According to the latest national automobile production and sales data released by the China Passenger Car Association, the domestic SUV market showed great fluctuations in January 2024. Specifically, the cumulative retail sales volume of the SUV market in the month was 10380,000 units, down 107%, but it is a significant increase of 66 compared to last year7%。This growth trend shows that the long-term outlook for the SUV market remains strong, despite its volatility in the short term.
At the same time, Cheqq.com also released the effective complaint data of car owners for SUVs in January 2024. Of the 6,229 complaints, there was a slight decrease of 23%, compared with last year's significant increase of 795%。This data reflects that although SUV sales are growing, car owners are also paying more attention to product quality and service quality.
In terms of the ranking of specific SUV sales complaints, in the TOP30 SUV sales complaint ranking in January 2024, the M7 ranked 3rd with 32 complaints; Xingyue L ranked 6th with 21 placements. However, the most shocking thing is the Toyota Rongfang, which ranked 12th on the list, with a whopping 526 complaints in January. This figure is much higher than other SUV models, which has raised questions about the quality and service level of Toyota's Rongfang.
Specifically, the sales volume of Changan CS75 PLUS exceeded 40,000 units in January, achieving explosive growth, which undoubtedly makes it occupy an important position in the market. However, despite such excellent sales, the number of complaints was only 28, which is almost negligible compared to its huge sales. This shows that the performance of the model in the market is quite good, and consumers are satisfied with it.
The second-ranked Song Plus New Energy sold 3220,000 units, compared to 4430,000 units decreased significantly, and the performance was slightly weak. This may be related to changes in its product competitiveness, market strategy, or consumer demand, and its subsequent market performance needs to be further observed. The Model Y and Honda CR-V also rounded out the top five on the list. Among them, the Model Y had 9 complaints in January, and the Honda CR-V had 42 complaints. Although the sales of the Honda CR-V are good, the increase in the number of complaints also reflects that there are some problems that need to be taken seriously and measures to improve.
In addition, in terms of domestic cars, in addition to the above-mentioned Changan CS75 PLUS and Song PLUS new energy, there are also a number of models that have entered the list. Specifically, models such as Haval H6, Tiggo 8, Song Pro New Energy, Yuan Plus, Boyue L, Ideal L7, Changan Auchan Z6, Changan CS55 Plus, Hongqi HS5, Changan Auchan X5 PLUS and Jietu Traveler are all on the list. Among them, the number of complaints about models such as Haval H6, Tiggo 8, Yuan Plus, Boyue L, Ideal L7 and Jietu Traveler is the most popular, and the short-term reputation is questionable; The number of complaints about models such as Song Pro New Energy, Changan Auchan Z6, Changan CS55 Plus, Hongqi HS5 and Changan Auchan X5 Plus is on a downward trend, and the short-term word-of-mouth performance is worthy of affirmation.
In terms of joint venture vehicles, 10 models performed well this month with a month-on-month decline in complaints. These models include the Model Y, Fenglander, Corolla Sharp, Tiguan L, BMW X3, Audi Q5L, BMW X5, Tuyue, Envision and Mercedes-Benz GLC, among others. Among them, the BMW X5 performed the best, with zero complaints in January, becoming the only model on the list with zero complaints. However, there are also some models that show a significant trend in the number of complaints, such as Honda CR-V, R**4 Rongfang, Veranda and Tanyue. The short-term reputation of these models needs to be improved urgently, and effective measures need to be taken to improve product quality and service levels. As for Honda Haoying, which ranked 17th, the number of complaints in January was the same as in December last year, with 18 cases.
Overall, the SUV market in January 2024 was still strong, despite a decline in sales. At the same time, car owners are paying more attention to the quality and service quality of SUVs. In the future market competition, SUV car companies need to pay more attention to product quality and service quality to meet the growing needs of consumers.