There are several barriers to communication between the development product team and users, which can be summarized into four levels: information understanding differences, unclear requirements articulation, technical language barriers, and mismanagement of expectations.
1. Differences in information understanding
1.Language and communication style differences: Language differences between teams and users, as well as different communication styles, can lead to misunderstandings. Developers may use jargon, while users may use relatively casual terms.
2.Contextual interpretation bias: Contextual factors such as the environment and background in which users use the product may affect the development team's judgment of the user's real needs.
3.Distortion of information transfer: During the process of information transfer, information may change or be distorted due to various reasons (such as inaccurate expression, omission, etc.), affecting the team's decision-making.
Second, the demand is not clearly expressed
1.Ambiguous user requirements: Users may not be able to describe their own requirements clearly, or their requirements may change in different scenarios.
2.Unclear prioritization of requirements: Users may have multiple requirements, but the prioritization of those requirements may be unclear.
3.Emotional expression interference: Users may express their requirements with personal emotions, making it difficult for the development team to accurately grasp the essence of the requirements.
3. Technical language barriers
1.The technical barrier to entry is too high: The team may use jargon and technical language that is beyond the user's comprehension.
2.Verbose technical details: Detailed technical explanations can be confusing or boring for non-expert users.
3.Complex product interface interaction: The interface and interaction design of a product may be too complex, making it difficult for users to understand and operate.
Fourth, the expectation value is not properly managed
1.Misalignment of expectations with reality: Poor management of user expectations by the team can lead to a large gap between the actual product and user expectations.
2.Mismatch between promise and delivery: Teams can over-promise certain features or effects, but ultimately fail to deliver, resulting in user disappointment.
3.Lag in updates and feedback: The team's failure to provide timely feedback to users or update the status of the project can lead to anxiety and dissatisfaction among users.
By identifying the main points of these impediments, the development product team can better understand the issues they may encounter when communicating with users and take appropriate actions to improve the communication. For example, for information comprehension discrepancies, teams can focus on cultivating good listening habits to ensure that user needs are accurately understood; For problems where the requirements are not clearly expressed, the needs and expectations of users can be clarified through guidance and clarification; For technical language barriers, you can try to use easy-to-understand language to explain technical details; In the case of improper expectation management, the user's expectation should be set reasonably to avoid over-commitment. Through these measures, the development product team can better communicate with users, improve the quality of the product and the user experience.