COFCO FLM lights up the multi city light show to celebrate the Happy Chinese Year with the Chinese p

Mondo Culture Updated on 2024-02-06

Recently, COFCO Fulinmen lit up the night sky of many cities, with a beautiful naked-eye 3D creative show and a huge building light show, presenting the unique happy atmosphere of family reunion in the Chinese New Year, sending New Year blessings to the people of Jiyu and Henan, and adding more happiness to the upcoming Jiachen Year.

It is worth mentioning that the new Internet celebrity and FLM brand IP "Fu Baoer" also appeared together, which is the first time it has accompanied the Chinese people to spend the Spring Festival. In the 3D animation, this elf, condensed by the power of happiness between heaven and earth, pushes open the door to greet the citizens, expressing the beautiful meaning of "open the door of the house, happiness comes".

The New Year's Flavor series of activities is a congratulatory gift that COFCO Fulinmen will dedicate to the Chinese people during the Spring Festival every year, and in different cities across the country, through light shows, New Year's festivals, cross-border co-branding, sending blessings home, etc., in a thick New Year's fireworks, to convey the best wishes to the Chinese people.

As a leading national grain and oil brand, COFCO FLM adheres to the brand concept of "Home is Blessing", and has been consistent for 30 years, accompanying the people to a better life and giving the national table a full sense of satisfaction and happiness. As the most solemn traditional festival of the Chinese nation, the Spring Festival integrates blessings and well-being, reunion dinners, celebrations and entertainment, and COFCO Fulinmen hopes to inherit the broad and profound Chinese food culture while finding resonance with consumers' hearts and memories with healthy and delicious oils.

Among them, FLM Nutrition's series of edible oil products take "nutritionist, health plus" as the core to convey the concept of healthy diet to consumers. Home fragrance series of edible oil products, with "homesickness with taste" as the core, nutrition and flavor coexist, to create a more suitable for the health and flavor of the Chinese people's characteristic products.

"Make the New Year More Happy" is COFCO FLM's best wishes for hundreds of millions of Chinese families, and safe, nutritious, healthy and delicious edible oil products are the "happiness catalyst" for the reunion dinner.

Such a good thing, it is worth making a list of must-buy New Year's goods.

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