The spring breeze laughs back, and the clouds are abundant. The Spring Festival, the grandest traditional festival of the year, has arrived, and at the moment of harmony and beauty of thousands of families, Wuliangye, which adheres to the original intention of "carrying forward historical inheritance and brewing a harmonious life together", is not only the best partner of the festival, but also the inheritor and promoter of China's excellent traditional culture.
Recently, Wuliangye officially announced the status of the exclusive interactive partner of the 2024 **Radio and Television Station's "Spring Festival Gala" and the beautiful gift, and will extract more than 100,000 copies of "and beautiful gifts" worth hundreds of millions of yuan on the official platform of the Spring Festival Gala of the Year of the Dragon and the exclusive interactive partner of the beautiful gift of the main station, the central **app, without threshold, to spend the "Happy Chinese Year" with the Chinese around the world.
As the grandest and most iconic traditional festival in China, the Spring Festival carries cultural connotations such as family reunion, farewell to the old and welcome the new. "If you have money but no money to go home for the New Year" is the people's obsession with the Spring Festival reunion, and it also symbolizes the pursuit of family harmony and a happy life.
Wuliangye is an advocate of the concept of "harmony and harmony". Harmony is the tradition and historical accumulation of the Chinese nation, and harmony is one of the connotations of harmony culture, which contains the meaning of harmony and contentment, and embodies the simple spiritual pursuit of the Chinese nation.
Wuliangye's harmonious culture complements the harmonious and happy vision of the Spring Festival.
On the way home to the United States, Wuliangye presented a Spring Festival reunion
In order to help the Spring Festival reunion, Wuliangye teamed up with Sichuan Airlines to create a "Hemei Flight" to escort the country's "five fans" on their way home.
It is reported that the Sichuan Airlines charter flight has created five flights: "Beijing-Chengdu" (January 30), "Chengdu-Sanya" (February 1), "Chengdu-Urumqi" (February 2), "Changsha-Chengdu" (February 4), "Nanning-Chengdu" (February 5), warmly escorting nearly 1,000 "five fans" home for the New Year.
Wuliangye carefully planned the event, not only allocating high-quality flight resources, but also preparing exquisite gifts for the "five fans" who took the charter flight, and even held an air party, so that the journey home was full of warmth and joy.
Every year, going home for reunion during the Spring Festival is the deepest expectation in the hearts of travelers. In this special Spring Festival of the Year of the Dragon, Wuliangye lights up the way home for wanderers in a special way. This initiative, which is full of humanistic care, has aroused widespread attention and praise on social **. Many of the "five fans" who won the ticket said that this was the most New Year's flight they had ever taken to return home.
With its responsibility and responsibility, Wuliangye conveys the temperature and emotion of Chinese culture, revealing a strong warmth in the cold winter, so that the road home is no longer far away.
and Meituan reunion dinner Wuliangye detonated the Spring Festival market
2024 is the Year of the Dragon in Chinese zodiac culture. In traditional Chinese culture, the dragon is not only a symbol of nobility and honor, but also often associated with good weather and abundant crops in agriculture. As the leader of Chinese liquor, Wuliangye has become a symbol of high-end and high-quality liquor with its "intangible cultural heritage" brewing technology and excellent quality inherited for more than 1,000 years. The name of Wuliangye is indissoluble with the "five cultures" such as the harvest of five grains and the coming door of five blessings. Therefore, there is a strong cultural link between the Year of the Dragon and Wuliangye.
In order to make this cup of strong fragrance serve on the table of the Spring Festival of the Year of the Dragon, from the end of 2023, Wuliangye will actively lay out the Spring Festival market.
At the 27th 12.18 Wuliangye Consultation, Co-construction and Sharing Conference, Wuliangye Jiachen Dragon Year Zodiac Liquor was unveiled, with a total of two types, namely "Youlong Boutique" and "Shenglong Aging", both of which are sold in limited quantities. The two wines are in dragon-shaped bottles, which are beautifully shaped and highly collectible.
The two Zodiac wines have been on the market for more than a month, and according to the feedback from the majority of dealers, the market response of the Zodiac wine is strong and the supply exceeds demand.
In addition to the Year of the Dragon Zodiac wine, products such as the eighth generation Wuliangye also performed well. Some dealers said that the sales volume of the eighth-generation Wuliangye has doubled since December, exceeding expectations.
In order to welcome the Spring Festival of the Year of the Dragon, Wuliangye also launched activities such as scanning the code to get cash red envelopes.
It is reported that after purchasing 39 degrees Wuliangye and Wuliangye 1618 products, you can receive a cash red envelope by scanning the bottle cap, with an amount of up to 2,000 yuan, of which the winning rate of Wuliangye 1618 special prize and first prize can reach 8%, and the comprehensive winning rate of the two wines is as high as 9999%。
For the banquet market, Wuliangye has also launched strong consumer benefits: anyone who orders 39 degrees Wuliangye, Wuliangye 1618, and gold Wuliangye, meets the requirements of a single event product of 3 or more, and the number of banquet tables at the same time is 3 or more, after verification, you can get a box of classic Wuliangye small wine handbag gift box (100ml*2) or a 5L Wuliangye people's big altar wine; If you meet the requirements of 10 or more single event products, and the number of banquet tables is 10 or more, you can get a 500ml bottle of Wuliangye Yuan Dingjingsheng ring after verification.
Through a series of measures, Wuliangye detonated the Spring Festival liquor market, making the Spring Festival reunion more harmonious and beautiful due to the blessing of Wuliangye.
The United States and the United States Wuliangye and the Voice of Beauty are sung all over the world
In addition to appearing in the Spring Festival Gala of the Year of the Dragon, Wuliangye has also held a variety of activities in China around the Spring Festival of the Year of the Dragon recently. For example, "Wuliangye charter flight takes you to New Year's Eve", Wuliangye Harbin Ice and Snow Carnival, Wuliangye Yangtze River Three Cities Theme Drone Show, "Wuliangye - The 53rd Chengdu International Panda Lantern Festival", thousands of "Hemei Reunion Banquets" across the country, etc.
Over the years, Wuliangye has been committed to being the inheritor and promoter of the excellent traditional Chinese culture.
Actively play the leading role of leading enterprises in the industry, and strive to innovate the form of inheritance. Through co-branding with traditional cultural IP and extending the concept of traditional culture, a "super product matrix" of cultural and creative products is formed; Wuliangye Cultural Wine Theme Exploration Hall was established; Promote the ...... of the "Archaeological Wuliangye" projectStarting from traditional culture, "harmony and beauty" is taken as a cultural concept, and culture is used to replace the voice of the brand while inheriting the excellent traditional Chinese culture.
In today's wave of globalization, Wuliangye actively participates in international high-end activities such as APEC, Boao Forum for Asia, International Financial Forum, CIIE, CIFTIS and CIFTIS with its open and inclusive attitude, sharing the essence of Chinese traditional culture with the world.
This Spring Festival, Wuliangye is also deeply integrated into the Spring Festival celebrations around the world, such as the United Arab Emirates, Australia, Russia, Canada, Fiji, Italy, the United Kingdom, and France. In a variety of celebration scenes such as the Spring Festival garden party, the Chinese Spring Festival Gala, group visits, folk activities and tasting dinners, which condense the cultural background of various places and the connotation of festivals with Chinese characteristics, accompany overseas Chinese to welcome the "Year of the Dragon" with fine wine, witness the moment of happy reunion, and bring Chinese cultural feasts to friends around the world as cultural messengers.
Longteng prosperous Chinese year, ten thousand families and beautiful reunion", the sound of harmony and beauty of Wuliangye sang this Spring Festival and spread to the whole world.