Recently, Zhuoyuan Times Group, a hotel catering and first-chain service provider, announced that it had received 80 million A round of investment from well-known investment institutions.
It is understood that this financing will focus on the market expansion support of its catering brand, the expansion of the service team and the enhancement of the first-chain warehousing module, and fully empower partners across the country.
Founded in 2014, Zhuoyuan Times Group mainly focuses on the three major areas of hotel consumption, catering consumption and innovative retail, and after nearly ten years of development, it has formed a unique investment and operation management system with the brand as the core, and has nearly 1,000 hotels and restaurant chain stores around the world.
At present, Zhuoyuan Times Group has its own core traffic and brand characteristics. It has achieved good results in product research and development innovation, talent training and transportation, warehousing construction, service system building, etc., and can provide accurate and comprehensive support for national partners in product research and development, raw material processing, site selection, decoration design, store opening preparation, store operation, etc.
After the completion of the financing work, focusing on market consumer demand, continuously optimizing the product structure and creating differentiated products is one of the main strategies for the future development of Zhuoyuan Times Group. Through in-depth market research data, the Group will optimize the product structure according to the needs of different regions and different consumer groups, create differentiated products that meet market demand, meet the needs of consumers to the greatest extent, and enhance the core competitiveness of the brand.
At the same time, Zhuoyuan Times Group will further increase brand promotion and marketing efforts, and also be data-driven to achieve the deep integration of online and offline marketing and continuously expand brand influence. It will also strengthen consumers' awareness and understanding of the brand through effective marketing activities, guide consumers to participate more deeply, continue to attract traffic to the store, and improve the commercial value of the store.
In the current highly competitive industry background, deepening the integration of internal resources and strengthening the construction of service teams have become the key to the sustainable development of enterprises. The core members of the team of Zhuoyuan Times Group have more than 10 years of experience in chain operation and management, and have unique experience in product research and development, store expansion and chain operation. After the financing, the Group will seek greater breakthroughs in the expansion of the service team, strengthen the strength of the operation support team, training support team and technical support team in an all-round way, and provide more refined and professional services for its brands.
*Chain and warehouse management is an important link in the catering industry and plays a vital role in the operation and development of the industry. After the financing, Zhuoyuan Times Group will also increase the digital development of this link, through the in-depth mining and analysis of big data, the research and development and construction of automated warehouse management systems, etc., to build an advanced digital first-chain system to help improve efficiency, reduce manual errors, optimize inventory, etc., and improve overall profitability.