With the Lantern Festival over, the 29th Shanghai Yu Garden Lantern Festival, which has been praised by many netizens as the "Chinese romantic ceiling", will also officially come to an end at the end of this month (February 29).
This week, the Yu Garden Lantern Festival once again opened the "free lantern viewing" mode, attracting many citizens and tourists to "step on the tail of the lantern festival" to enjoy the beautiful scenery of thousands of lanterns.
I heard that there are crowds of people every day during the holidays, and I thought that there would be fewer people after the Lantern Festival, but I didn't expect it to be 'naïve', and the Jiuqu Bridge still can't be squeezed up. "The weather has warmed up in the past two days, and it just so happens that the lantern festival is back open for free, so I want to come and check in, it's really beautiful." In the interview, many citizens said this.
The reporter learned from Yuyuan Garden that on February 26, the overall passenger flow of ** was nearly 100,000 people, and the popularity was not lost to holidays.
From December 15, 2023, the pre-hot lighting of the "One Night Fish and Dragon Dance" lantern group will be turned on, to the Yuyuan Garden Lantern Festival on January 21, 2024, and then to the Alipay digital people lighting up on February 24. In the past two years, the Yuyuan Lantern Festival has continued to use the "Classic of Mountains and Seas" as its creative inspiration, perfectly integrating tradition and modernity, fashion and technology, and skillfully presenting the multifaceted nature of Chinese romance and oriental aesthetics.
Up to now, the offline passenger flow of this year's Lantern Festival has exceeded 4 million, and the sales performance of the holiday has increased significantly, effectively activating the new momentum of Spring Festival consumption.
Author: Editor: Zhou Chen Responsible Editor: Su Zhan.
*: Shanghai Huangpu.