After experiencing the predicament of the entire industry in 2020-2023, in fact, every surviving clinic institution is eager to make a profit, because it has been difficult in the past few years, and when I often drink with dental bosses, they always say that the requirements are very low, and it is good to survive.
In the past few years, they have tried their best to make the clinic survive hard, so this is the fundamental reason why many clinic owners want to make a profit urgently.
So it is inevitable to fall into a psychology of wanting to make quick money and make money quickly, but it backfires, and the more this happens, the greater the loss of the clinic, so it becomes more anxious.
Why is this so?
Uncle Crazy has seen a lot of profitable clinics, and their owners don't really think about money. Because they always understand one sentence:
The clinic makes money only a result, and what can really achieve this result is the logic behind the profit, which is what needs to be focused on and studied, and it is also worth putting all your energy into and focusing.
What is the logic of profitability for a medical clinic?
Many people may think that if you expand your customer promotion, you can make a profit. Therefore, many fans on Xiaohongshu often say to me as soon as they come up, "Crazy uncle, you are so good at promotion, you can promote our clinic, you can quote a price!" ”
Usually I will not cooperate with this kind of clinic. So when I choose to work with a clinic, I have my own principles and requirements. For clinics like this, which fall into the misconception that traffic is king, it is particularly difficult for you to reverse their consciousness and cognition in a short period of time, and hasty cooperation will only lead to a process of constant internal friction with each other.
Fans who have read the underlying theoretical and logical information of "Building a Doctor's IP Brand from 0 to 1" written by Crazy Uncle may be able to find the answer from it.
I have met many profitable clinics, they have no flow at all, and they have no routines, but the clinic is very nourishing, and the staff work very regularly.
The owners of these clinics have a characteristic, that is, they are patient-minded, for the sake of patients, and always think about how to give patients better solutions.
To put it in a more professional writing, it means that they are concerned about providing their patients with the most suitable medical solutions and the most warm emotional value.
There is an old saying: "There is a way but no art, the art can still be sought, there is no way, there is no way, stop at the art".
We are accustomed to persisting in marketing and promotion, but in fact, these are just techniques, just superficial things in business. For medical care, the main body of the origin must be the patient, and if you don't focus on the patient itself, you will definitely deviate from the main line. Even if the short-term effect is obvious, it cannot be long-term.
Successful clinic owners also understand that marketing and promotion are important, but they are only superficial means of doing business. True success comes from a commitment to the essence of medical care and a deep understanding of patients.
Uncle Crazy himself is a practical background in marketing and promotion, but you will find that I have been sharing a lot of cognitive things, rather than sharing how to do marketing and promotion.
Having a deep understanding of business is the starting point of a clinic to a bright road, so as the helmsman of the clinic, you must first know the ultimate logic of the model, so that the team will not deviate from the right path.
If an organization falls into the thinking of making money, then all its business ideas may become very utilitarian, and it is difficult to really serve patients in this kind of atmosphere, and the reputation will become worse and worse, and eventually it will be found that no matter how powerful the marketing master is, he will not be able to reverse the situation.
Therefore, in the view of the crazy uncle, the fundamental reason for a clinic's profit is: the original intention and original intention of social value. Only in this way can this clinic realize a century-old brand in the true sense of the word, and profit is only a passing thing.