"Historical and cultural heritage is a non-renewable and irreplaceable precious resource" and "Let the cultural relics collected in museums, the heritage displayed on the vast land, and the words written in ancient books come to life". In recent years, digital technology has developed rapidly, which has had a wide and profound impact on people's production and life. Digitalization is not only an effective means of cultural heritage revitalization, but also plays an important role in the process of cultural relics excavation and protection. The use of digitalization to stimulate the vitality of cultural heritage is of great significance to promote the development of Sanxingdui culture, and Sanxingdui Museum actively promotes the construction of digital applications.
Sanxingdui Museum intelligent infrastructure
First, explore digital construction.
Since the official opening of Sanxingdui Museum in 2002, Sanxingdui Museum has never stopped exploring digital construction, and has tried in digital infrastructure, digital information system construction, digital publicity, digital protection of cultural relics, and utilization of digital achievements.
In terms of digital infrastructure, Sanxingdui Museum has completed the construction of basic network facilities and the deployment of computing equipment to achieve comprehensive network coverage, and has built an independent computer room for storing a variety of digital resources including 3D digital cultural relics scanning data; The special network involving finance, party and government and other businesses has been opened up with the superior departments, and the turnstiles, security equipment, and guide equipment in the exhibition hall are fully equipped.
In terms of the construction of digital information system, Sanxingdui Museum has built a number of information systems and put them into use, including ticketing system, security monitoring system, collection management system, cultural relics detection system, etc., which basically meet the basic functions of digitalization.
In terms of digital publicity, with the development of information technology and the rise of the self-leading platform, Sanxingdui Museum keeps pace with the times, forming a museum self-leading matrix including **, Weibo, WeChat, WeChat, and Douyin, and promotes Sanxingdui culture to the world through domestic and foreign social platforms.
In terms of digital protection of cultural relics, Sanxingdui Museum has successively implemented three phases of digital protection projects for cultural relics since 2016, completed the high-precision collection of most cultural relics, and established a digital resource management system for Sanxingdui cultural relics for unified management.
In terms of the utilization of digital achievements, the digital achievements of Sanxingdui cultural relics have been widely used in exhibitions, cultural relics protection, guide services, cultural communication, cultural and creative development and other fields, effectively improving the tour experience of the masses.
Second, build a smart museum.
In recent years, with the gradual diversification, collaboration and complexity of museum business, the traditional "chimney-style" single-point business digital system can no longer meet the needs of new business and new situation. In order to further improve business efficiency and help the "World Heritage Application", Sanxingdui Museum is planning to build a smart museum system to achieve a new leap in the museum's digital capabilities. Sanxingdui smart museum system mainly sets up three business modules: smart service, smart management and smart protection, from ticket management to guided tours, from cultural relics curation to research and education, from collection management to academic research, these three business modules cover almost all businesses in the museum. In order to ensure the data sharing and coordination of the business system, the Sanxingdui smart museum system has set up a variety of basic capability support application modules, including IoT support, data support, application support, etc., which can realize the functions of Internet of Things service management, unified positioning in the museum, knowledge service, intelligent decision-making, interest exploration and so on.
In order to ensure the orderly progress of the project, the construction of Sanxingdui smart museum system is based on the principle of integration of the museum and the park, breaking the data barriers, realizing the business integration and resource sharing of various departments, so as to improve the management and work efficiency of the museum. In terms of hardware management, Sanxingdui Smart Museum System adheres to platform management, that is, all hardware facilities must meet the requirements of loose coupling, and the overall interface specifications of each system are set with reference to relevant industry standards, so as to realize the simplicity, replaceability and scalability requirements of hardware access. In terms of data management, Sanxingdui Smart Museum System adheres to the principle of security first and open sharing, strictly manages confidential data, sets up multi-level approval processes and storage requirements, and at the same time, carries out safe and orderly disclosure of digital resources that are conducive to cultural dissemination, builds a content production platform and data open platform for the masses, stimulates the creative vitality of the masses, and strives to realize the co-creation and sharing of culture by the whole people.
Third, the Mini Program realizes "swimming in the heap".
Since 2023, as tourism demand continues to explode, Sanxingdui Museum has successively broken through the historical peak of visitor reception. In order to help tourists visit Sanxingdui Museum more conveniently, better understand Sanxingdui culture, and dig deeper into the connotation of the cultural relics they are interested in, based on Tencent's map smart cultural and museum program, Sanxingdui Museum has created a visitor service product matrix, including the digital construction of small programs, official websites, and platforms. Through LBS (location-based services), 3D maps, navigation, 3D cultural relics and other technical capabilities, the Mini Program provides visitors with full-cycle tour services before visiting, during the museum, and after leaving the museum. For example, online ticket purchase, exhibition information, smart guides, cultural relics "cloud appreciation", etc., to achieve "swimming in the pile".
The applet also creates a Sanxingdui three-dimensional cultural relics "cloud appreciation" platform, including the three-dimensional image data of the boutique collection and more than 1,000 pieces of Sanxingdui unearthed cultural relics. At the same time, the applet has also built a comprehensive Sanxingdui cultural relics content appreciation system to support tourists to quickly retrieve Sanxingdui information. For example, search for corresponding cultural relics through pits, patterns, processes, etc. The interface of "Sanxingdui Special Selection Appreciation" shows all kinds of life worship of the ancient Shu people, as well as fishing, sacrifice, pottery, city repair, hunting, planting and other daily life, so that tourists can have a comprehensive understanding of Sanxingdui culture.
More convenient, more immersive, and more intelligent map smart navigation services are also being launched in the Mini Program. Through the refined 3D modeling of the Sanxingdui New Museum and the surrounding environment, the industry's first 3D tour of the applet side will be realized, which will bring a 3D and realistic map visual experience and a more immersive tour experience. At the same time, through the organic combination of refined indoor maps and integrated indoor and outdoor navigation, visitors can more easily find specific collections and immerse themselves in the exhibition based on the user's location.
The applet is designed based on the aesthetic concept of Sanxingdui, with bronze green and gold as the theme colors, refining patterns such as bird patterns and human faces, and constructing icons with graphic elements such as eye-shapers and sacred birds, further demonstrating Sanxingdui's profound cultural heritage and making Sanxingdui culture better visible.
Sanxingdui cultural relics digital application
On the basis of digital construction, Sanxingdui Museum will focus on the revitalization of cultural relics, gradually realize the open sharing, co-construction and co-creation of digital resources of cultural relics, and realize the activation and utilization of cultural relics from various channels.
First, Touching Dreams Sanxingdui - 12K Immersive Digital Exhibition.
Touching Dreams Sanxingdui - 12K Immersive Digital Exhibition takes Sanxingdui culture as the theme and 12K digital technology as a means to achieve the deep integration of "culture + technology".
The exhibition is based on the "12K Macro Look at National Treasures" launched by the central government, which clearly reproduces the beautiful face behind the mysterious veil of the ancient Shu civilization. The exhibition uses unique expression techniques and interpretation perspectives to integrate 10 Sanxingdui cultural relics covering gold, bronze, jade and pottery, such as masks, kneeling figures, jade cong, pottery pigs, etc., using science and technology, painting and other artistic means to dance on the same stage, and integrate them into the overall artistic creation of the exhibition, and the audience has an immersive experience from multiple perspectives such as sight, hearing, and feeling. "Sanxingdui Discovery and Excavation", "Sanxingdui Unearthed Cultural Relics", "Sanxingdui Creative Art" and other different theme exhibition areas are connected into a complete exhibition, finding a "super-fine-grained" way to express history for Sanxingdui cultural relics, conveying the story of Sanxingdui with international expression, interpreting Sanxingdui culture in multiple dimensions, allowing the world to feel the charm of ancient Shu that has been "sleeping for thousands of years and waking up to shock the world", exploring the strong and unique regional characteristics of ancient Shu civilization and the glimpse and imprint of Central Plains culture, and feeling the pluralistic, open, and inclusive Chinese civilization.
The exhibition toured China and the world, and played a positive role in promoting foreign cultural exchanges and enhancing exchanges and mutual learning among civilizations.
Second, the attempt to open up digital resources - to settle in the "Tanyuan platform".
Sanxingdui Museum actively promotes the management, authorization and application of digital resources, and cooperates with Tencent SSV to jointly realize Sanxingdui copyright protection and open utilization of digital resources.
The "Tanyuan platform" uses blockchain technology to record the circulation of digital resources of cultural relics for a long time, leaving traces of the whole process of digital resource opening, so as to quickly realize the functions of evidence collection, copyright confirmation, information traceability, etc., and effectively standardize the process of digital resource opening.
On the basis of resource sharing standards, Sanxingdui Museum and "Tanyuan Platform" will try to cooperate in the development of cultural and creative design competitions and cultural education courses. Sanxingdui cultural education courses will select Sanxingdui characteristic culture, cultural relics and other resources to create a series of Sanxingdui theme cultural education courses, through online course development, to promote to the national youth group, especially the children in rural schools, to break through the limitations of social education work in time and space, and more extensively, durably and deeply show the cultural influence of Sanxingdui.
Third, the MR guided film of "Ancient Shu Fantasy Land" landed in Sanxingdui Museum.
In order to meet the needs of effective dissemination of cultural relics, use high-tech to provide digital and virtual collection display and experience services, and make cultural relics come alive, Sanxingdui Museum and Lianeven (Chongqing) Technology have jointly developed a guided tour project based on MR technology - "Ancient Shu Fantasy Land". The project refers to the relevant research of existing cultural relics, and fictionalizes a beautiful picture of ancient Shu, telling the story of the struggle of a pair of young men and women in the fantasy land of ancient Shu to abandon their ego and achieve their big self. In the Sanxingdui Museum, visitors can break the boundaries of time and space by wearing MR glasses and browse the fantasy scenes of ancient Shu culture up close.
Through the use of MR technology, the integration of the Sanxingdui Comprehensive Museum and the virtual story scene has been realized, through images, text, holographic three-dimensional **, field space positioning and other means, combined with the museum's internal cultural relics exhibition and real-time positioning, to provide tourists with semi-immersive visits and other services, so that tourists can more deeply experience the historical and cultural value of Sanxingdui.
Sanxingdui cultural digital communication
As a tributary of Chinese culture, Sanxingdui culture should actively embrace cultural digitalization, and cultural digital communication also provides solid support for telling the story of Sanxingdui. Innovate and promote the international communication of Sanxingdui, strengthen foreign cultural exchanges and multi-level dialogue among civilizations, provide more opportunities for people from all over the world to understand Sanxingdui culture, and enhance the international competitiveness of Sanxingdui cultural industry.
Sanxingdui Museum will continue to integrate and activate digital resources, provide visitors with VR panoramic digital exhibitions and two-dimensional and three-dimensional data of cultural relics and other multi-dimensional and multi-angle guide services, actively broaden digital communication channels, and gradually expand from the mobile platform "cloud live broadcast" to a more diversified digital resource display of cultural relics, so that serious cultural relics can be concretely visualized with a more vivid image.
In addition, Sanxingdui Museum also cooperates with a number of enterprises for publicity cooperation. For example, Sichuan Satellite TV held the "See Sanxingdui Again - Sichuan Satellite TV 2023 Blossoming World and National Rhyme New Year Concert", signed a framework cooperation agreement with Douyin Group, and carried out new cultural and creative cooperation projects with Tencent. Sanxingdui Museum actively carries out the construction of digital applications, promotes the creative transformation and innovative development of culture, and meets the needs of the masses for spiritual and cultural life, so as to better display the cultural spirit, cultural mind and cultural self-confidence of the Chinese nation.
*: China Netcom Magazine.
Author: Lei Yu, researcher of Sichuan Provincial Institute of Cultural Relics and Archaeology, director of Sanxingdui Museum in Guanghan, Sichuan.
2024 Book of Answers