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The Samsung mobile phone brand, which used to be the champion in the global market, has been driven out of the Chinese market since last year.
Profit **84%, this number sounds distressing, everyone is saying, does this mean that the brand has overturned again? Can Samsung return to the Chinese market?
Samsung blew itself up?
The "batterygate" incident in 2016 was an absolute nightmare for Samsung.
I remember that at that time, Samsung's flagship mobile phone note7, because of battery problems one after another, the whole Internet was spreading this matter.
This is a blow to Samsung in the Chinese market, which is really unprecedented.
Many consumers still have lingering palpitations when they mention it, and Samsung's handling at that time also made a large number of people extremely unhappy.
Note7 has been recalled worldwide, regardless of the Chinese market, which makes Chinese consumers feel that they are being treated differently, and trust has plummeted.
Samsung's explanation at that time was that the Note7 sold in the Chinese market was different from that in other places, so there was no problem.
But what about reality? The national version of note7 is still the same**, which makes people feel that Samsung is blatantly playing double standards.
As soon as this happened, Samsung's image and sales in China plummeted, and it has never been able to return to its former glory.
At that time, Samsung was very prosperous in China, and its advertisements could be seen everywhere, and mobile phone sales were also the leader.
But as soon as the "battery door" came, Samsung's image and sales seemed to be lowered, and there was no way back to the past.
This is not only as simple as a decline in sales, but more importantly, consumers' trust in Samsung has dropped significantly, which has made Samsung's position in the Chinese market fall to the bottom all of a sudden.
And domestic mobile phone brands, such as Huawei, Xiaomi, etc., are like seeing prey, quickly seizing Samsung's market share in China and squeezing Samsung to the edge.
The loss of the Chinese market is definitely a huge blow to Samsung, but even if the Chinese market is cold, Samsung still has a place in the global mobile phone market.
Emaciated camels are bigger than horses
Samsung's experience over the years has been a roller coaster. In particular, the "battery gate" incident directly made them a big heel in the Chinese market.
But don't forget, emaciated camels are bigger than horses.
Even if Samsung falls, it is not the kind of opponent that will be easily defeated.
From 2011 to 2022, Samsung has been the king of global smartphone sales, sitting on that throne for 12 consecutive years, how good does this be?
Even a heavyweight opponent like Apple failed to pull it down.
In 2023, although Samsung encountered a little embarrassment, it was overtaken by Apple and became the first in the world, and the operating profit increased by 84%, which is indeed a big blow to Samsung.
However, you know, Samsung's phones are really sold in every corner of the globe. Whether it is Europe, America, Africa, or Asia, you can see Samsung mobile phones everywhere.
Especially in some emerging markets and developing countries, Samsung has successfully attracted a large number of consumers with its low-end mobile phone product lines and relatively people-friendly products.
This shows that the power of the low-end mobile phone market is really strong, and the competition is also extremely fierce.
In the final analysis, Samsung's ability to be so good in the global market is not only the competitiveness of the product itself, but also a very important reason, that is, Samsung's own unique system advantages.
Don't look at Samsung just making mobile phones, in fact, they are also involved in many fields such as semiconductors and home appliances, and they can even make their own screens and chips.
This kind of ability to control the whole industry chain is beyond the reach of many competitors.
Especially after that "battery gate", Samsung was not defeated, but used its own system advantages to continue to shine in the global market.
This is the reason why even if it loses such a big market as China, Samsung has been able to win the world's first mobile phone sales for a long time.
Therefore, although Samsung has experienced a lot of twists and turns in recent years, their foundation is still solid.
Some people may say that the loss of the Chinese market is a big loss for Samsung, which is true, but Samsung still has the ability to continue to maintain its leading position in the global market with its own strength and strategy.
Can Samsung still come back?
Samsung's matter can really be said to fall from the clouds into the abyss, and then if you want to climb up, the difficulty is not ordinary.
Back then, Samsung was called a scene in the Chinese market, and mobile phones sold like hot buns, and everyone wanted a piece of the pie.
But since the "battery gate" incident, Samsung's image is like being rubbed on the ground, grinding off the original halo, and consumer trust has plummeted.
Now, Samsung has lost its global sales crown, its operating profit has plummeted, and it is eager to return to the Chinese market, but can it really work?
After all, once trust is lost, it is not difficult to re-establish it.
The current Chinese market is no longer the market that Samsung can occupy casually, Huawei, Honor, Xiaomi, OV and a series of domestic brands have become dominant, with a qualitative leap in technology and brand influence, and the competition is fierce
If Samsung wants to return, Samsung must come up with real materials, and can no longer rely on the glory of the past to eat the old book.
After all, today's consumers are more sophisticated, and they don't just care about the brand, but also about the quality and cost performance of the product itself.
So, Samsung's road to revival will not be easy, as they face competitors with rapidly changing technology and increasingly discerning consumers.
But it's also an opportunity, and if Samsung can really start from the needs of consumers, provide innovative and practical products, and rebuild brand trust, then the road back to the Chinese market will be difficult, but not impossible.
If it wants to set sail in the Chinese market again, Samsung needs more patience and meticulous marketing strategy.
They need to have a deep understanding of the needs of Chinese consumers, keep pace with the times, keep innovating, do a good job of long-term rebranding, and gradually win back the trust and support of consumers through high-quality products and services, but this will take more time and effort.
If Samsung were to return to the Chinese market, would you buy it?