In 2013HuaweiThe eleventh year of entering the global market has finally arrivedHuaweiThe counterattack. In the first week of 2024,ApplesShipments in the Chinese market are ** 30%, beenHuaweiSurpass to become the first in the Chinese market. According to data from U.S. investment institutionsHuaweiof the high-endMobile phonesThe Mate60 was a huge hit in the Chinese market and managed to take away a piece of itApplesmarket share. ApplesFaced with the loss of market share and the ** stock price, the market value has shrunk by more than 700 billion. In this case,ApplesForced to adopt a price reduction strategy, the official announcement is rightiphone15Carry out a price reduction of 500 yuan, which isApplesFor the first time, the price was actively reduced on the official website.
HuaweiThe success is not only due to its excellent product performance and functionality, but more importantly because of its continuous innovation. HuaweiThe Mate60 was quickly loved by consumers after its launch, and many people joined the rush to buy it, and even scalpers began to speculate on this oneMobile phones, stir-fry it up to 2More than three times 50,000 yuan. The situation gives people a sense of déjà vu, as if they are back in ChinaMobile phonesSales tactics from many years ago. In addition,HuaweiA video of the production process was also released through social media to show the high-end and high quality of the mate60. This approach is reminiscentXiaomiA marketing case many years ago, at the timeXiaomiAttract consumers by showing the production process of a steel plateHuaweiThe practice seems to draw on this strategy.
ApplesThe dilemma is not onlyHuaweiThe competition brings, and the more important reason isApplesown problems. fromCookSince becoming CEO,Apples's ability to innovate has been lost. AlthoughApplesAt one time surpassed the performance of the Steve Jobs era, but this was through an increaseiphoneThe style, increase the size to achieve. Completely different from the Steve Jobs era's insistence on innovation to win the market, today'sApplesMore and more like AndroidMobile phones, and even considered ChineseMobile phonesfollowers.
ApplesThe full-screen design was releasedvisionproLater, it was further highlightedApplesImitation of ChinaMobile phonestrends. visionproAs soon as it was released, it was quickly sold out, and it was even fried by scalpers**. Such an approach makes one suspiciousApplesIsn't there a lack of enough innovation that leads it inMobile phonesThe industry's leadership is gradually lost.
In addition,ApplesofiOS systemChange has also been criticized. It was once considered stable and smoothiOS system, which is becoming more and more like Android nowadays. ApplesEven imitated ChinaMobile phonesThe full-screen design pioneered and so on, people can't help but think about today'sApplesWhy has it been lostMobile phonesThe color of the industry's innovation leader, and increasingly become an innovation follower.
In the face of the blow of the market,ApplesCompetition can only be resisted by price reductions. 618 in 2023,ApplesMassive price reductions have been the most **iphone14, the highest price reduction reached 2000 yuan. This initiative is able to pull thoughiphonesales, but also makes people feelApplesIt seems that the donkey skills have been exhausted.
Apples's price reduction strategy may also beCookIn the last bit of legacy of consuming Jobs. CookHe has been CEO for more than a decade, and he is not far from retirement. As long as you can pulliphonesales, stabilizedApplesThe formation, forCookIt's already the biggest achievement. As forApplesIn the future, that should be the next CEO's business, rightCookIt doesn't matter.
ApplesSince 2013, it has entered the global market and achieved a series of extraordinary achievements, but now it is facingHuaweiand the loss of market share. HuaweiIts success is largely due to its continuous ability to innovate, whileApplesIt gradually lost the inspiration for innovation and gradually became ChinaMobile phonesfollowers.
ApplesFight the competition by cutting prices, but this strategy is only a stopgap measure, it is reflectedApplesThe dilemma andCookpressure. AlthoughCookcan be maintained in this wayApplesmarket position, but forApplesThe real problem is innovation, not just competition.
ApplesThe future will be pinned on the next CEO, and only by restoring the power of innovation can we regain itMobile phonesIndustry leadership. For consumers, we look forward to:ApplesWe can continue to bring more innovative and competitive products to bring us a better user experience.