The original article of the new **Industry Observation, rejected without authorization**
Author |Julik
How many people play games to listen to songs?
One player said: "The moment 'Ember' appeared, all the chaotic and noisy notes on the field were silent for him, and only the elegant solo of the violin remained." Another person said, "The biggest reason why I like to play disco is because the songs are good." ", I like jazz with disco the most, and then hang a high-energy pop, I can shake my legs for a day. ”…
The latest S10 season has been online for a few months, and the theme of the new season is "Voice Fight", and there is no doubt that ** is the core. In the game, each player takes on the role of a DJ, turning the board into their own DJ set, laying out the game and creating their own mixes.
As a "** company", the **quality of Riot Games production has always been**. Whether it's the League of Legends S1 Finals theme song "Numb" or Menglong's single "Warriors" for the 2014 League of Legends S4 World Finals, they all hit the charts.
This Genting Game S10 season, top ** producer DJ Steve Aoki was invited to mix the theme song "Remix Rumble", which has been on the ** platform's hot list for several weeks. Steve Aoki says it's probably the hardest remix he's ever done, with classical, electronic, heavy metal, hip-hop all the best styles blending together, and it's hard to imagine what it looks like when they go together.
Not just the theme song, but elements are present in every detail of the game.
For example, this season's mythical chessboard ** "K Da Genting ** Hall" is simply a stage for K DA's performance, Akali DJing on the DJ station, Ahri sitting on the washing machine to give you a flying kiss, Evelyn driving a racing car, and the lighting effects that shine throughout the game after the game fills the Kpop stage atmosphere for players. Not only that, but there are also many heroes who bring their own musical instruments and equipment to appear, such as DJ Sana directly taking the DJ table to DJ on the chessboard, the violin is his ** when the actor Ember is fighting, and Bard, who plays the saxophone, will spit out notes when he puts his skills.
K da Genting ** Ballroom.
The bonds in the game are also named after ** styles, such as country -bit, high-energy pop, punk, and so on. **The design team is very thoughtful to create an exclusive background for each bond that is consistent with its style**, and when the disco bond comes on, there will even be two shining light balls on the chessboard. When there are multiple bonds on the board, different styles will converge and merge to form a new background exclusive to the lineup. There are a lot of players who are crazy about fetters in the game, just to listen to all the ** styles in the game.
Genting Game S10 season "Strong Voice Competition", in the original core gameplay of the game into the first element of the mechanism innovation, the player is not only a pure** listener, but also a participant, creator, through the lineup layout so that different ** styles blend and mix, to create a new sound.
On station B, many players are sharing their "multi-bond remix works" made in the process of playing the game. While other games are still treating ** as BGM, Riot's understanding of ** has once again risen to a new level, and through the flexible application of different ** styles, it has once again proved to players that they are really a ** company.
Players at station B make a secondary creation of the game.
Different from other media**, one of the biggest characteristics of the game ** is "non-linear", such ** does not have a fixed beginning and end, but needs to make corresponding feedback according to the environmental state of the game and the changes in the player's behavior.
While players are laying out their lineups in battles, they are also creating a new remix. To achieve this effect, Riot Games' design team wrote two basic songs, on which elements such as drums, melodies, and harmonies were superimposed to create permutations and combinations of different styles.
The design of the S10 presented a challenge to the composers of Riot Games, but it also showed the team's intentions.
In the game, most of the bonds are named in the style, and the style of their own background matches the name of the bond perfectly. Five Kills, for example, is typical of the late '60s and early '70s metallic style, with aggressive guitar sounds with strong distortion and atmospheric bass drum tones all well represented in the game. It not only retains the ** characteristics of the bond, but also makes the characteristics of the fist**, which is well received by players.
Not only that, but the deep integration with the game is also vividly reflected here. When multiple bonds on the board are activated, different styles blend and mix to create different sparks, such as when K da and Five Kills Rock are on the court at the same time, and the background has both synthesizer tones and cool solos on electric guitar. In addition to changing with the fetters on the field, ** will also change with the change of the game stage, as the battle enters the late stage, the damage output of the heroes on the field is getting higher and higher, and ** is becoming more and more intense.
Of course, this season's theme "Voice Fight" is not called in vain, and it's hard to believe that a game can accommodate so many ** genres, including 8-bit, emo, punk, jazz and other niche ** styles. For most players, they rarely come into contact with these niches, but they can subtly have a preliminary perception of these styles in the game battle, which can be regarded as a contribution to the promotion of niche culture.
Games are an interactive art that forms an integral part of the interactive experience, and games need to give real-time, accurate auditory feedback based on the player's behavior. In other words, the player's actions can affect the direction of **. It can be seen that in the production stage of Genting Game S10, the game and ** are designed and created simultaneously, which not only brings players a more participatory and immersive game experience, but also brings the integration of game and ** to a higher level.
Riot Games, known as the "** company", has been equipped with a **production team since its birth, and in 2021 launched a dedicated **label fist game** (RGM). In the past few years, Riot Games has held game meetings, festivals, formed virtual bands with game characters, released singles to make music videos, and held creative camps.
Riot Games not only produced a soundtrack that was highly adapted to the game's competitive atmosphere, but also launched four virtual bands to enter the industry. They performed live at the League of Legends World Championship, released more than 750 songs, and had a total of more than 10 billion streaming platforms.
Among them, K DA's debut single "Pop Stars" received the RIAA platinum certification, and its *** with 5With a total of 600 million YouTube views, it became the most successful debut single of a K-pop band in YouTube history. The work of the heavy metal band Pentakill has more than 4 monthly listeners on Spotify600 million, and the number of streaming platforms exceeds 200 million. True Damage has entered the rap field, with more than 1 streaming platforms6.5 billion.
K DA's latest virtual band, Heartsteel, released last year, and their debut single "Paranoia" topped the QQ Game chart. In Genting Game S10, the exclusive ** of Heartsteel Bond has been loved by many and is also one of the strongest lineups in the hearts of players.
Riot Games has opened a new door in the field of **, leading the trend of games and **circles, and the integration and symbiosis of games and ** industry has also become a trend.
In Deloitte's 2023 Digital** Trends Report, "immersion" and "connection" are the two most frequently occurring keywords. The report shows that the younger generation is more interested in social connection and immersion in entertainment, and the entertainment needs of users are diversified, and streaming and games no longer exist in isolation, but are intertwined to form a more interrelated and interdependent system.
Younger generations may spend their time more evenly on online entertainment such as TV, movies, games, etc., but it is always a medium that spans various forms of entertainment such as TV, movies, and games. Therefore, for the game, binding with the strongest is one of the ways to stand out through differentiation under the fierce competition, and at the same time, high-quality game works and successful marketing will also help to enhance the player's sense of identity, and even break the circle and further enhance the influence of the game.
*As the "gate" before the start of the game text, it not only conveys the stylistic characteristics of the game, but also builds the player's game experience in the overlap of the game scenes, and the energy and emotions invested by the player in the game will also radiate into the ** work. The game and ** are intertwined with each other and achieve each other, bringing more room for growth and imagination to each other.
Not only may it change the meaning of the game, but the game may also change what it means to the player. Under the trend of deep integration of games and games, the boundaries between "playing games" and "playing" are gradually dissolving, and the bond and symbiotic relationship between the industry and the game industry is getting stronger and stronger. Riot deeply binds the game to the game, which not only provides a development direction for the game industry, but also opens up new ideas for the industry.
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