The enthusiasm of the Chinese people for ice and snow sports has made skiing one of the fashionable sports that people are vying to check in.
The effective combination of the development of ice and snow tourism and rural revitalization can drive local rural farmers to achieve common prosperity. Located in Pingshun County, the "East Yishan Ice and Snow World Scenic Area Project", with the increase in passenger flow, the company has upgraded and expanded the project. Binh Thuan Rural Commercial Bank discovered this situation in a timely manner, took the initiative to dock, and took the lead in granting 30 million yuan of credit to the enterprise in January 2023. In 2023, the ski resort will receive more than 80,000 tourists, with a tourism income of more than 20 million yuan, providing employment for more than 150 people in 6 surrounding villages, and also driving tourism resources related to homestays, entertainment, and catering in surrounding villages. Ice and snow tourism is just a microcosm of Binh Thuan Rural Commercial Bank's support for the vigorous development of the county's tourism industry. In recent years, relying on the beautiful landscape scenery, rich ancient architectural relics, and heavy cultural history, Pingshun County has continuously improved the quality and optimized the four major formats of cultural tourism: "scenery tour", "red tour", "ancient building tour" and "rural tour", and more and more Pingshun people have taken up the "tourism bowl".
Binh Thuan Rural Commercial Bank actively enables the tourism industry to better empower rural revitalization, and the bank has established a bilateral cooperation mechanism between the government and the bank in combination with the actual development of cultural tourism, and regularly held win-win cooperation forums for tourism enterprises in the county, and conducted in-depth exchanges and discussions on increasing credit support for small, medium and micro cultural tourism enterprises and optimizing bank business processes. At the same time, in response to the needs of tourism industry chain enterprises in different periods such as preparation, construction and operation, the bank flexibly establishes a differentiated interest rate pricing mechanism that meets regulatory requirements, scientifically and reasonably determines the loan term, provides precise services for loans of cultural enterprises of different scales, levels and types, and helps cultural and tourism enterprises to catch the "through train" of high-quality development with practical actions. Pingshun County Xigou International Travel Agency, Pingshun County Lebo Tourism Passenger Transport, Buajia Banshan Cave, Dongping Mountain Residence B&B and other enterprises provide funds1400 million yuan, to provide more than 1,000 yuan of funds to Hongni Taihang Water Street, Taihang No. 1 Tourist Highway and other projects, absorb more than 1,000 households, and achieve local employment. The bank takes the "farmhouse" products as the starting point to promote the continuous heating up of the farmhouse industry, attract a large number of young and middle-aged laborers who go out to work to return to their hometowns for employment, directly solve the problem of employment difficulties for more than 3,000 local people, and indirectly pull more than 5,000 people to work. Rural revitalization focuses on industrial development, and industrial revitalization needs financial support. Based on the actual situation of the county, Binh Thuan Rural Commercial Bank will continue to deeply analyze the current situation and development trend of various industrial chains in the county, develop new products, new services and new models around the "three rural" groups, creatively carry out rural financial services, inject "fresh blood" into the county economy, and consolidate the driving force for the implementation of the rural revitalization strategy.