In recent years, the Spring Festival stalls of the most popular B&B have officially ended. According to data from Tujia B&B, as of February 16, the number of bookings for B&Bs in popular cities during this year's Spring Festival has doubled compared with 2023. "Homecoming + tourism" has become the theme of Spring Festival travel, and more than 30% of travelers on the platform choose homestays in multiple destinations for travel.
Dali topped the list of popular cities during the Spring Festival, and "looking for New Year's flavor" became a key word for homestays.
Yunnan has become the biggest winner in the homestay market during the Spring Festival holiday. On the Tujia platform, Dali ranked first among the most popular cities for Spring Festival homestay bookings, Kunming ranked among the top five, and Lijiang ranked ninth.
In addition, the popular tourist cities of Chongqing, Chengdu and Xi'an ranked second to fourth, respectively. Harbin, which exploded in winter, continued its popularity and ranked tenth. From the perspective of popular business districts, Chongqing Liberation Monument Hongya Cave, Dali Ancient Town, Changsha Wuyi Square, Lijiang Dayan Ancient Town, and Harbin ** Street Pedestrian Street are among the top five.
Various places have launched a wealth of folk activities to attract guests, and the homestay market during the Spring Festival this year has blossomed in many places, and there is no strong regional attribute. From the perspective of the increase in homestay bookings, Zibo is the city with the largest increase in homestay bookings during the Spring Festival. Eat barbecue in summer, watch lanterns in the Spring Festival, and the Spring Festival in the Internet celebrity city of Zibo is still lively. Datong, Jingdezhen, Xuzhou, Harbin, Yanbian, Baise, Jinzhou, Nanchang and Luoyang ranked second to tenth, with an increase of more than 2 times.
Go to Datong to see the historic sites, watch the fire performance, eat a bowl of steaming knife-cut noodles, and feel the fireworks of the Spring Festival; Go to Jingdezhen, the thousand-year-old porcelain capital, to see the ceramic treasures, dialogue with history, watch the kiln master take out the blue and white porcelain from the kiln, and feel the cultural heritage of the Spring Festival; In Luoyang, tourists dressed in Hanfu walk through the streets and alleys to visit the scenic spots, and immerse themselves in the charm of the ancient capital through the millennium.
Looking for the flavor of the New Year" has become the key word of the Spring Festival homestay. The New Year's flavor in the B&B is sufficient, and the folk customs and characteristic experience have become popular items in the B&B. As of February 16, the search volume of keywords such as "Spring Festival", "Chinese New Year" and "folk customs" on Tujia's platform increased by 7 times year-on-year. In Beijing's Huairou District, Miss Li, the landlord of the Wild Garden Courtyard, prepared a wealth of Spring Festival activities for guests, such as playing spinning tops on the ice rink, hanging New Year's wishing cards, cutting window flowers for the New Year, and making sugar gourds to prepare flower buns by herselfMs. Li, the host, said, "Our activities during the Spring Festival are not the same, and we hope to bring a different New Year's experience to our guests." ”
In Harbin, put on a big flower jacket and experience the Northern Spring Festival with the landlord to make dumplings and dip sugar gourds; went to Xishuangbanna to dance enthusiastic Dai songs and dances; Catch the Spring Festival with the landlord in Beihai; When you go to Shantou, follow the play strategy given by the landlord to see intangible cultural heritage folk activities such as lion dancing, English singing and dancing, and car drum performances to experience the flavor of the Chaoshan New Year.
Returning home + tourism is popular, and more than one-third of the guests choose to travel to multiple destinations.
The long holiday drives tourism consumption, and many people choose to "return to their hometown + travel" this Spring Festival and travel to multiple destinations. From the perspective of booking time, from February 11 (the second day of the Lunar New Year), returning tourists plan to travel, and homestay bookings ushered in a wave of small peaks.
Regional in-depth tours are particularly popular. Landing in Kunming, go to Xishuangbanna, Dali, and Lijiang to find the most comfortable ethnic style; Go to Chongzuo and Beihai in Guangxi, see transnational waterfalls, and catch the sea in Silver Beach; went to Luoyang and Kaifeng in Henan, and traveled to the two ancient capitals at one time; Go to Chengdu and Chongqing to feel the spicy charm of the twin cities.
During this year's Spring Festival, more than 30% of users on the Tujia platform chose to travel for two or more purposes, and these travelers preferred to go to Dali, Harbin, Beihai, Lijiang, Chengdu and Chongqing. On Tujia B&B, a guest from Jiaxing experienced an in-depth tour of central China during the Spring Festival, and placed orders in five cities: Jining, Jinan, Zibo, Zhengzhou and Luoyang. A guest from Beijing came to a "plateau trip" that he said he would go, and first stayed in B&Bs in Lhasa, Yinchuan, Guoluo, Nyingchi and Haixi; A guest from Zhejiang chose to go to Guangdong to find the taste of Chaoshan New Year, and went to Jieyang, Guangzhou, Foshan, Chaozhou and Shantou to celebrate the New Year.
Wang Huan from Shanghai chose to travel to Chengdu and Chongqing during the Spring Festival, "This year's Spring Festival holiday is long, so you can play more calmly, go to all the places you want to go, and play everything you want to experience." She and her friends first went to the Chengdu Giant Panda Base to see "Huahua", and then went to Chongqing to experience the authentic butter hot pot. "The location of the B&B is so convenient, the B&B in Chengdu is very close to the giant panda base, you don't have to get up early, and the host will also provide a guide to see the flowers. Chongqing's B&B is in the Liberation Monument, downstairs is the most lively market, and you can also see a beautiful night view upstairs. ”