It is said that the choice is wrong, and the effort is in vain! At the beginning of the year, many relatives and friends got together again, and the hottest topic is naturally the new opportunities of the new year, in the face of the new year 2024, how should we ordinary people choose? After all, in the past 2023, from online to offline, from small places to big cities, what we have witnessed is all kinds of involution. The continued economic downturn and the intensification of competition in various industries make it seem difficult for us to find an industry that is both suitable for us and not so volatile at the beginning of the New Year. Do you feel the same way?
Combing the past economic laws, we found that when the general environment is more and more bad, we especially can't choose the wrong industry, especially ordinary people who have no resources and no funds, after all, our trial and error cost is low, otherwise the player boss will almost reach our three or five years of 996 all-nighters, do you say this is the truth. In my opinion, it is not possible to observe an industry before choosing, in fact, it is not so complicated, there are only two criteria: one is to see whether the growth rate of the industry in the past is lower than the average growth rate of the country, for example, the current GDP growth rate of the country is now five points, if it is lower than this point, then the industry may be dragging the country's hind legs, or it may be a sunset industry that is being marginalized. Not only is the growth rate slower and even some have negative growth, but most of them belong to the long-cycle industries that both invest and resources, and such industry experts are trying to get out of the game. Therefore, it is recommended that when you choose an industry, it is best to go online to check which industries are declining or even negative growth, which is the first premise of choosing an industry is to see whether the market cake is big.
In addition to looking at the growth rate, the second criterion for choosing an industry is to look at the current degree of involution in the industry. There are many industries with very high growth rates in every era, but most of these high-growth industries are extremely involuted, the reason is very simple, you can see the business opportunities than people are not stupid. For example, the catering industry, last year's national growth was as high as 25 points, more than five times the GDP growth rate, but this industry has always been very involuted, and the high growth of the industry brings high competition. Last year alone, 1.26 million catering companies were killed in the country, and there is no entry threshold for the catering industry, that is, anyone can do it! So it seems that it has always been a red ocean, of course, if you can find a small track that suits you in the big field, there are also opportunities, such as private dishes for family gatherings, such as convenient simple meals for taxis, etc. 
According to statistics, in the first three quarters of last year alone, the sales of live broadcast e-commerce reached nearly 2 trillion yuan, a year-on-year increase of 606%, which is more than 10 times the GDP growth rate. However, of course, the industry is also very involuted, you know? There are more than 1 in the country500 million anchors with goods, but 95 of themThe monthly income of 2% anchors with goods is less than 5,000 yuan, and there are very few head anchors who really make a lot of money, and these big anchors have both the capital investment flow behind them, as well as a super technical operation team, if there is no these, you will also become cannon fodder when you enter the live broadcast with goods, in the same way, when you see someone else's ** There are millions of traffic, do you want to be a casual hair** Become an Internet celebrity? But the truth behind it is that now there are hundreds of millions of works uploaded on the short ** platform every day, and the probability that your work can become popular is one in hundreds of millions. 
To sum up, don't touch the low-growth industry, and stay away from the too involuted. If industry selection is trend judgment, then self-analysis is the core positioning, what does it mean? Find your own position, and then choose the industry according to your own positioning. And how should ordinary people find their place in 2024? In fact, no matter what industry, to answer this question, we must first think about three questions: first, what is not lacking in this era? For example, a dazzling array of products and even overwhelming advertising to promote the brand, these are excessive, if you are still planning to build a factory, do a brand, then most of them have no chance, because in any field, any category is not short of products and brands, what do you take to compete with the head of the industry? But another status quo is that whether it is the head or the brand, in fact, the most urgent shortage today is traffic, because the era has moved from the brand to the traffic is king.
Secondly, what is your worth? Whether it is an enterprise or an individual, the flow is to be exchanged for value, not brand or appearance, even if you lose your part-time job, the competition is also value rather than labor, because the most important thing in the market is labor, but technology and knowledge, technology and knowledge are the value of the threshold, so the involution will not be so heavy.
Finally, how do you use your value to trade traffic? There are at least three questions to think about: how does your value become content that can be disseminated, and who will be interested in your content? How can people who are interested in content convert transactions to achieve value exchange?
2024 has arrived, everyone will usher in a new cycle, in this annual cycle, if you can calm down and plan yourself first, and then choose industries around high-growth, small tracks, then you will find that even the industries you were familiar with before will glow with new business opportunities.