TikTok is the most popular app in the United States, and its limelight has overshadowed Facebook and Twitter.
A year ago, TikTok released data showing that it has 1. active users in the United States500 million, almost half of the population of the United States, and the United States is also the country with the most TikTok users, the second place is Indonesia, and the number of TikTok users is 106.9 billion. According to Insider Intelligence's latest**, adult users in the U.S. will spend 55% of their time using TikTok per day in 20238 minutes, which is currently more than the world's largest ***youtube user time. TikTok has become one of the most popular and most visited in the United States**.
According to data released by Statista, in the United States, 26% of app revenue so far in 2023 comes from TikTok, while Instagram and Facebook account for only 14% and 10%, respectively. This data shows that TikTok has become the first brother of Internet companies in the United States and even the first brother of the global Internet has not changed.
During his tenure, Biden has taken multiple strikes at TikTok, but Biden has still opened a TikTok account in the past few days and launched an election offensive. The upcoming United States ** at the end of the year made Biden ignore the past accusations of TikTok, after all, more than half of the American population is in this application, and politicians cannot ignore such a huge market. Not only that, the campaign team behind Biden provided the ** production service for him, which is very in line with the traffic mechanism on the TikTok platform, and in just a few days, Biden has received tens of millions of readers. During the Trump era, it was mainly American influencers who stood up against TikTok's administrative interference, because they had amassed enough followers and made a lot of money. After four years of Biden's administration, TikTok has a stronger confidence, that is, TikTok's e-commerce business has put five million small and medium-sized enterprises in the United States into it.
In 2024, TikTok's most important strategy is to promote a series of e-commerce businesses such as live e-commerce and small stores, which is different from Pinduoduo Temur's cross-border e-commerce business, TikTok mainly wants to attract sellers in the United States.
This is an incomparably correct business strategic decision, and its significance is not only to improve TikTok's profitability in the United States, but more importantly, this decision will closely align the interests of the platform and merchants**.
If enough U.S. companies find incremental business income on TikTok, then TikTok will become a complex of interests, and companies will no longer be in a situation of struggling alone, and any suppression of TikTok will trigger the common opposition of the huge merchants and Internet celebrities on the TikTok platform. In fact, the biggest beneficiary of the TikTok platform is consumers, but consumers are precisely the most difficult group of people to organize. If the crackdown on TikTok comes true, consumers will lose the most, but despite their numbers, they are outnumbered. Business owners are different, small and medium-sized enterprises are easy to organize, and there are various ready-made small and medium-sized enterprise organizations in the United States, and they have always been a powerful force in American politics. Nearly all of the top candidates in the U.S. acknowledge that small and medium-sized businesses are the foundation of the U.S. economy.
They have existing channels to influence politics, as well as the means. If their interests are violated, no politician will dare to provoke them. Moving people's interests is like killing your parents.
If TikTok's e-commerce business can be carried out quickly, behind him, there will be a large group of American business owners, merchants, and Internet celebrities, and this platform will no longer belong to Zhang Yiming alone, but is shared by countless American business owners who want to make money, and they will establish their own fans and sales channels on it, and it is not easy for any politician to engage them.
On the contrary, I wrote an article half a year ago called "Deep 10,000-word long article: Beware of pressure groups, they are the behind-the-scenes ** that undermines Sino-US relations!" In the article, I predicted that the United States is about to suppress Chinese new energy companies.
The facts turned out to be as I expected:
February 9** According to Singapore's "Lianhe Zaobao** on February 9**, people familiar with the matter said that Biden ** is considering using methods other than tariffs to restrict the import of China's "smart cars" and related parts. Bloomberg News reported on February 9, citing people familiar with the matter, that the measures will apply to electric vehicles and components from China. Regardless of whether these products end up assembled in **, the U.S. will impose restrictions to prevent Chinese manufacturers from shipping cars and parts to the U.S. market through third countries such as Mexico.These crackdowns are based on the premise that there is no interest in American companies in the new energy intelligent industry chain. There will be no opposition in the United States, and he will be able to quickly form concrete control measures.
In the United States, it is Apple, Nvidia and other companies that actively oppose the control methods of the United States, because these companies have huge interests in the world, and to suppress China's industrial chain is to suppress themselves.
Platforms such as Shein and Pinduoduo can operate in the United States, because the United States does not produce these manufactured products, and even garment factories in the United States are extremely rare, so there are no competitors.
Douyin has strong competitors in the United States, which is what he has been suppressed, but the way to deal with the suppression is to bring in more other American companies to become stakeholders.
So, if China wants to reduce the control of the United States and prepare for the possible coming to power of Trump next, what is the best strategy for Chinese companies and China?
For Chinese companies, it is a better option to work with more American companies. It is also a good option to distribute your own production capacity globally, which can bring in more stakeholders and become comrades-in-arms against the first regulation. For China, unilaterally opening up to U.S. companies and individuals is a more important strategy, and it is crucial for more U.S. companies to have interests in China.
Unilateral liberalism can attract more American companies to China, thus constituting a powerful anti-regulatory tool.
To put it simply, the three zeros are crucial for the outside, with zero tariffs, zero subsidies, and zero barriers. The opening up of the manufacturing industry alone is not enough to cope with the current tide of protection in the world.
We cannot expect negotiations between countries and the deterrence of force to reduce protectionism, and only by basing ourselves on interests can we achieve the goal of reducing international control.
The strategy of anti-blockade is not to use the blockade to counteract, but to open arms, further open up to the outside world, and even implement a thorough policy of opening up to the outside world, so that the Chinese market will become a paradise for the development of American enterprises. Can tariffs be reduced to zero? Of course. Can the monopoly fields of various state-owned enterprises be liberalized and fully opened to foreign investment? Of course. In this world, all turmoil and strife are driven by economic interests. The fact that TikTok is becoming more and more stable in the United States tells us that only by locking in more people with economic interests can we truly have more friends and bring peace and stability to the future development of China's economy. The real friends in diplomacy are not the countries **, but the global entrepreneurs.