Affected by multiple favorable policy factors, during this year's Spring Festival holiday, Chinese and foreign tourists "went in both directions", which heated up China's cross-border tourism market. According to the data center of the Ministry of Culture and Tourism, during the 8-day Spring Festival holiday, there were about 6.83 million inbound and outbound tourists in China, about 3.6 million people traveled to the first country, and about 3.23 million people traveled to inbound countries.
On February 17, Trip.com Group released the "2024 Chinese New Year Travel Report". According to the report, during this year's Spring Festival holiday, the number of outbound and inbound travel orders of Trip.com Group increased significantly year-on-year, both exceeding the level of the same period in 2019. Among them, the number of inbound travel orders increased by 48% compared to 2019.
From the perspective of inbound tourism, according to data from Ctrip Group, during this year's Spring Festival holiday, the tickets for China's cross-border tourist attractions increased by more than 10 times compared with 2019, and the main source countries are Japan, the United States, South Korea, Australia, the United Kingdom, Malaysia, Vietnam, Canada, Thailand, and Germany. The effect of China's unilateral visa-free policy has emerged, with the number of new visa-free tourists from countries such as France, Germany, Italy, the Netherlands, Spain, Malaysia and Singapore increasing significantly, and the total number of Spring Festival inbound travel orders from the above countries has doubled compared with the same period in 2019. Shanghai, Shenzhen, Beijing, Guangzhou, Chengdu, Hangzhou, Chongqing, Nanjing, Harbin, Xi'an and other cities have become the most important destinations for inbound tourism.
From the perspective of outbound travel, according to the data provided by Ctrip Group, during the Spring Festival this year, the number of Ctrip car orders increased by 53% compared with 2019, and the number of tickets for overseas scenic spots increased by more than 130% compared with 2019. Among them, Singapore, Thailand, Malaysia and other visa-free countries to China have seen a higher increase in travel orders, with a total increase of more than 30% compared with 2019. Among other short-haul outbound destinations, Japan and South Korea also saw growth compared to 2019. In terms of medium and long-term outbound travel, Saudi Arabia, the United Arab Emirates, Turkey, the Maldives and other "Belt and Road" countries have a higher growth rate, with an increase of more than % compared with 2019, respectively. The order volume of long-distance countries such as the United Kingdom, Argentina, and Norway increased by more than % compared with 2019. On the whole, during this year's Spring Festival holiday, the top ten popular destination countries for China's outbound travel are Thailand, Japan, Singapore, Malaysia, Australia, South Korea, the United States, Indonesia, Vietnam and the United Arab Emirates.
In addition, during the Spring Festival, the Ministry of Culture and Tourism will hold nearly 500 exhibitions and performances in more than 100 countries and regions around the world in 2024, and hold the "Global Lantern Lighting Event" in nearly 20 countries, inviting people from all over the world to participate. While experiencing the scenery of various places, Chinese tourists also spend unforgettable festivals with local residents in these places.
In this regard, the relevant person in charge of Ctrip Research Institute told reporters that tourism is becoming a new custom. "Whether it is a foreign trip for the New Year, or a local tour to re-understand the hometown, tourism has been a rigid need for ordinary people to experience a better life. Starting from the Spring Festival, inbound and outbound tourism will enter the fast lane of recovery, and the first chain of inbound and outbound tourism will also be repaired at an accelerated pace. The person in charge said.
*: China ** News Author: Liu Yusong.