". This "joy" is not just laughter, but emotion. The "joy" of emotions is not just happiness, but all positive emotions that cause emotional climaxes.
The joke is not a "joke", what is elegant comedy— "Democracy" done by the creator and the audience together.
When explaining what is the core of elegant comedy, Ning Hao used the word "democracy". "I think it's democracy, it's not a one-way indoctrination, it's about communicating with the audience, leaving room for the audience, not forcing the audience to accept the plot and effects. ”
This kind of interaction is actually very clear in the movie, and this "interaction" itself has enough laughs. Andy Lau played a "superstar" in the movie, named Liu Weichi. Almost every audience knows that judging from the name, it is a combination of Andy Lau, Tony Leung, and Stephen Chow, Stephen Lau is not a person but a cluster. So this also explains why in the final trailer it was mentioned that this is not a gossip film.
Because of Lau Weichi's various behaviors in the movie, it is not to make the audience wonder whether Andy Lau's personal experience is true or false, but more to use such a "superstar" to convey the core of the director's expression. In fact, in the early days of the creation of this movie, Andy Lau also hesitated when he saw the script for the first time, worried that the audience would not be able to distinguish the relationship between himself and the character. But after understanding the context, Andy Lau still fully cooperated.
Previously, "Mr. Red Carpet" was "beaten up by investors", superstars went to the countryside to experience life to book "three-star hotels", raised pigs in hotels and other plots, and the movie was once out of the circle because of "hilarious". For ordinary audiences, "Mr. Red Carpet" has both "scale" and "laughing fruit" for the film and television industry.
In the final trailer, the movie actually still has a lot of laughs. But "Mr. Red Carpet" is not a direct hilarious meme in reality, but more fun and self-deprecation brought out by absurd reality. For example, Andy Lau switched his poster and the poster of "Chen Long" to the C position during the interview at the awards ceremony and "scolded" the director on the set, which does not seem to be uncommon in the real film industry.
It is worth noting that as early as January 23, in the director's special released, Ning Hao said in person: "The audience can choose what they are willing to listen to and what they are interested in, and they can also have enough space to have a certain amount of thinking about this exchange without being coerced." Giving the right to choose to the audience is also Ning Hao's original intention of creation.
Is the "nuclear" of "Mr. Red Carpet" penetrating? - Communicate with the audience by telling the uncommunicable.
Tonight, Ning Hao will broadcast live with Andy Lau in the live broadcast room of Dong Yuhui and Hui, and the theme of the live broadcast is "Understanding is the antidote to life". In fact, this is also the core value that "Mr. Red Carpet" wants to convey.
In an interview, Ning Hao said that the inability to communicate is actually the core theme of "Mr. Red Carpet". "Everyone in the movie has their own requirements, and their own requirements are the most important. They are all defending themselves in their own demands, so they are all enemies, and they are all objects to quarrel with. ”
The rare thing is that despite the fact that the increasing inability to communicate can generate consensus among the vast majority of people at this time, how to convey the theme is actually the ability of the creator.
For example, the most popular "beating investors" scene in the early stage of "Mr. Red Carpet", it is both funny and real enough. Investors want movies to be commercialized and not interested in the story at all, which is actually not unusual in the real film industry. But in addition to popular jokes and famous scenes, Ning Hao hopes to complete his expression through such a setting.
In fact, what I pursue is a kind of emotional truth, many people have asked me if I have met such an investor before, to be honest, I really have never met it, and there are few such investors in the film industry. But I've heard of investors like this in other industries. And in our society, it is actually better to understand between Party A and Party B. So it's more of a sympathetic feeling than a single group of people. ”
In addition, the director's sentence on the set, "Can you have a professional managership?" According to the requirements of the management. It was also previously circulated on social platforms. On the surface, it seems that the general bridge section hits the resonance point of most people. This management can be replaced by a boss, a boss, and Party A, and every individual in society is in a huge network. When Party A makes a request, the "pain" that he can't help himself can actually accurately touch every "social person".
At the beginning of the final trailer, "Ladies and gentlemen, I'm Liu Weichi, I hope you guys, double click liaoliaoliao." can also find an echo in this era - Liu Weichi hopes to remake, bite the word and say "6" clearly, the owner thinks that 6 is very old-fashioned, liao is very entertaining, and in the past history of Hong Kong celebrity endorsement games, there are not many laughs caused by accents, but Ning Hao hopes that through such a setting, the difference in values will be expressed. In the movie, Liu Weichi insisted on the conflict between the real shooting and the director, which further proves this setting.
What was right in the previous era may become a problem in this era. Each era has its own aesthetic and value systems, and the axis of inconsistent values appears both in time and in the crowd. ”
Judging from the experience of the previous Spring Festival files, the content of the Spring Festival films needs to have a richer "sense of hierarchy". The laughing fruit is just the effect, and the richer thinking space behind the effect is actually the key to determining how far a work goes.
Going to the complex and simplifying is the setting that Ning Hao gave to "Mr. Red Carpet", but this kind of simplicity is not simple, Ning Hao's unique and spicy personal expression has never been lost in this movie, the sharper "blade" after the tip of the knife has stronger lethality, and after laughing, the audience's thinking space in this movie is actually the focus of Ning Hao's attention.
Today's movie is also officially open for pre-sale, if you want to experience a different movie during the Spring Festival, you might as well choose "Mr. Red Carpet" and smile.