Wu Xiaobo: "It is only in reading that the mind rules the darkness." "Thought is the crystallization of ambition, it is independent of opinions, it justifies itself, it is extremely sharp to impact people's ideas, change perceptions at the same time, and promote new social practices.
Whether it is a young and ignorant teenager or an adult who has experienced the world. We hope that this list of Wu Xiaobo's books will help you get close to the soil of thought and find the seeds that will determine the future. Or arouse your enthusiasm to re-read the classics, and give birth to a kind of surprise of meeting an old friend around the corner of the city.
Only the Paranoid Can Survive" Andy Grove by Wu Xiaobo: "All the great transformations in the history of business are the result of crises, and this book is about the great transformation of Intel Corporation in the mid-80s. "Whether you're a business owner or an employee, there's an important question to deal with: How do you deal with a strategic tipping point? Grove brings his valuable experience and systems thinking to light to help readers take advantage of the opportunity to leap to new heights and survive the fierce competition when facing a strategic inflection point.
Who says elephants can't dance? Written by Gerstner.
Wu Xiaobo: "Gerstner led IBM Blue Giant out of the quagmire in the mid-90s. This book is the biography of the former CEO of IBM, Gerstner, who has put his insights into the management of corporate culture, enterprise scale and competitiveness, and enterprise transformation into a vivid account, and makes the most perfect interpretation of "how traditional enterprises are transformed into pragmatic and flexible modern enterprises that are in line with the world economy", which has a strong reference significance for the transformation and reform of China's state-owned enterprises.
Win by Jack Welch.
In this book, Welch combines his own management practice and a large number of vivid cases to teach him the wisdom of "winning" in work and life, covering many aspects of business activities, including the essence of business life, the management wisdom of business leaders, the way of job search and promotion for ordinary employees, and even how to achieve work-life balance. This book is not only a summary and sublimation of Welch's lifelong management art, but also an essential work to interpret the essence of business.
The Rabble" by Gustave Le Pen "The Rabble" is a pioneering work on group psychology that thoroughly explains politics, economics, and management. While revealing the essence of all mass movements, Le Pen put forward the shocking "mob theory", foresaw the psychological and political developments of the 20th century, influenced many people who did not want to be influenced by it, such as Freud, de Gaulle, etc., and told the truth that we feel uncomfortable but have to accept - we do not want to be a rabble but often unconsciously put ourselves in it......
The Public**" by Walter Lippmann.
The Public is a foundational work in the field of communication, which involves sociology, political science, journalism, psychology and other disciplines, and Lippmann systematically expounds the concept, formation and influencing factors of **. From the perspective of how to implement democratic politics, this paper puts forward two important concepts in communication science, "mimetic environment" and "stereotype", completes the first comprehensive discussion of the phenomenon of communication in the history of journalism, and lays the foundation for future research.
The Biography of Su Dongpo" by Lin Yutang Wu Xiaobo: "I think our liking for Su Dongpo is essentially our liking for ourselves. "The Biography of Su Dongpo" is written from the birth to the death of the character, from family life to social activities, showing Su Dongpo's life process. In his opinion, Su Dongpo is a "happy genius" who has both the idea of helping the world and playing Buddhism, teaching readers how to be relieved in adversity and how to smile when life is at a low point.
Out of Control by Kevin Kelly.
Wu Xiaobo: "Runaway is about the new breakthroughs of the information revolution in the fields of software, hardware and systems, but he uses a lot of biological and sociological knowledge and cases, and the book reads like a book about natural science. The book is an account of the author, Kevin Kelly's journey through the cutting-edge of technology, society, and economics at the time, and a glimpse into the future. There are many concepts mentioned in the book that are emerging or popular today, such as mass intelligence, cloud computing, virtual reality, and so on, so it is not an exaggeration to say that it is a book that reveals the "prophetic" nature of social evolution.
Capital, by Marx.
Wu Xiaobo: "Marx is the economist who has had the greatest practical impact on the world. There is a Marx in everyone's heart, and "Capital" has sometimes become the party's leader in the same way, and in the process, it has become clearer and clearer, and more and more unrecognizable. From the perspective of the production and circulation of capital, Capital profoundly reveals the basic principles of capital operation, shows the nature and power of capital, and comprehensively analyzes the social and economic form of capitalism. It is an economic masterpiece with a new economic theory system and a wide and far-reaching impact on human society.
Joseph Brodsky by Wu Xiaobo: "I re-read this book every year, and I will find that it will be different from before, and every time I read it, I will have a different experience. "Less Than One is Joseph Brodsky's first collection of essays on a spiritual autobiography of the self, as well as a personal memoir. The text shows his profound contemplation of literature, politics, history and the current era, his powerful defense of personal values, and the exposure and accusation of the crimes of the **.
"Tolerance" by Fang Long "Tolerance is not cowardice, not evasion, but bravery, and the light of human nature. —Fang Long. This is a humanist classic about the idea of tolerance and freedom, a legend of human struggle and self-redemption, and a popular history book that has been sold for nearly a hundred years. From the standpoint of humanism, Fang Long re-examines the changes of human beings from prehistoric times, ancient Greece, ancient Rome, the Middle Ages, the Renaissance era to thousands of years of modern civilization, and the long process of human beings seeking their own liberation.
Paul Samuelson of Economics Wu Xiaobo said: "This book has had a great impact on my career. This book incorporates the elements of the changing times and new economic data, and on the premise of maintaining the style of "always focusing on the basic concepts and core theories of economics", it focuses on monetary policy, monetary and international financial system, economic growth, inflation and economic policy, and gives a new introduction to cutting-edge practical and theoretical achievements. It is worth learning and reference from the majority of readers and managers.
The Man of One-Dimensionality Herbert Marcuse This book is the most practical work of social influence of the social theory of the Frankfurt School, and is the crystallization of Marcuse's later thoughts, he analyzed the reality of contemporary developed capitalist countries with the Freudian Marxist viewpoint, revealed many new characteristics of contemporary capitalist development, pointed out the irrationality of advanced industrial society and the essence of suppressing the free development of man, and tried to find a way out for the reform of this irrational social reality. This has a certain reference value for understanding capitalist society.
The Nature of Poverty by Abhijit Banaji and Esther Duflo reflects on some of the popular ideas about poverty and points out that the reason why most of the pro-poor policies that have failed over the years is that poverty is not well understood. In order to understand why poverty occurs and what specific problems poverty can cause, the two authors delve into the world of the poor in many countries on five continents and explore the real causes of poverty from many aspects. An in-depth look at the nature of global poverty and how to escape the "poverty trap" provides important guidance for readers.
Identity and Violence by Amartya Sen.
Wu Xiaobo once explained the book: "Why discuss identity and violence, because identity has a sharp exclusivity and aggression, and every identity, it is a value identity, a medium, and at the same time has a sharp exclusivity." In this book, the author provides an incisive analysis of cultural pluralism, terrorism, and globalization, arguing that these atrocities are driven not only by inextricable hatred, but also by the confusion of people's minds.
In the 20th century, Kenichi Ohmae proposed that the United States and Japan had entered an M-shaped society, the gap between the rich and the poor was widening, and the middle class was facing threats and depressions in the new era. The complex development trend of Chinese society has also shown that low- and middle-income people are facing huge survival pressure, and society and enterprises are also suffering from the negative impact of the widening gap between the rich and the poor. This book provides a good reference for Chinese society in the transition period and those who are "middle-class".
Irrational Exuberance by Robert Shiller Wu Xiaobo: "In Shearer's view, it is only through such financial innovation that it is possible to democratize finance, thereby diversifying risk and allowing every ordinary citizen to enjoy the dividends of business progress." "In a clearer and more thorough way, this book shows the creation and bursting of market bubbles that can destabilize the economy and seriously affect people's lives. Based on the review of the real estate market in the western financial market, the structural, cultural and psychological roots of the crisis are diagnosed. If you are also interested in investing, I recommend reading this book.
Marketing Management" Philip Kotler et al. Wu Xiaobo: "It is not an exaggeration to say that Kotler is a master of theoretical construction of contemporary marketing—or even the last master. "The latest version of the marketing classic "Marketing Management". In this edition, Professor Kotler expounds on the basic principles of marketing management, the characteristics of the market, the planning of marketing strategy, and the design value of marketing with a new structure. The book has been updated by 80% of the cases, and 50% of the chapters have been substantially rewritten, which better reflects the current business environment.
Wild Grass" Lu Xun wrote Wu Xiaobo: "It's also very strange, I didn't feel anything impressed when I was young, but in recent years, I have a different kind of resonance that seeps into the skin. Probably only those who have experienced the devastation and torture of the years can read your unwillingness and stubbornness behind those black words. Lu Xun once said that his life's philosophy is in "Weeds", and I hope readers can understand their own philosophy of life from Mr. Big's words.
The Pursuit of Excellence by Tom Peters.
The Quest for Excellence kicked off the first revolution in business books. It has been hailed as "the 'bible' of American business administration since 1982". In the author's view, the measure of whether a company is outstanding is its ability to continuously innovate. It refers to the creative employees who develop new products and services that can be marketed, and the ability of a company to constantly adapt to its surroundings. In this regard, the author expands and summarizes the common characteristics of outstanding companies into 8 aspects.
The Road to Serfdom, by Friedrich von Hayek.
Wu Xiaobo: "There is not a single chart, not a single formula, not even any statistics, and it is not so much a work of economics in the pure sense of the word as a manifesto of moral philosophy." "This book is one of the most influential scholarly works of the twentieth century. In it, Hayek argues that the welfare state built by the state-planned economic system is not to achieve individual freedom, but to move in the direction of enslaving the people. Hayek and his writings undoubtedly had an important impact on academia and played a significant role in the revival of classical liberalism in the field of political thought.
On China, by Henry Kissinger.
On China is the only monograph on China by former US Secretary of State Henry Kissinger. This book reinterprets China's past and future from a world perspective and an international perspective, analyzes and sorts out the formulation and decision-making mechanism of China's diplomatic strategy since the founding of the People's Republic of China, etc., and condenses Dr. Kissinger's strategic theory and decades of research results on the China issue.
The Wealth of Nations, by Adam Smith.
Wu Xiaobo: "The greatness of this son of a Scottish tax collector is that he made a prophetic new proposition to wealth and reconstructed people's perception of economic behavior, thus creating the professional discipline of modern economics in a practical sense. This book summarizes the experience of capitalist development in various countries in the early modern period, criticizes and absorbs the important economic theories of the time, and systematically describes the movement process of the entire national economy. Lead readers to understand the real market economy and establish a correct concept of wealth.
The Success or Failure of Picasso" by John Berg by Wu Xiaobo: "The first reason I like Picasso is that he is constantly betraying himself, constantly surpassing himself, and I see my own insignificance in him. As a critic, Berg tries to reproduce the real situation of the artist from the background of Picasso's birth, the atmosphere of the times, and the analysis of paintings. At the end of Picasso's life, Berg said that Picasso became the first painter to curse with oil paint. Berg writes about the life of a painter with compassion and insight, giving the reader a shock that goes straight to the heart.
The Singularity Is Near" by Ray Kurzweil.
Wu Xiaobo: "Kurzweil focuses on a very sensitive topic: When will machines triumph over humans? He predicts that by 2045, robots will surpass humans in intelligence. He called this moment: the singularity. "This book combines data structures and algorithms to solve intelligence problems, applies AI applications to real-world contexts, and provides a unique discussion of AI from social and philosophical, psychological, and neurophysiological perspectives.
The Legendary Life of Coco Chanel" by Jasdini Picardi Wu Xiaobo: "Today, you will find that girls have become such a very independent force in civil society, and it is through the continuous efforts of several generations, under the development of scientific civilization and technology, and under the changes in social and urban structure, that they have the same situation as they are today. This biography not only explains how Coco Chanel achieved her wonderful life through independence, self-confidence, and hard work, but also shows her emotional experience from a new and sharp perspective, and truly restores the legendary life of Coco Chanel.
Game and Society" by Zhang Weiying.
How can humanity get out of the prisoner's dilemma and move towards win-win cooperation? For the first time, Professor Zhang Weiying extended the method of game to the political, social, legal and even cultural fields from the perspective of supraeconomics, and analyzed various social phenomena. From self-cultivation in the world, to market order, to governance, let everyone truly realize that cooperation is the destiny of all people.
Innovation and Entrepreneurship Peter Drucker by Wu Xiaobo: "In Drucker's view, management science, in essence, is a comprehensive art about human management and self-management. "This is a classic work on the theory and practice of innovation, through a large number of real cases and analysis, ** about the opinions, actions, rules and warnings about innovation. Drucker gave a detailed introduction to the seven major innovation opportunities, expounded the principles of innovation, and guided the strategic approach to implementing innovation. If you know where and how to look for innovation opportunities, you can manage innovation systematically.
The Concept of the Company by Peter Drucker In this book, Drucker completely constructs the intrinsic connection between "enterprise organization, management, and industrial society", and creates a new discipline of "management". It is a classic that everyone whose fate is closely related to the development of large-scale enterprises, and everyone who pays attention to the development of large-scale enterprises must not miss!
General Theory of Employment, Interest and Money by John Maynard Keynes Wu Xiaobo: "This book marks the birth of macroeconomics. "This book will help you understand the economic policy and has great guiding significance. With its unique "effective demand theory" and "multiplier theory", it pointed out a way out of the predicament for the helpless capitalist world during the Great Depression in the 30s of the last century, provided a theoretical basis for the state to regulate and control the macroeconomy, and laid the theoretical foundation for modern Western macroeconomics.
The Long Tail Theory by Chris Anderson by Wu Xiaobo: "In the book, Anderson summarized 9 rules, and published the 'Long Tail Theory' that inspired a generation of Internet people. "The long-tail theory has undoubtedly become one of the most important focuses of contemporary business people. In "The Long Tail Theory", Anderson elaborated on the essence of the long tail, revealing how the long tail phenomenon arises from the contradiction between economies of scale and scope, the driving force of industrial capitalism, and is the only way for many enterprises to succeed.