Review software is no longer customer reviews
I don't know when, whenever we open the takeaway software or xx review software to find a delicious dish, the result is that the comment area is all praise.
All kinds of fancy praise are hard to prevent, are we really the truth that we see on the reviews**?
Why is there a trend of "low-scoring restaurants" now?
One by one, the bloggers who visited the store began to look at those low-scoring restaurants unusually, and some people even summed up: the score is 35～3.9. The store has been open for more than 3 years, and it is a treasure store.
So, is this really the case?
In fact, the logic behind this phenomenon can be seen through the following points.
1.The store has a false rating, and it is not worthy of its name!
Whether it's shopping software or takeaway software, we can't help but look at its rating when we choose a store.
But these days, there are so many perfect scores that your choice is often less important than luck.
In fact, if you often go to offline restaurants to eat, you will find that there are often waiters standing next to you begging you for good reviews, and there are also rewards for gifts or coupons.
What's even more extreme is that when the waiter sees that you can't give a good review, he will personally get started, and write a good review full of emotions in three or two clicks.
As a result, we don't know whether the so-called good reviews are real good reviews or an add-on product brought by the giveaways.
In fact, brushing praise is also a requirement of the store, according to netizens, some stores have good reviews KPIs, and the number of good reviews can even determine the promotion of the store manager.
2.Brushing praise has formed an ecological chain
This sentence is not the editor's groundless, if you are a relevant person in the industry, then you know that the service of a certain treasure is in short supply.
As for how much money can be brushed, how many praises can be brushed are already clearly marked.
Presumably, when you read the reviews, you will deliberately go to see if there are any bad reviews, and you will find that the number of bad reviews is pitiful.
Some bad reviews will even be folded by the platform!
That's right, this is one of the business services of the company, and the specifics are not clear.
But most of the grading criteria are:
A way to divide the total number of stars scored by the number of customers.
As a result, the review company will keep a large number of accounts or subcontract this task on a part-time basis online.
In this way, when the total number of positive reviews is far ahead, the total rating of the store will also rise.
Immediately afterwards, there is also the platform's algorithm to control the praise, etc., of course, the specific editor of this kind of thing is not clear, and can only guess here.
As a result, through the efforts of the outsourcing company and the store itself, a large number of perfect scores were praised, and the store was mass-produced.
That's why the people who are looking for low-scoring stores in the original article think they have broken the limits of the rating criteria, but in fact they are just another choice that is coerced by good reviews.
In this bizarre world, it's hard to choose really good stores, and as I said above, sometimes your luck on the street is more important than looking at the ratings.
When you meet an excellent store, you will be a repeat customer, and if you meet a bad store, you can only start a new round of blind people touching the elephant.
So, won't the review** step in to stop this?
3.The profit model of the review ** drives this phenomenon
Since a few years, this kind of review** has become popular, and they have seized the opportunity of the times, and in this way they have attracted a lot of traffic.
At the beginning, the first in the construction period will maintain this basic fairness.
However, as time went on, Dian** began to think about ways to monetize traffic.
As a result, stores that wanted to improve began to take the initiative to pay tribute.
It is precisely because of this that ** began to let major stores join, in order not to collect money from customers, resulting in the loss of users.
Each review** invariably chooses to collect money from merchants.
Publish a collection of dragon cards to share millions of cash
Therefore, for **, the stores that can pay money are the main profiteering, so the ratings of those stores will naturally not be low, and most of the stores that don't pay much ignore them.
Therefore, many people think that low-rated hotels are really good hotels, not to mention that the store has been open for more than three years and has survived the most difficult epidemic period, and it probably has real power.
In such an environment, overflow of high-scoring stores has become the norm, and it seems that it has become a luxury to get completely objective reviews.
In this regard, I can only say that if the underlying logic of the profitability of the review ** remains unchanged, then it is unlikely to change this phenomenon of "unmatched".
In the end, it can only be passed on by word of mouth, and the full-score store on the review ** has become a decoration.