In 2007, Apple launched the world's first smartphone, the iPhone, which kicked off the era of smartphones. But, can you imagine? At that time, the smooth operation of the phone only had 4GB of memory.
Nowadays, 64GB mobile phones are almost eliminated, 128GB, 256GB capacity has become standard, 512GB size is also a lot, people who are deeply troubled by "memory anxiety" are still thinking about changing to a new 1TB machine.
Why is there always not enough memory on my phone? Could it be that the mobile phone manufacturer deliberately did it to force you to change to a mobile phone with a larger capacity?
The phone memory is not enough, who is the culprit?
People often complain that when they bought a mobile phone, they thought that 256G was a "top configuration" that they were not satisfied with, but they didn't expect that the use experience was not as good as the early 32G. It doesn't take long for the "low memory" bar to pop up frequently.
Once the phone's memory is insufficient, reading and writing will be slow. For example, when the free space of the mobile phone's memory is less than 10%, there is no need for mobile phone reminders, and many people can clearly feel what it means to use more and more cards.
So, what exactly is the cause of low memory on your phone?
An objective fact is that the memory capacity of mobile phones is indeed getting bigger and bigger, but various application software is also "getting bigger and bigger".
Open the memory proportion of each mobile phone software, Douyin, Kuaishou and other ** software can easily reach more than a dozen G, a game can make your mobile phone available capacity less than 30G, WeChat, QQ, these seemingly harmless chat software can even account for more than 50G.
It's clear that apps are getting more and more bloated.
On the one hand, these apps are indeed "battle-tested", and users are constantly accumulating resources and data in the process of using them. WeChat will have more and more chat records, game apps will have more beautiful animation CGs, and social software will have more and more browsing and caching records.
On the other hand, as intelligence becomes more and more deep, user needs are increasing, and the functions of these apps are increasing. Takeaway software can watch live broadcasts, chat software can play games, ** software can buy things ......Many software is no longer pure, and has become a complex of "content + social + e-commerce", and the memory space required is certainly larger.
So, some people take the trouble to clean up the cache regularly, some people must find software that fills up the memory and delete it, some people can't take a new ** after "embarrassed" to clean up the old photos in the album, and some people have to prepare another spare machine to decompress the mobile phone ......Of course, some people feel that the above practices are all palliative, so they choose to change to a mobile phone with a larger capacity once ......and for all
However, behind the increasingly insufficient memory of mobile phones, is it really just the last resort result of the development of smartphones?
User memory is in a hurry, who is profiting?
One of the major profit subjects behind this cannot be ignored is the APP developers who continue to superimpose new ** and models on the basis of the original software.
Many netizens reported that many apps were updated twice in three days, "I didn't feel the optimization, the functions were not powerful, but they were getting more and more bloated, and all kinds of unnecessary functions."
The rapid development of hardware technology has also acquiesced to the behavior of app developers to a certain extent. They take the current top machine on the market as the target model for long-term R&D and version iteration, and they save the time cost of compression, but pass it on to users, allowing users to spend hardware money to pay for the increasingly bloated mobile phone software - for more expensive and larger memory mobile phones.
The problem is that mobile phone manufacturers who make mobile phone memory bigger and bigger may not be completely innocent.
For example, the "pre-installed software" that many users dislike is the handiwork of mobile phone manufacturers. These apps are on the phone as soon as they are turned on, preserving a lot of memory space, slowing down the phone, and some will force ads and even steal users' personal information.
Although the regulatory authorities have intervened in this phenomenon, stipulating that the pre-installed apps of mobile phone manufacturers must be freely uninstalled by consumers, except for software that meets basic functions. However, most users who are not very proficient in using smartphones, especially elderly users, are not aware of the initiative to delete pre-installed software.
There are two types of pre-installed software. One is the mobile phone manufacturer's own application, which aims to build its own ecosystem, which is not to blame.
The other is third-party software,For example, netizens reflected,Huaweimate60ProA total of 51 software is pre-installed after booting,Among them, there are 18 third-party software; The Xiaomi 13 Pro comes with a whopping 58 pre-installed software, including 22 third-party ones.
Among these third-party software, there are not only the customized apps installed on the machine by the operators and mobile phone manufacturers, but also the results of the application developers in pre-"dispensing" the mobile phones before they leave the factory for marketing and promotion.
In this way, the chain of interests is clear.
The cost of an application ranges from 10 yuan to dozens of yuan, assuming that the mobile phone manufacturer arranges 20 third-party software, it means that a mobile phone must earn at least 200 yuan of pre-installed software revenue for it, and the annual shipment of first-line mobile phone brands can be as high as tens of millions of units, so it is speculated that these pre-installed software can bring billions of revenue to mobile phone manufacturers. Of course, many users have complained about pre-installed software, but in front of so much ad revenue, a little complaint is nothing.
Mobile phone manufacturers rely on the advertising revenue of third-party software to make a lot of money, and software companies rely on paying a little promotion fee to mobile phone manufacturers to quickly complete the promotion, which is convenient for both sides, but consumers bear everything. If consumers complain that the memory is running out because of these pre-installed software, mobile phone manufacturers have also come up with a solution - buy a phone with more memory.
Is there a better solution?
Nowadays, mainstream mobile phone manufacturers will give consumers a variety of choices. Take the iPhone 15 Pro as an example, like most phones, it offers four options: 128G, 256GB, 512GB, and 1TB. The price difference between mobile phones of different capacities is obvious, as high as 1,000 to 2,000 yuan.
For most people, 128GB of RAM is often reminded that there is not enough memory, but mobile phone manufacturers still keep this option. It seems to respect the wishes of consumers, but in fact, it uses the reality of insufficient memory to kidnap consumers and force consumers to make choices.
Because this means that mobile phone manufacturers let consumers choose for themselves: whether to buy the 128G version that may not have enough memory, or pay more for the 256G, 512G or even 1TB version. In other words, the lack of memory is something that you consumers are reluctant to spend, not that "I" did not provide a solution.
Rather than saying that mobile phone manufacturers force consumers to change their phones, it is better to say that they cannot come up with a perfect solution from the consumer's standpoint.
Blindly rolling up memory capacity is not a top priority for mobile phone manufacturers, how to jump out of the routine, and let large-capacity mobile phones replace the 128G mobile phones that will be eliminated one day under reasonable cost control, is a problem that mobile phone manufacturers should think about.
Otherwise, there are 256g above 128g, 512g above 256g, 512g is already big for many people, mobile phone manufacturers have launched a larger and more expensive 1TB, when will this wool out of the sheep have a head?
From the perspective of consumers, what efforts have you made in order not to be kidnapped by the "memory anxiety" of mobile phones?