DONEWS News on January 10 On January 9, local time, the 2024 International Consumer Electronics Show (CES 2024) kicked off in Las Vegas, USA. As the largest Chinese brand in the booth area, TCL exhibited more than 120 leading technology products in 23 categories in the 1,672-square-meter exhibition area, focusing on its innovative products and cutting-edge technological breakthroughs in the fields of smart terminals and semiconductor displays.
At this CES exhibition, TCL Industry brought the world's largest 115-inch QD-Mini LED high-end giant screen TV, the industry's first mobile intelligent terminal solution integrating mobile phones, tablets, AR smart glasses, etc., including a new generation of "Future Paper 3."0” （nxt***3.0) Mobile phones, tablets with eye-friendly display technology, and the world's first binocular full-color AR glasses equipped with the first-generation Snapdragon AR1 platform, Thunderbird X2 Lite and other products; TCL Huaxing made the world's first in-vehicle intelligent cockpit and demonstrated the world's first 14-inch 28K printed hybrid OLED laptop display, the world's first ultra-thin 57-inch 8K MLED gaming curved display and other products.
It is understood that TCL 115-inch world's largest QD-Mini LED high-end giant screen TV is equipped with more than 20000 partitionsMini LED backlight technology, and is equipped with A++ butterfly wing star screen, which improves the contrast ratio by 5 times. TCL's self-developed Mini LED image quality enhancement chip AIPQ Ultra was also launched at CES 2024, which has 65,000-level light control capability and can accurately drive tens of thousands of backlight zones.
In addition, TCL Huaxing made its world premiere of the on-board intelligent cockpit at CES 2024, which integrates and demonstrates a number of in-vehicle display applications, including 427-inch super-large special-shaped vehicle integrated display, 101-inch intelligent transparent OLED touch screen, 51-inch head-up display, 14-inch high-screen-to-body ratio ultra-thin flexible OLED display, etc., showing diversified automotive display solutions.
It is worth noting that TCL exhibited a total of 23 categories of products, including TVs, AR smart glasses, smart phones, tablets, air conditioners, refrigerators, washing machines, soundbars, smart commercial displays, high-end professional displays, one-stop smart energy solutions for photovoltaic technology, as well as on-board displays, laptop displays, VR displays, etc., involving a wide range of display industry chain scenarios and complete categories. Industry insiders pointed out that TCL has formed a two-way empowerment and collaborative development model of upstream and downstream through the layout of the semiconductor display industry chain through two main bodies, that is, the upstream R&D results promote the downstream terminals to continue to launch full-scene innovative products, and the rich terminal application scenarios in the downstream provide R&D demand orientation and landing support for upstream R&D.
As the official partner of this year's CES exhibition, TCL also set up a special NFL experience area, inviting NFL Hall of Fame star Charles Woodson to come to the exhibition area to interact with fans, and use this cooperation as a creative idea to light up the Las Vegas landmark MSG Sphere.
The cooperation between TCL and NFL is a microcosm of TCL's continuous localization strategy. In recent years, TCL has promoted overseas localization operations, strengthened local R&D, production, marketing and services in different countries and regions, provided the most suitable local products and services, and created a unique localized brand image.
Taking North America as an example, TCL has set up a R&D center in Silicon Valley, expanded the MOKA production base in Mexico, and built a new MASA production base in Mexico to ensure the personalized demand and quality of products in the North American market. TCL has also launched TCL TV+ streaming** entertainment service in North America, and will soon launch NFL live channels, allowing TCL North American TV users to enjoy top sports events; In terms of sports IP, TCL chose the first sports football in the United States and signed a contract to become the official partner of the NFL, as well as the official partner of the NFL teams Los Angeles Chargers, Seattle Seahawks, and Atlanta Falcons, in addition to the well-known quarterback Justin Herbert has also become the brand image spokesperson of TCL.
Driven by the above strategies, in the first three quarters of 2023, TCL TV's global shipments reached 17.72 million units, a year-on-year increase of 66%；From January to November 2023, TCL TVs ranked second in retail sales in the United States. In the future, TCL will continue to promote its globalization strategy with localization, promote overseas localization operations through the export of industrial capabilities, and achieve its own sustainable development of globalization.