On the first day of the Lunar New Year of the Dragon in 2024, the national movie box office will reach 136.6 billion yuan, slightly more than 135.7 billion yuan, ranking fourth in the history of the Spring Festival single-day**. The average ticket price for the Spring Festival this year has fallen, resulting in a slight increase in the number of moviegoers from 25.52 million on the first day of last year** to 26.95 million.
The competition for the champion of this year's Spring Festival movies is very fierce. "Flying Life 2" and "Hot and Hot" are basically the same in terms of pre-sales and film scheduling, with a box office of 4 on the first day3.1 billion yuan and 4$2.4 billion. Although "Flying Life 2" has a slightly lower film schedule, it has a slightly higher attendance rate and won the championship by a narrow margin, and the box office gap between the two films is not large.
After the release of "Hot and Hot", Jia Ling appeared, and her body transformation of gaining 40 pounds and then successfully losing 100 pounds attracted widespread attention. This made the topic of the movie rise sharply, and the pre-sale box office in the second year of junior high school increased significantly, surpassing "Flying Life 2", which had already played a marketing strategy, and became the champion of the Spring Festival file.
Considering the scores of the ticket-buying platforms Maoyan, Taopiaopiao and Douban, where fans gather, "Flying Life 2" is slightly better than "Hot and Hot" in terms of word-of-mouth. "Flying Life 2" received a 9 on MaoyanA score of 7, while "Hot and Hot" received a 95 points. On Douban, the rating of "Flying Life 2" is 82 points, while "Hot and Hot" has a rating of 79 points.
The performance of "Bear Infested: Reversal of Time and Space" exceeded expectations, with a first-day film scheduling rate of 112%, box office revenue reached 23.7 billion yuan, surpassing Zhang Yimou's "Article 20" (box office 1.9.8 billion yuan). The film had an attendance of 669%, while the attendance rates of "Flying Life 2", "Hot and Hot" and "Article 20" are respectively. 7% and 336%。
In the second year of junior high school, the pre-rehearsal rate of "Bear Infested 10" soared to 18%, and the pre-sale box office surpassed "Flying Life 2", approaching the level of "Hot and Hot", ranking second. It has the strength to surpass "Hot and Hot" to become the champion of the Spring Festival stalls.
The box office of "Mr. Red Carpet" and "Let's Shake the Sun Together" on the first day were 42.36 million yuan and 32.53 million yuan respectively, and the attendance rate ranked low among the six popular movies, belonging to the third echelon. In the second year of junior high school, the schedule of these two films was further reduced.