Although the lack of heavy industry special effects blockbusters has made this year's Spring Festival file much criticized, it has been proved that this kind of family carnival schedule is in need of comedy, and at present, the pre-sale box office of the three comedies of "Flying Life 2", "Hot and Hot" and "Article 20" has exceeded 50 million, which is difficult to solve.
However, the ** schedule is that some people are happy and some are worried.
Cost 2600 million, the pre-sale is only 16 million, Andy Lau tried his best, what is the problem with "Mr. Red Carpet"?
A total of 9 new films will be released during the Spring Festival this year, except for the three giants plus "Bear Infested", the remaining 5 new films are extremely bleak.
Especially "Mr. Red Carpet".
As of 20 o'clock on February 4, the total pre-sale box office of "Mr. Red Carpet" was just over 16 million, of which the pre-rehearsal films on the first day accounted for only 8%.
What is this concept?
Shen Teng, Jia Ling, Zhang Yimou's three trump cards must not be beatable, compared with "Bear Infested: Reversal of Time and Space", which has never been an advantage in pre-sale in the same period, the total box office of bear infestation has rushed to 24.55 million, and the proportion of pre-rehearsed films on the first day is 108%。
If "Bear Infested" is a national IP, then it is embarrassing that "Mr. Red Carpet" can't close the gap with "Let's Shake the Sun Together".
The total pre-sale box office of "Let's Shake the Sun Together" was 15 million, and the proportion of pre-rehearsed films on the first day was 69%。
The gap between the box office data and "Mr. Red Carpet" is very small. However, "Let's Shake the Sun Together" is a medium production in terms of cost and star lineup, Peng Yuchang and Li Gengxi are both young non-traffic stars, and the salary will definitely not be very high, and "Let's Shake the Sun Together" has very little pressure to return to its cost.
But "Mr. Red Carpet" is different!
This year's Spring Festival file is a lack of special effects blockbusters, but it means that the cost of these blockbusters will be much lower.
Mr. Red Carpet" is a pure comedy film, and the production cost is as high as 2600 million, this figure is still released by the producer's official financial report.
According to the financial report, we can know that the production cost of "Mr. Red Carpet" without publicity and distribution is as high as 2600 million, of which the director's salary is 24.6 million, and the actor's salary is 100 million, which costs half of the cost.
plus the sky-high publicity costs of the Spring Festival stalls.
According to the 38% box office share of the ** party, "Mr. Red Carpet" is estimated to have a box office of more than 900 million to recover the cost.
With the current pre-sale and movie popularity, the pressure on the movie to return to its original cost is huge.
Obviously, the main creators also felt it, Andy Lau and other main creators have recently launched a series of publicity, the main focus is to expose and satirize the entertainment industry, I have to say that Andy Lau is really dedicated, and the live broadcast is short** Those who come do not refuse, and they really try their best in publicity.
It's a pity that "Mr. Red Carpet" is tepid, what is the problem?
Withdraw and reschedule, it's useless to invite tens of millions of Internet celebrities to publicize? Can "Mr. Red Carpet" counterattack?
In my opinion, the first reason why "Mr. Red Carpet" did not perform well is that the audience may not be interested in the subject matter.
The movie tells the story of Hong Kong superstar Lau Wai Chi to show the various beings in the entertainment industry. Of course, movies are Ning Hao's best satirical comedy, and it can be seen from the trailer that a large number of scenes and details in the movie are alluding to many major events in the entertainment industry.
Even the name Lau Weichi is a combination of Andy Lau, Tony Leung and Stephen Chow.
This idea sounds good, but in this era of information, the audience already has a general understanding of the so-called inside story of the entertainment industry, and even the story to be told by "Mr. Red Carpet" is not large-scale, and besides, the audience is very smart, what can "Mr. Red Carpet" film? is nothing more than a satire on some celebrity entertainment lace news.
Do you dare to shoot on a real large scale? Will Ning Hao and Andy Lau smash their jobs?
This led to Andy Lau's propaganda no matter how hard he tried, and even the unwanted past of his hidden marriage could be talked about. also went to the live broadcast room of tens of millions of Internet celebrities to sell movie tickets, and listened to Dong Yuhui talk like a student.
It's a pity that these are useless, in fact, the movie was originally planned to be released in the 2023 Chinese New Year, but it was withdrawn to the Spring Festival because the popularity has not been able to rise.
Unexpectedly, it continued the previous publicity routine, but the current young audience did not buy it.
The second is the issue of budget control.
A comedy film took nearly 300 million yuan to produce, although comedy is a popular theme in the market, but in recent years, the only actors who can guarantee a box office of more than 1 billion are Shen Teng and Wu Jing, Andy Lau is indeed the most appealing among Hong Kong actors at present.
But aside from IP productions such as "The Wandering Earth 2", Andy Lau's best-performing works at the box office, "Anti-Drug 2" and "Bomb Disposal Expert 2", are all at the level of 1 billion. And there are other stars such as Louis Koo who carry the box office together, and Andy Lau's best performing work during the Spring Festival is "The Crowd" in 2021, with a box office of 76.5 billion. Even if Ning Hao is added, "Mr. Red Carpet" does not dare to say that it will break the box office of 1 billion.
Mr. Red Carpet is a big adventure in itself.
In addition, there are too many comedies during the Spring Festival this year, Shen Teng Jia Ling is undoubtedly the most appealing comedy star, and "Mr. Red Carpet" does not have enough attention.
Of course, I also hope that "Mr. Red Carpet" will have the counterattack trend of "The Crowd", and make efforts after the Spring Festival holiday, at least break 1 billion box office to save the capital.