Start-up clinic entrepreneurs may be very touched, the ideal is very beautiful, but the reality is very cruel.
Usually at the beginning of the business, they fantasize about the joy of success, think about everything too simply, ignore the market conditions, industry competition, their own conditions, etc., so after the clinic opens, the door is cold, there are no patients to come to the door, and even the rent of the clinic may be large, not to mention other expenses.
Therefore, if you want to start a clinic and start a business, you must have a strong ability to generate cash flow!
Many clinic entrepreneurs often fail to figure out these truths, and those who succeed in starting a business for the first time generally have a deep understanding and preparation in this regard.
In Uncle Mad's view, there are two big tricks for the clinic to survive in the early stage: one is the ultimate cost compression, and the other is the strong ability to create cash flow.
It is inevitable to maintain extreme cost compression in the early stage, so that there will be more cash flow to maintain the necessary expenses of the clinic, and more time to familiarize yourself with the clinic operation and deal with the risks of market competition.
For example:
In terms of scale, if you start a business for the first time, there is not much need to open a clinic of more than 300 square meters, and in the case of your lack of experience in customer drainage and clinic operation, the larger the scale, the greater the risk.
In terms of equipment, there is no need to spend too much money on these fixed costs unless it is necessary. These can be escalated and increased according to the volume of consultations.
In terms of recruitment, there is no need to recruit additional doctors at the beginning, and the whole process is completed by themselves with the lowest labor cost, and the risk is lower.
The above are just some ideas for cost compression.
But can clinics survive with cost compression? The answer is no.
No matter how well the cost is compressed, if the clinic has no positive income, the clinic will not survive, but it will only delay the time of closure.
This brings us back to the topic of the ability of clinic entrepreneurs to generate cash flow.
The ability of a clinic to start a business to create cash flow is usually to be prepared and laid out in advance, rather than when starting a business.
If a doctor has a plan to open a clinic in the future, then he must think in advance about how to enhance his influence and build his own IP brand, so as to turn himself into a person with his own traffic. In this way, when you go to start a business, you are not starting from scratch. Now that the Internet is so convenient, it is much easier to build a personal IP brand than it was more than ten years ago. You can set up a personal account on social ** platforms to regularly post content related to oral health, share professional knowledge, case stories, etc. Attract the attention of potential patients through high-quality content output.
In the process of work, you can look for like-minded partners or investors, and meet more peers, manufacturers and experts by participating in academic conferences, seminars, training and other activities in the medical industry, and establish contacts and cooperation with them. This way your cash flow can be more abundant.
You also need to pay attention to the accumulation of contacts, especially in the area where your clinic will start a business in the future, and know some key people or institutions that can bring you business, so that you can have original customers quickly and at low cost, and bring cash flow to the clinic.
We don't need to think too much about the ability to generate cash flow, and in the early stages of a clinic start-up, it is often the simple and crude approach that is most effective.
If you really can't think of any way, then push it directly, that is, promote it on the ground. Organize the drainage activities a little and distribute leaflets to attract traffic.
The premise is that you have the awareness to generate cash flow, otherwise if you are still stuck in the mindset of waiting for patients to come to your door, then your clinic operation will be more difficult over time.
What I would like to share with you today is a kind of mindset, and when you have these mindsets, you will think of more ways and methods to create cash flow.