Zhu Baochen. Investor relations management is an important starting point for the benign interaction between listed companies and investors, and an important embodiment of the practice of "people's nature" in the capital market. To build an investor-oriented capital market, one of the important tasks of listed companies is to do a good job of communicating with investors, especially small and medium-sized investors, and building a bridge to get closer to each other. This is conducive to enhancing the market's recognition of the company's value and business philosophy, maintaining the company's image, and enhancing investors' trust in the company.
On the morning of February 5, the Listing Department of the China Securities Regulatory Commission held a symposium on promoting listed companies to enhance their investment value, proposing that listed companies should "take the initiative to strengthen communication with investors and effectively improve investor expectations through performance briefings and roadshows".
In fact, there have always been clear requirements for listed companies to strengthen communication with investors. According to the Guidelines for Investor Relations between Listed Companies and Investors issued by the China Securities Regulatory Commission, listed companies should carry out investor relations management through multiple channels, platforms and methods.
Nowadays, there are endless communication methods and a variety of communication platforms, which greatly facilitates the communication and exchange between investors and listed companies. Listed companies should make good use of these channels and platforms to ensure smoother and more effective communication with investors without violating regulations, and achieve higher-quality development in benign interaction.
For example, investor briefings, as an important carrier for listed companies to deepen market communication and carry out investor relations management, are an effective means to enhance two-way communication between listed companies and investors. Listed companies should make full use of this important carrier, so that it can truly become a bridge for companies to transmit value and investors to discover value, and provide a reference basis for investors to make decisions.
Specifically,First, it is necessary to make preparations before the briefing meeting, set up topics according to their own situation and key topics that investors are concerned about, reduce information asymmetry, and improve communication efficiency; Second, the company's controlling shareholders, actual controllers, directors, supervisors and senior managers and other "key minority" should actively participate, listen to the voice of the market and investors, and communicate with investors on an equal footing on issues of concern to the market, so as to make the exchanges more warm; Third, external professionals such as analysts and industry experts can be invited to attend the exchange meeting to provide investors with cutting-edge market trends.
For another example, the interactive platform is also an important channel for communication between listed companies and investors, and listed companies should use this platform well. However, in reality, some listed companies ignore investors' questions, some go through the motions like formatting, some seem to answer questions, but in fact they answer what they don't ask, and some instill "chicken soup for the soul" to investors.
These are obviously communication without "gold". It is suggested that these listed companies may wish to learn from the experience of companies that have done well, do a good job of two-way communication with investors, and strive to build a good situation in which their own high-quality development and investor relations management are promoted.
Of course, strengthening investor relations management and doing a good job of communication with investors does not mean that you can talk nonsense. A few days ago, the then secretary of the board of directors of a listed company was finally dismissed by the company because his reply on the interactive platform did not match the reality. Previously, as the person directly responsible for the information disclosure of listed companies, he was publicly condemned by the Shenzhen ** Stock Exchange, given a warning by the Zhejiang Securities Regulatory Bureau, and fined 1 million yuan.
Strengthening investor relations management is an important way for investors to discover the value of listed companies, an important measure to improve the quality of listed companies, and an important part of investor protection. It is hoped that more listed companies can work the quality and efficiency of communication with investors under the premise of compliance, convey the company's high-quality development and "investor-oriented" mission, and jointly help boost market confidence.
* |Station cool Hailuo production |Zhang Wenling