Dear readers and friends! Today I bring you a story full of jokes and deep thoughtsis about the publicity storm of the movie "Hot and Hot" that made a lot of noise.
Imagine how the news of director Jia Ling's success of **100 pounds was detonated like a bomb in the entertainment industryWhoosh, attracting everyone's attention. It's even more eye-poppy than when I suddenly found an extra chocolate cake in the fridge at home.
Then, just when everyone was looking forward to the movie, the movie promotion suddenly changed toneFrom emphasizing Jia Ling's ** achievements,It has become a propaganda that "fat does not mean inferiority", saying that eating is not important. This really led the audience into a labyrinth of inability, like I was forced to switch channels when I couldn't find the remote control, only to find out that it was a documentary about sheep eating grass.
And guess what? The sudden big shift caused confusion in the audienceIt's like watching a detective movie in a movie theater and suddenly changing to a romance movie. The audience began to question what the director was doing, whether it was just for hype. I just want to say here, Jia Ling, do you want to be a director or a psychologist?
What's even more dramatic is that a series of rumors followed that the movie was going to be withdrawn. It's like my friend telling me it's going to rain todayAs a result, I looked out the window and the sky was clear. Although it was later confirmed to be fake news, this false information has planted a seed of distrust in the hearts of viewers, like when I told everyone that I won the lottery, and everyone just looked at me coldly.
Speaking of which,I suddenly felt that the movie "Hot and Hot" was like a promotional version of "Changing Face", changing from one extreme to another, which made people scratch their heads.
Entertainment industryEntertainment industry,You're going to have to reflect. The audience is not vegetarian in this information age, the focus is changing rapidly, you can't always tease us with a carrot.
The audience's pursuit of authenticity is no longer just about the superficial glamour and hype, we pay more attention to the inner emotional resonance. You can't just focus on the gorgeous on the outside and ignore the depth on the inside, it's like I take a bite of a cake that is beautiful on the outside and find that it is hollow inside, and I will be very angry.
If entertainment works only stay on the surface, it is destined to be difficult to gain the trust of the audience. Therefore, the entertainment industry should pay more attention to the intrinsic value and real emotions in the publicity, rather than just pursuing the external dazzle. Like when I was eating chicken wings,It's not just about crispy skinThe meat is tender, and the pursuit is more delicious.
At the same time, the industry also has to face up to the audience's pursuit of freshness. In the age of information, the audience's desire for innovation is stronger. But innovation is not the inconsistency of propaganda and the spread of rumors, innovation should be a powerful and in-depth thingIt's not about catering to the momentary needs of the market. It's like trying to eat pizza with chopsticks, it's novel, but it's not practical.
The publicity storm of the movie "Hot and Hot" may be just a microcosm of the development of the entertainment industry. In this age of information, propaganda is no longer a simple means, but an art that requires careful consideration. Only true, innovative, and connotative publicityin order to win the trust and recognition of the audience.