During the Spring Festival, I ran a few purple sand pot physical stores, and two friends who have done physical business for decades to drink tea and chat, they all thought that there is no difference between the current purple sand physical store and not open, and there is no point in opening it again, a whole year down, there are few outsiders into the store, and there are only a handful of new customers who can come in to consume, according to the two years of developed transportation, from Beijing to Yixing more than four hours of high-speed rail, from Guangzhou, Shenzhen to Yixing is only about ten hours, Nanjing or Hangzhou to Yixing is only about forty minutes, It is very convenient and fast, not more inconvenient than the past when Yixing was not connected to the high-speed rail, it stands to reason that there are more and more people who come to Yixing for tourism and consumption, and now they are sparsely populated, but due to the hot online live sales, people no longer need to come to Yixing directly to purchase. According to relevant statistics, 85% of the current sales of purple clay pots have been transferred to the Internet, and there may be some sales fees in physical stores in the high and mid-end markets, but they do not have to come directly to the physical store in Yixing, and old customers can also contact the sale through mobile phone WeChat.
I don't know if you have noticed a phenomenon, but now there are many of them.
Seventy and eighty-year-old senior engineers, masters have opened a live broadcast room to do pot sales, it can be seen that the sales ecology of purple clay pots has been completely changed, in response to this phenomenon, physical store owners are very blind to the future, 80% of the people who open stores in Dingshan are considered craftsmen, and they will also make some pots, the physical stores opened by Dingshan craftsmen are all workshops before and after the store, and some are downstairs shops upstairs workshops, no one opens the store to do business, does not open the store and closes the door to make pots and has no market, and it is difficult to continue to rely on the original accumulation of old customers, so, The only way is to open a live broadcast room, but the competition in the live broadcast room is not a simple competition of product quality, service, and character, but a competition of words.
A few days ago, I wrote a long article, published in the Shenzhen Business Daily "Reading Chuang" a p p cultural square column, talking about the current Yixing purple sand industry live broadcast ecological phenomenon of various problems, now open in all parts of the country There are nearly 10,000 purple sand live broadcast rooms, the vast majority of them are concentrated in Dingshan Taoli, Yin's Zijin City and Taodu Development Zone E-commerce Center, anchors from other provinces account for more than 80%, including film and television stars, sports stars, Internet celebrities, TV hosts, Collection tycoons and others are trying to do purple sand live broadcast to sell pots, in the past two years, they have also created several purple sand head live broadcast rooms, with annual sales of 100 million yuan, they almost monopolize the traffic of the live broadcast room, so that some grassroots pot people who blindly try to open the live broadcast room are like copper coins thrown in Taihu Lake, and there is no ripple, according to people familiar with the matter, the current Yixing live broadcast room 65 is in a state of loss, adding up to 10 billion pots owed to workers, and in 2024 alone, the average return rate of the Zisha live broadcast room will reach 80% Above, the value of the goods is close to 12 billion yuan, of course, these returns can be sold for the second and third times, but these returns are redundant in the warehouse of the live broadcast room can not be cashed out to the molding workers who make the pot, although the purple clay pot is not fast, but there are many inventories that may also depreciate over time. There is a joke: Yixing Zisha people can't support themselves, but they fatten nearly 10,000 couriers.
Because the purple sand pot has always been a handicraft product in people's minds, manual that is, non-standardized, at the same time, the purple sand mud is also endowed with the same properties as jade, its quality is high and low, the process is good or bad, but the general consumer can not identify, the Internet is full of a large number of false articles, information, all kinds of stories are compiled in endlessly, plus there is no academic level of purple sand books in recent years, The flood of albums has led to the mixing of purple sand technology and molding technology and artistic level, misleading many consumers and collectors In short, the Zisha live broadcast room is the competition of words, the competition of technical positions, the competition of the popular atmosphere, the chaotic times of Zisha, the live broadcast of the prosperous times, so that consumers can place orders in confusion, collect in confusion, and treat garbage as treasures, in the era when everyone is a craftsman and a teacher is Zisha, only the conscience of Zisha live broadcasters is eaten by dogs.
The live broadcast room is full of it. 999 yuan of garbage purple sand pot, not only the material is inferior, the workmanship is made, the shape is obscene, but it is also called "purple sand art", emphasizing the author's promotion potential, scarce mud, value preservation and appreciation, etc., and from time to time will sell some anxiety, what chemical pot affects the health of drinkers, mechanism pots, mold pots affect the taste and aroma of tea soup, etc., now the live broadcast room is "no handmade no purple sand", "no purple sand no yellow dragon", "no raw ore is not valuable", "no additives are not amazing", But from my nearly 45 years of experience, almost 99% of the low-priced purple clay pots sold in the live broadcast market are made by machines or gypsum mold grouting, more than 95 are basically outside the mountain material, Dingshan Huanglongshan pure raw ore purple sand pot is less than 5% of the total output (quantity), and the purple sand pot with artificial colors accounts for at least more than 50%, especially those low-priced vermilion mud, what ** green, dark green mud, what old mud, give a stunning name to the debut, The foaming mouths of the anchors quickly rose tall.
In fact, the purple sand pot is divided into three grades of low, medium and high in terms of quality, and there are three dimensions to prove different grades from the artist, low-end consumer goods, mid-end arts and crafts, high-end art collections, very few purple sand pots are a work of art with value investment, the market share of this kind of art is currently less than 1/10,000, but in the mouth of the anchor, there is no purple sand pot will not increase in value, and no person who does purple sand is not a "teacher", which not only raises the status of practitioners, It has also improved the value of its purple sand pot, especially a large part of people feel good about themselves, pretentious, self-esteem, but the things that come out can not be looked at directly, shoddy, no beauty, it seems that what technical position is great, the title has changed in the purple sand industry, in the past in the era of planned economy, it is a means of incentive, but now it has become a tool to collect money, the same pot, when there is no title, it sells for 99 yuan, and it has risen to 999 yuan with a title, With a senior title, you can sell it for 9999 yuan, and when you reach the master, it is worth 99999 yuan, which is the internal logic and brain-burning thinking of the title fame. If you want me to say, if you don't have an artistic level of purple clay pot, you can't escape the category of low-end daily use, even if you have the greatest title.
said too much, and was about to be scolded by the person who started the live broadcast, the file is not good, but I can't help but say more, I only do things and not people, I just talk about the phenomenon, and it does not affect the real Zisha artist with a conscience and conscience. The end of the purple clay pot should not be a live broadcast. The name of the bottom of the purple clay pot is the real value of the real gold ** casting, do not find someone to OEM, take every pot seriously, from the material, the draft to the molding and then to the refinement until the firing, is a complete creative ecological chain, each node is poured into the author's mind and artistic imagination, is not only the beauty of hand-made, but also the beauty of thought, a good art of the purple sand pot is the real experience of craftsmanship and life experience, a person has made such a heavy aesthetic cultivation of the art pot will never be too much, If you can make 20,000 purple clay pots in a lifetime, this kind of masterpiece may only account for one thousandth.
Note: **Nothing to do with the text).