From 30,000 air vests to 1650,000 bicycles, now even ** 40,000?
Previously, a "diamond**" of a luxury brand sparked heated discussionsThis **, priced at more than 40,000 yuan, was studded with diamonds and sequins, and it was sold out in just 6 hours。Some netizens commented: "Now the poor can't even afford pants." ”
In fact, this is not the first time that **luxury goods have caused controversy. Earlier,Ruijian's domestic hyperbaric oxygen chamber has attracted countless discussions because its pricing is comparable to that of a suite in a small townAlthough its threshold is as high as 360,000, there are still a large number of wealthy people who make appointments and queue up through its official website, JD.com, Tmall and other channels, hoping to go to the offline center to experience.
All this can't help but make netizens question:Do rich people only want the most expensive?
01 The more expensive, the better it sells?
It is understood that this 40,000 diamond** has even reached the point where demand exceeds supply, not only sold out as soon as it was launched, but also the follow-up ** has been broken, which seemsIt verifies the saying that "the more expensive, the better it sells".
As we all know, luxury goods, as a special category, are often endowed with social meanings that exceed their own valuePocketing luxury goods also seems to have gradually become a symbol of the status and taste of the wealthy. Judging from the statistics of recent years, the market phenomenon of "the more expensive the better sells" is not limited to the luxury industry, but also exists in various fields such as beauty, automobiles, and high-end maintenance.
The field of life science and technology is no exception, according to public information, the search index of the official website of the domestic technology company Ruijian Future (English abbreviated as RLAB) has increased by 200% in the past month, and has been reported by many **.
It is understoodIts civil hyperbaric oxygen chamber priced at 360,000 yuan and named "Time Pearl" is quietly becoming a "hot item" in the rich circle, the appointment for the online ** store inspection has been scheduled for 1 week later.
According to the staff of Ruijian Future,More than 90% of the visitors are high-net-worth individuals aged 35-65 from Beijing, Shanghai and Guangzhou. This threshold, which is comparable to a house in a small town, seems to meet the "face needs" of the rich to a certain extent, but the truth may not be the same.
02 Is it "face", or is it really worth it?
In fact, compared with the face brought by 40,000 diamonds" and 360,000 "time beads", wealthy people with wealth may be more concerned about the "hardcore value" of items.
According to Wang, director of a hyperbaric oxygen center in Nanjing, the hyperbaric oxygen chamber provides more than 90 pure oxygen in a pressurized chamber with a pressure higher than 1 atmosphere, which is to a large extentSolve the problem of insufficient energy in the body with the growth of age from the source. "I've used 1 beforeThe hyperbaric oxygen chamber with 3 atmospheres of pressure feels useless, and I used to think that the hyperbaric oxygen chamber was an IQ tax. Mr. Liu from Hainan complained.
According to a survey data, 90% of the civil oxygen chambers on the market are generally at 11-1.3 between. However, according to the analysis of the Seabed Experiment and the International High Pressure Association,Less than 1The effectiveness of a 5 atmosphere chamber has not been proven.
This may also be one of the reasons why Ruijian's future "Time Pearl" stands out. According to the news released on the official website of Ruijian Future Enterprise, its civil hyperbaric oxygen chamber can currently do it1.9 atmospheres (the pressure of the civil oxygen chamber shall not exceed 2.)0）is currentA "civil ceiling" on a global scale
I couldn't slow down after staying up all night before, but now I am still full of energy when I wake up in the morning. Mr. Liu added. According to a source familiar with the matter: with the current civilian "ceiling" 1With a gimmick of 9 times the atmospheric pressure, the consultation and appointment on the official website of Ruijian Future Enterprise are "full" every day, and some experiencers even fly directly to Shanghai from all over the country just to test its miraculous effect.
The body is the most important thing for someone my ageI'm not short of money, I use the best if I want to use it. 45-year-old Mr. Tong said frankly.
03From leeks to new investment vane?
Although most netizens ridiculed the diamond ** "people are stupid and have more money to buy", a well-known designer in the industry publicly said, "From the perspective of the fashion industry, it has long-term investment value." ”
As soon as this remark came out, it caused an uproar among netizens. The designer adds: "For the wealthy, their collection is a promising 'weather vane'. It was the first fashion item to combine elegance and rebellion so perfectly, and I believe that in the future it will far exceed its current value.
Some industry insiders said: Ruijian's future "Time Pearl" may also be the same, but its investment method is slightly different, and some users have bluntly said".360,000 is not expensive, I am investing in my own body
In fact, not only the hyperbaric oxygen chamber, but also the light chamber with cutting-edge "deep healing light" under Ruijian Future, with anti-aging black technology equipment such as ultra-low temperature refrigeration chambers, has also felt the enthusiasm from investors recently. It is reported that the first time club in China has introduced the five major equipment of Shui Jian Future's full-link anti-aging, and the market feedback is still high.
According to incomplete statistics, starting from 2021, a total of global health fields have been launched3591 rounds of financing, the cumulative amount has been reached819.4 billion yuan, the market prospect is very broad. Even if the sky-high price gimmick has caused a lot of controversy, this kind of black technology may still become one of the dark horses.