During the Spring Festival holiday in the Year of the Dragon, the domestic consumer market is "hot and hot". From the Spring Festival consumption data such as tourism, catering, commodities, transportation, and movies, we can see that China's economy is off to a good start in the New Year.
* According to the data center of the Ministry of Culture and Tourism, the 8-day Spring Festival holiday is 47.4 billion person-times, with a total cost of 6,3268.7 billion yuan, a significant increase compared with 2023 and 2019.
According to data from the cultural and tourism departments in Northeast China, Harbin received a total of 1,009 tourists during the 8-day Spring Festival holiday30,000 people, Jilin Changbai Mountain Scenic Area received a year-on-year increase of 985%, Shenyang achieved domestic tourism revenue of 1514.7 billion yuan, a year-on-year increase of 25485%。The historical and cultural tour of the "four provinces of mountains and rivers" has set off a new round of cultural tourism boom, and on the first day of the Lunar New Year alone, the tourism orders of the four provinces have increased by more than 15 times year-on-year.
WeChat data shows that during the Spring Festival this year, the order volume of catering and hospitality mini programs increased by 36% and 19% respectively compared with last year; Offline consumption of fast food and snacks increased by 59% and 35%, respectively.
According to data from the Ministry of Commerce, during the New Year Festival from January 18 to February 6, online retail sales were close to 800 billion yuan, an increase of 8 percent over the same period last year9%。During the Spring Festival, the keyword "Hanfu" on the Meituan platform increased by 66% year-on-year6%, the transaction volume of Hanfu on Tmall increased by more than 150% year-on-year, and the transaction volume of Tang costume and national costume doubled.
According to data from the 2024 comprehensive transport Spring Festival transportation work class, during the 8-day Spring Festival holiday, the cross-regional flow of people in the whole society has accumulated 229.3 billion passengers. railway passenger traffic was 99.46 million; 216655 10,000 people flowed on highways; 9.41 million passengers were transported by water; The passenger volume of civil aviation was 17.99 million. During the Spring Festival holiday, convenient ways to travel allow people to get out of their homes and travel for the New Year.
According to data released by the National Film Administration on February 18, the box office of China's Spring Festival movies in 2024 will reach 801.6 billion yuan, creating a new box office record for the Spring Festival. According to the "2024 Spring Festival Film Data Insight Report" released by Maoyan Research Institute, the proportion of box office in third- and fourth-tier cities during this year's Spring Festival has increased to 589%, a five-year high.
Reporters: Si Xiaoshuai, Yang Hua, Shang Kunlun, Dai Jinrong, Zhang Shuo, Zhu Xiaoguang, Sun Min, Wang Xintong, Li Ang, Liu Heyao, Yu Xiaosu, Wu Feizuo, Feng Yuanyuan, Huang Zhiqi, Ding Zeng Nida, Wu Siyu, Huang Kaiying, Qin Guanghua, Jia Yuankun, Di Chun.
Editor: Si Xiaoshuai.
Produced by Xinhua News Agency.