Producer: Hui Tan Author: Guanshan Flower Path has never been swept by guests, and Pengmen is now open for you. On the evening of January 9, Dong Yuhui recited these two lines of poetry and made a new appearance with his new team members. opened the first live broadcast of "Walking with Hui" on Douyin. These two poems are from Du Fu's "Guest Arrival", which is a poem written by Du Fu when he lived in a thatched cottage in Chengdu after a long period of chaos and wandering, and when a guest visited. These two poems express Du Fu's love for a new life, his welcome to visitors, and his sincerity in hospitality. This kind of life change and emotional change are very similar to Dong Yuhui, who has just returned to the public eye after experiencing a big turmoil. This time, Dong Yuhui smiled again, with light in his eyes, and looked more relaxed and relaxed than before. During the live broadcast, he also began to blatantly spoil fans, paying more attention to the interaction with fans. This is similar to Du Fu's attitude of welcoming guests and treating guests sincerely. Dong Yuhui really understands poetry, and he also loves Du Fu the most. The performance of the live broadcast that night was shocking and also refreshed the previous record. The live broadcast lasted for four hours in one night, and the sales exceeded 1500 million, ranking first on the total list of Douyin goods. The audience received 1.3 billion likes, and the number of ** people was as high as 2 million. Dong Yuhui's performance that night was particularly good, and the teamwork was also very tacit. The long-awaited "mother-in-law" also supported Dong Yuhui with all her heart. They kept swiping gifts and liking them in the live broadcast room. The purchase demand that has been pent-up for a long time since the turmoil occurred was fiercely vented in the live broadcast room. In addition to buying, or buying! Someone spent tens of thousands in one night, someone spent thousands. Someone bluntly said that he bought all the things he wanted for the New Year. There are also people in the live broadcast room and message area to make suggestions, hoping that Dong Yuhui will not only sell agricultural products. "Clothing and cosmetics should be sold, daily necessities. "We won't go anywhere in the future, just buy it in the Yuhui live broadcast room." "I need cosmetics, I need clothes, Yuhui sell this quickly, the profit is still high." "We're going to buy it, the whole family. Such messages filled the live broadcast room and comment area. Many people are still reluctant to go offline for a long time after the live broadcast ends. They left messages in the comment area, made suggestions, and expressed their feelings. Some people also said that the mood was high that night, and they cried while watching Dong Yuhui's live broadcast. Throughout the night, Dong Yuhui broadcast enthusiastically, and his mother-in-law bought it frantically. However, in the end, Yu Minhong made a lot of money. It is an indisputable fact that although Dong Yuhui can be regarded as an internal entrepreneur, has his own studio, and the "Walking with Hui" live broadcast room also exists independently, the company behind his account is 100% controlled by New Oriental. According to the company's data, Youhui Peer (Beijing) Technology was established on December 22, 2023, with a registered capital of 10 million yuan, and the legal representative is Dong Yuhui. Yu Minhong served as a supervisor and was also a beneficiary, with 99% of the ultimate beneficiary shares. In other words, Hui is a wholly-owned subsidiary of Dongfang Selection. Yu Minhong owns 99% of the ultimate beneficial shares of Hui Peer Technology. Therefore, although the "mothers-in-law" supported Dong Yuhui desperately and shouted to draw a line with Dongfang Selection, the money they spent eventually flowed to Dongfang Selection. In the end, it was Yu Minhong who benefited. Jiang is still old and spicy, after so many twists and turns, the biggest winner is Lao Yu. After a single operation, it not only calmed down the turmoil, stopped the stock price, retained Dong Yuhui, and stabilized the "mother-in-law". also gave Dong Yuhui an entrepreneurial commitment and some senior titles, so many indignant "mothers-in-law" loved Yuhui more and placed orders more frantically. The proceeds eventually went into the pockets of Dongfang Selection. In the future, "mothers-in-law" scold and tear it! Even if you continue to attack Xiao Sun and Dongfang Xuan. As long as you still support Yuhui and are willing to place an order, it's fine! For Dong Yuhui, this is a major change and a new journey. Since then, Dong Yuhui is no longer just an anchor. He has multiple identities such as senior partner of Oriental Selection, cultural assistant to the chairman of New Oriental Education and Technology Group, and vice president of New Oriental Cultural Tourism Group. The standard for measuring Dong Yuhui is no longer only the number of people and sales performance in the live broadcast room, but also the level of team management and the overall business situation. For Dong Yuhui, this has advantages and disadvantages.
He has a higher level in the workplace, a higher income, and more autonomy.
He has his own team, and he can finally make his own decisions.
For fans who support themselves, they can be spoiled if they want; When it comes to knowledge sharing, you can talk about it for as long as you want.
But on the other hand, Dong Yuhui's pressure and challenges are greater.
He has gone from a streamer to a manager, and the team size is close to 70 people.
In addition to live broadcasting by yourself, you also have to lead the team, manage it on a daily basis, and worry about more other things.
If you want to wear a crown, you must bear its weight.
Those new titles are not given for free, as branch executives of listed companies, assessment indicators are indispensable.
Perhaps, Dong Yuhui can no longer be a pure and poetic anchor like before.
Most importantly, his public image has changed qualitatively.
The reason why Dong Yuhui has become so popular and has been loved by so many people is because he is talented, kind and simple, and empathetic.
He is easy to arouse everyone's empathy, and also ** a lot of anxious strangers.
But the reason why these personality charms shine and attract so many people is because of his grassroots identity as a "worker".
His success is an inspirational story of an ordinary "worker" who counterattacks through his own struggle.
This is the underlying logic of this story, and it also lays the mass foundation for him as a national-level IP.
But now Dong Yuhui is no longer an ordinary worker.
Whether you admit it or not, he has opened up the identity gap with ordinary "workers".
Although he still seems unpretentious, his fame, wealth, and status are not what they once were.
With such Dong Yuhui, it may be more difficult for workers to continue to project emotions and empathy on him.
In addition, Dong Yuhui now pays more attention to the cultural tourism business, but the cultural tourism business is different from ordinary goods.
Whether it is a domestic tour, a parent-child tour or a tour with other themes, the price is not low.
Tens of thousands, as few as a few thousand, this is not something that ordinary people can afford to consume casually.
It's not an ordinary "mother-in-law" who places an order if she wants to.
At that time, the "mother-in-law" was afraid that she couldn't love Dong Yuhui anymore.
Or, it's not easy to say I love you.
These changes will definitely affect the value of Dong Yuhui's top IP.
The world of Internet celebrities is changing, and the flowers are red.
In the future, will Dong Yuhui be so popular?
How long can he be on fire?