"Click on a program, you need to pay twice", "I want to watch a live broadcast, but I can't find the entrance", now it is becoming more and more troublesome to watch a TV. The emergence of software such as "TV Home" has made everyone enjoy the joy of watching live broadcasts, but with the suspension of these software services, many people have recently begun to seek various resources on the Internet, and some people have almost been defrauded by the Internet.
A few dollars bought a loss and fooled
The software comes with a live broadcast function, you can watch CCTV, satellite TV and other mainstream channels...In the face of inquiries from Zhongxin financial reporters, an e-commerce customer service who sells live TV software skillfully introduced the product. According to this customer service, many people have come to buy software recently.
At the same time, the reporter noticed that on an e-commerce platform, many live TV software products have also emerged recently, and the sales of some products have reached tens of thousands. Judging from the comments, most of the buyers are because after the suspension of the service of a number of live TV software such as "TV Home", they are looking for replacement software to buy online.
But the cost of a few dollars does not guarantee the best quality, "unstable, many can't be seen", "only two of the 5 software can be used, and the channel is still very stuck", "it can't be used just after installation"...Many consumers have left such feedback.
Screenshot from the product question page of an e-commerce platform.
On some social platforms, many people are also looking for live TV sources, which also leads criminals to see their psychology of urgently needing software and secretly peddling risky software.
Because the live broadcast software at home failed, I swiped a recommended app on the Internet, but **After that, not only did the effect not work, but I was always asked to recharge, and then I received an anti-fraud**, and I was told that the software was a fraud software. A user said so.
wandering".Legal edgesoftware
Consumers complained"Ten software,Can't find a good and stable software",Some people asked,Why did the "TV home" suspend the service?
In fact, live streaming software such as "TV Home" is suspected of non-compliance.
At present, China's TV viewing channels are mainly cable TV, interactive network TV (IPTV) and Internet TV (OTT), and live TV software such as TV home belongs to OTT. However, the state clearly stipulates that only when cable TV or IPTV is turned on can you watch live TV channel programs.
TV viewing "understand card". *Official website of the State Administration of Radio and Television.
So why can these live broadcast software be able to broadcast live on TV? According to industry insiders, this kind of third-party Internet TV live broadcast APP will steal genuine network signal sources to users**.
The reporter inquired about the China Judgment Network and found that Beijing Jiashitong Technology, to which the TV home belongs, has been sued by Hunan Radio and Television Station, Tencent, iQiyi, Youku and other companies for infringement of copyrights, intellectual property rights, and the right to disseminate information on the network of works.
For example, in 2022, the "TV Home" app was sued by Tencent-related companies for providing content related to the 24th Winter Olympic Games, and was finally ruled to stop providing relevant content.
In recent years, live broadcast software such as TV Home has taken advantage of the 'marginal area' of the law in the initial stage, and in recent years, it has won some users by obtaining the legitimate resources of other parties and winning some users at a low price, which should not be advocated in itself. Tan Haojun, an adjunct professor at Zhongnan University of Economics and Law, told reporters that it will also affect the field of intellectual property rights and is not conducive to the protection of genuine resources.
Users have been charging for a long time
It is worth noting that a number of live TV software such as "TV Home" have also been accused of "nesting dolls" charging fees before, which is also the focus of recent governance.
The so-called "matryoshka" charges refer to the various forms of charges that users face when purchasing TV sets or accessing cable TV networks, in addition to paying basic service fees, when purchasing paid channels, on-demand services or other value-added services.
Someone once calculated that if you want to unblock ** programs on TV, you need to buy members of iQiyi, Mango TV, Tencent, Youku and other platforms, which add up to at least 1,000 yuan a year, and this is only a membership fee.
Because some live TV software is suspected of illegally obtaining live broadcast sources, the cost itself is extremely low, but in recent years, membership fees have also been introduced, and there are even secondary paid content, which has also caused disgust among some users.
A "TV home" user said, "After installing the app, I thought all channels could be **, but I found that some programs still need to be paid." ”
How much hope there is before buying a TV, how disappointed you are after buying it. "As the user said,TV and mobile phone can't be used together、Mobile phone screen projection TV needs to be unlocked for payment、TV programs are now charged layer by layer...The endless money continues to consume the trust and patience of the audience, making people sigh, "Who will guarantee my 'freedom to watch'?" ”
In terms of supervision, since August this year, the State Administration of Radio and Television has joined forces with multiple departments to govern TV "nesting doll" charges. In addition, many users who use live TV software have recently received an announcement on the TV side, saying that "according to the regulatory requirements of the State Administration of Radio, Film and Television for Internet TV live broadcast services, this product will stop serving from now on." ”
The "difficulty in watching TV" behind piracy
Although there are many "slots", why can "TV home" still have an audience?
Xiao Yu, a user of "TV home", said that although it was originally considered that "TV home" charges are more cost-effective than set-top boxes to buy"TV home"membership,But more importantly,The use experience of this live broadcast software is better,"You can broadcast live when you turn it on,It is more convenient for the elderly at home to use。 ”
According to the 2022 China Ageing TV Survey Report, nearly half of the elderly "can't find" the TV program they want to watch. On the question of "how to solve difficulties in general", nearly one-third of the respondents chose to "give up directly and not look at it".
The first step in giving up watching TV is with the remote control." Due to the complex operation of the design of many smart TVs and set-top boxes, users, especially the elderly user groups, need to operate many steps on the remote control to find the live channel they want to watch, which is very inconvenient to use, and also causes them to "watch TV".
Sheng Zhifan, vice president of the Radio and Television Research Institute of the State Administration of Radio and Television, once mentioned that it is difficult to find the entrance to the live broadcast on the TV screen now, and users have to go through a series of operations. "We have counted that it takes up to 11 steps to find the entrance to the live broadcast. ”
The State Administration of Radio and Television also touched on this issue when it jointly controlled the charging of TV "nesting dolls" by multiple departments.
At the beginning of November, the State Administration of Radio and Television, in conjunction with the Ministry of Industry and Information Technology, the State Administration for Market Regulation, the National Radio and Television Station, the China Consumers Association and other relevant units, held a summary of the pilot work of governing TV "nesting dolls" and complex operation and the national promotion work deployment promotion meeting2.9 billion cable TV, IPTV, and Internet TV terminals have been rectified, and the charging package has been reduced by more than 50%; 80% of cable TV terminals and 85% of IPTV terminals nationwide have been turned on to watch live broadcasts; The duration of boot and boot ads is regulated.
According to a user satisfaction survey conducted by the China Consumers Association, more than eighty percent of consumers believe that TV operation is more convenient and it is easier to watch live broadcasts; More than 70% of consumers feel that it is easier to watch free content due to fewer charges.
Recently, the State Administration of Radio and Television has also issued three radio and television and online audio-visual industry standards, putting forward clear requirements in terms of start-up time, operation process, payment tips, etc. For example, the default setting of the cable TV terminal system should be "boot up to enter the full-screen live broadcast"; Cable TV and IPTV remote control should have a button to watch live channels quickly, and the name of the button should be "Watch TV".