From January 9 to 12, 2024, the International Consumer Electronics Show (CES 2024) in Las Vegas, USA, was grandly opened. In this year's CES, the overall exhibition area of TCL covers an area of nearly 1,700 square meters, which is the largest among Chinese brands.
As the world's leading intelligent terminal company, TCL Industrial exhibited nearly 100 cutting-edge innovative products and technologies in 15 categories, fully demonstrating its strong vertical integration advantages in the global industrial chain, including the world's largest 115-inch QD-Mini LED high-end giant screen TV, the industry's first mobile intelligent terminal solution integrating mobile phones, tablets, AR smart glasses, etc., the industry's first TCL fresh air conditioner with breathable two-way fresh air exchange technology, ultra-thin zero-embedded refrigerator, Twin cabin washing and drying integrated machine, soundbar, smart commercial display, high-end professional display and TCL photovoltaic technology one-stop smart energy solutions, etc. In addition, TCL also presented its bold achievements in the field of globalization and ESG, and NFL Hall of Fame star Charles Woodson appeared at the TCL booth to help with vitality.
Dare to be ahead,InchThe world's largest QD-Mini LEDHigh-endGiant screen TVFirst available in North America
As a leader in large-screen high-end TVs and Mini LED display technology, TCL Industries has brought the world's largest 115-inch QD-Mini LED high-end giant screen TV. This product breaks through the limitation of the industry's largest mini LED TV mass production size, and adopts the leading 11th generation display panel production line manufacturing process to push the viewing experience of home screens to the peak of the industry. The product is based on TCL Huaxing's self-developed HVA high contrast and high penetration display technology, with 20000+ backlight partitions and XDR 5000nits peak brightness, representing the industry's top picture quality, can accurately show the details of the TV picture, and is equipped with A++ butterfly wing star screen, to achieve 5 times the contrast improvement, equipped with Onkyo 62.2Hi-Fi audio, perfect restoration of cinema-level shocking sound.
In addition, the domestic flagship product Lingyao QD-Mini LED TV X11G was also displayed at the scene, which is known as the "picture quality ceiling" of excellent products, bringing the audience a collection-level image experience.
TCL Industrial also brought the latest technological breakthrough in the field of display - AIPQ Ultra, a mini LED image quality enhancement chip independently developed by TCL. In terms of Mini LED precise light control, it has 65,000 levels of light control capabilities, which can accurately drive tens of thousands of backlight zones. The underlying AI technology can deeply analyze the essence of the image, and combined with many TCL's self-developed image quality adjustment algorithms, the picture is as vivid and three-dimensional as the real world.
At the CES site, TCL QD-Mini LED TV X11G, X955, C755 and other product series won the world's first batch of TÜV Rheinland Real Visual Experience Certifications for their excellent screen display effects that better match the perception of the human eye.
In terms of entertainment experience, TCL showcased TCL TV+ streaming** entertainment services for North American users, covering high-quality film and television content and news programs from overseas first-line content labels such as NBC Universal, Sony Pictures, and Fox, and enriched users' ** experience through TCL's proprietary AI technology "IDEO". TCL TV+ will launch NFL live streaming in 2024, allowing local TV subscribers in North America to enjoy top sporting events via TCL streaming**.
Dare to make a breakthrough and take the lead in releasing the industry's first multi-scenario mobile intelligent terminal solution
In this CES, TCL Industry took the lead in releasing the industry's first mobile intelligent terminal solution that integrates mobile phones, tablets, AR smart glasses, etc., empowering users with multi-scene entertainment life. Among them, in the field of communications, TCL launched the world's first "Future Paper 3.".0” （nxt***3.0) technology, continuing the previously widely recognized hardware-level low blue light and comfortable non-reflection experience, through a series of software and hardware function optimization, such as circularly polarized light screen (CPL), DC dimming flicker-free technology, screen time reminder function, etc., to help users develop healthier eye habits and bring a relaxed and comfortable experience to the eyes. In addition, it is equipped with "Future Paper 3TCL's new tablet product portfolio with 0" technology and TCL 50 series smartphones were also unveiled at the exhibition, further enriching the TCL mobile smart terminal ecosystem.
As a leading player in the AR field, Thunderbird Innovation, a subsidiary of TCL Industries, brings the latest achievements in the AR XR field. Released in North America, the Thunderbird X2 Lite is the world's first binocular full-color AR glasses equipped with the first-generation Snapdragon AR1 platform, weighing only about 60g, making it one of the lightest binocular full-color AR glasses. It adopts a binocular full-color MicroLED+ diffractive light waveguide scheme to achieve 1500 nits of peak eye-to-eye brightness and ultra-high light transmittance, and supports innovative functions such as real-time translation, intelligent AI assistant, and 3D navigation. In addition, the Thunderbird Air 2 giant screen glasses were also unveiled for the first time at the world's top exhibitions. The product has a high refresh rate of 120Hz, can be used with Joydock accessories, and supports glasses and Switch charging at the same time, allowing consumers to immerse themselves in the world of large-screen games at any time.
Dare to vertically integrate the industrial chain, and lead a smart and healthy life in the whole category of intelligent IoT ecology
At CES, TCL Industry showcased the continuous deepening of the all-category intelligent IoT ecosystem, and brought users a more convenient and comfortable smart and healthy new life by introducing innovative technologies and products such as smart interconnection and green and low-carbon.
With the continuous upgrading of public health needs, TCL air conditioners have launched the Freshin 2 equipped with the industry's first breathable two-way fresh air exchange technology for overseas markets0 fresh air conditioning products, its suction and exhaust combination greatly improves the efficiency of fresh air ventilation, 60m h large fresh air volume and 30m h exhaust air volume truly realize "air conditioning can breathe, the air is fresher". In addition, through the innovative combination of air conditioning and Matter intelligent IoT interconnection technology, TCL Matter window machine was unveiled in North America. The product can be connected to more IoT connected ecosystems (Google, Alexa, Home Kits and other third-party apps) to make life more convenient, comfortable and intelligent. At the same time, TCL Industrial has also brought home machine products to North American users, which use environmentally friendly refrigerant R454B with a SEER2 value of up to 20, which is not only energy-efficient, but also environmentally sustainable. The combined power generation (heat pump) products were also exhibited at the site, fully demonstrating the smart solution integrating heating, cooling and hot water, which effectively reduces the energy consumption cost of users through low energy consumption and high energy efficiency.
TCL ultra-thin zero-embedded series refrigerators, starting from home art aesthetics, use ***140 m ultra-microporous foaming technology to create an ultra-thin cabinet, which can be perfectly integrated into the customized cabinet. At the same time, it is equipped with the industry's first molecular preservation technology, which breaks through the bottleneck of low-energy magnetic field technology, innovatively controls the cell molecular movement of ingredients with electromagnetic energy field, forms a protective layer, and prevents nutrient loss, and its preservation effect has reached the international leading level.
TCL twin cabin washing and drying integrated machine realizes one-stop washing and drying care, equipped with a new heat pump intelligent temperature change technology, which can not only sterilize at 50 high temperatures, but also dry at 42 low temperatures, which is highly efficient and energy-saving while avoiding clothing damage.
The TCL soundbar S55H and S45H were exhibited for the first time to the world. The innovative Tutti Choral technology combines TV and audio products to achieve multi-channel sound and create an unparalleled listening experience for users.
TCL's high-end professional monitor series has leading technologies such as Mini LED 1152 high partition, HDR1600nits high brightness, 1ms ultra-fast response and high refresh rate, which truly restores the game scene and brings players a hearty gaming experience. The series has been certified by VESA Display HDR1400, Pantone Color and TÜV Rheinland Low Blue Light certification. Among them, TCL Industry is the first TV manufacturer in China to obtain Pantone color certification.
TCL's new office smart screen products specially designed for office scenarios use TCL Huaxing's special high-end AG paper screen, which has a color gamut and brightness uniformity comparable to that of professional-grade displays, with a strong quad-core Lingyao chip M2 and self-developed algorithms, so that the display highlights can be seen clearly, and the dark light is not dazzling; Convenient screen projection, easy to start a professional meeting experience.
In addition, TCL PV Technology brings a one-stop smart energy solution to the global audience, which combines photovoltaic modules, energy storage and heat pump technology. As one of the core modules, TCL energy storage all-in-one machine adopts high-safety, long-life lithium iron phosphate battery and modular design, covering an area of only 015 square meters.
Dare to be global, and work with top partners to win the future together
Since going overseas in 1999, TCL has set up 32 manufacturing bases in Vietnam, Mexico and other places through TCL Industry and TCL Technology, and 46 R&D centers in Poland, the United States and other places, and TCL products have maintained a high market share in the global market, including developed countries such as Europe and the United States.
In the first three quarters of 2023, TCL brand TVs will maintain a leading position in the world, and the market share of shipments will rank among the top two in the world; ranked first in the Philippines, Australia, Myanmar and Pakistan; ranked second in France and third in the Czech and Swedish markets; From January to November 2023, TCL TVs ranked second in retail sales in the United States. In the first three quarters of 2023, TCL air conditioner shipments ranked among the top four in the world; TCL ranks third in the North American Android phone market in terms of shipments. From Q4 2022 to Q3 2023, Thunderbird Innovation has ranked first in China in terms of market share on major online platforms for domestic consumer-grade AR glasses for four consecutive quarters. During the Double 11 period in 2023, Thunderbird Innovation will become the brand sales champion in the field of domestic consumer-grade AR glasses. As of the first half of 2023, TCL PV Technology has served more than 10,000 households, added 350 new channel supermarkets, and accelerated the expansion of overseas markets.
On the road of globalization, TCL Industry has always dared to establish a win-win future with global partners and establish in-depth cooperative relations. At the exhibition site, TCL, as the official partner of the NFL, specially invited the world-renowned NFL Hall of Fame star Charles Woodson to show up to help experience the unique charm of the No. 1 sport in North America - rugby. Up to now, TCL has reached cooperation with more than 40 global leading IPs, such as FIBA, Copa Libertadores, Arsenal Football Club, Italian national football team, Spanish national football team, German national football team, etc., presenting the passionate collision of technology and sports.
In addition, the TCL Green Initiative exhibition area integrates art, technology and environmental protection concepts, vividly demonstrating TCL's active practice of ESG green and sustainable development concepts, which has been well received by people from all walks of life in the world.