Messi's failure to make a trip to Hong Kong, China caused a huge shock, CCTV made a ** advertisement, Argentina's China tour was forced to cancel, and the stock price of express sponsors plummeted, etc., Messi reversed his reputation in the Chinese market, and at 21 o'clock on February 19, Beijing time, he released a paragraph ** explaining the reason for his absence. In **, Messi emphasized that his absence in Hong Kong was not a double standard, but because of inflammation of the adductor muscles, he felt uncomfortable and could not persevere, but after arriving in Japan, he felt better and tried to play "for a while", and said that his feelings for Chinese fans are as good as ever, and he wants to come to China again! Messi's voice this time was more detailed and patient than the previous introductions, but he didn't mention why he didn't play before the game, nor did he tell the fans as soon as Ronaldo did, let alone explain why he didn't apologize to the fans in person after the game, etc., and there was no apology throughout the whole process! Messi's voice quickly appeared on the hot search, and the comment area was full of voices washing the floor for Messi, which made people feel strange, why did the ** against him quickly reverse after a year? Could it be that Messi really has so much charm that even if he doesn't apologize, he can charm those brainless fans? Definitely! Some netizens posted evidence for the first time, it turned out that Messi's apology had been done in advance for public relations, and those people remarked or changed the group chat and even their social ** name in advance to "2100** tomorrow night" And this time they acted on such a large scale, which shows that Messi created a ** again, and bought a group of spineless Chinese fans in advance, and for Messi to deceive our feelings, don't their consciences hurt? This incident involving Messi has generated huge attention and discussion on the Internet. Many people expressed anger and disappointment at Messi's behavior, believing that his apology lacked sincerity, and some even compared him to some stars in the mainland entertainment industry, who were manipulated by the use of water armies. For these accusations, Messi's fans have defended them, believing that Messi is a victim and should be given more understanding and support. The whole incident has aroused concern about the public relations operations of sports stars on social **, and also raised doubts about Messi's image in the Chinese market. In such an era of information, how the public views the words and deeds of sports stars, as well as their image shaping on social **, has become a question that requires in-depth thinking. Messi's water army** incident not only exposed his team's public relations methods, but also raised questions about the credibility and authenticity of sports stars on social **. In this era of information, the public is more sensitive to the words and deeds of celebrities, and they are more concerned about the operation of the team behind celebrities. Messi's incident this time, whether it is his behavior or subsequent public relations operations, has become the focus of **. Both supporters and critics should look at this incident rationally and objectively analyze the reasons and interests behind it. For sports stars, their behavior not only represents their personal image, but also is related to the spread of sportsmanship and social responsibility. In the future, we also expect more celebrities to face the public in a more responsible manner, not only on the field, but also in their daily life and social **.
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