Recently, in the circle of friends, 51 Jun suddenly noticed that someone shared a message about the photographer's rights protection, and the object of rights protection was Ferrari! Ferrari, unpaid wages? Seeing these two keywords, 51 Jun immediately sat up in shock.
First of all, I would like to describe to you what happened, it turned out that the incident was a Ferrari Beijing Early Winter Valley Tour held in 2023, and at the end of the event, after the photographer uploaded the materials as promised, Ferrari owed the photographer fees! In these years, what is the most sensitive thing about workers? I can't get paid! Not to mention the top luxury car companies.
Seeing this, 51 Jun's first reaction was indignation! Isn't that too much deception?! In order to protect his rights, the photographer (team) also directly marked each of the uploaded electronic albums with a huge watermark "arrears to the photographer to suspend the display", so as to make Ferrari face up to the matter.
51 Jun briefly understood that the so-called "Early Winter Valley Tour Activity" should be a weekend self-driving event held by Ferrari in Beijing to give back to car owners in the area, rather than an official official test drive event. However, as a top car brand, the style of the event still needs to be there, so there are many activities such as exchange meetings, photography team follow-ups, etc.
Network diagram. It stands to reason that Ferrari has money, and it should not be criticized for treating ** companies, how can it disgrace the brand reputation because of the photographer's fee? Have your customers get a payroll watermark on their faces? This is equivalent to causing the brand to be unrighteous for the sake of petty profits.
With a hint of doubt, 51 Jun took an in-depth look at the photographer's (team's) work.
Although each ** has a watermark and is gray, the number of 237 ** runs through the entire event, which can make people clearly understand the story of the activity process.
First of all, let's talk about the indoor activity part, 51 Jun simply selected two ** for you to taste, and all photography masters can share their views on the **. 51 Jun believes that photographers have certain experience in following events and know how to capture the wonderful moments of guests.
But first of all, the equipment used by the photographer is relatively ordinary, the lens aperture is small, and in most of the **, the foreground blur is not obvious enough, which affects the prominence of the subject and the visual perception is unsatisfactory.
Secondly, the momentary expressions captured by many characters are either dignified or weird, not reflecting the joy of being at home under the staggered staggering, but there is a dignified participation in the training, I don't know what the following two ** are your ratings.
Let's talk about the protagonists of this event, various Ferrari models. Ferrari is undoubtedly the top-of-the-line sports car that countless people dream of, not only because of its expensive **, but also because of the extreme of its products. However, when you see the same composition of the thumbnails below, I don't know how you feel. 51 Jun first said, visual fatigue.
If you don't even look closely, you will think that so many Ferraris in the photo album are all the same car. I wonder if all Ferrari owners can accept their cars "in the crowd" when they participate in the event?
Putting aside the quiet and dynamic photography technology of the vehicle, 51 Jun found that in the album, a green Dongfeng Mengshi off-road vehicle appeared!? I wonder if Dongfeng quietly stuffed the Ferrari activity with implant fees?
Seeing this, 51 Jun probably understood why Ferrari would risk brand reputation and also default on photography fees. But in order to clarify the answer in his heart, 51 Jun asked relevant friends about the situation.
First of all, a friend who has participated in Ferrari activities said that the level of Ferrari photographers is very good, and it should not be the level of the picture book. This content rollover may be the reason for choosing the team level.
In addition, 51 Jun asked friends who are other brands and professional photographers for their views on this matter. In this regard, they said that it may be that the customer is not satisfied with the work of the photographer team, and the photographer team is not happy, which leads to quarrels and refuses to pay, resulting in rights protection.
But from another point of view, when the company is looking for a photographer (team), it will ask to see the demo of the past shooting in advance, in other words, it has a basic understanding of the level of the photographer (team), because the company also has a certain responsibility for the finished results. And for things that you get what you pay for, there is no reason for the company to ask too much.
I don't know what readers think of this explanation, 51 Jun thinks it's quite reasonable, a slap doesn't make a sound, the photographer (team) may only look at the fee and ignore Ferrari's requirements, and Ferrari is unwilling to pay. However, neither Ferrari nor the photographer (team) have come forward to clarify, so the truth has yet to be responded to.
Overall, it is indeed wrong for Ferrari to be in arrears for the photography fee, and regardless of the outcome, the cost of the payment must be ignored. For the photographer (team), I hope to remember that the iron needs to be hard by itself. Otherwise, the stigma will be established, and it will be difficult to gain a foothold in the industry. In the end, which side do you think justice is on? Welcome to leave a message to share.
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Legal adviser. Beijing Weiheng (Fuzhou) Law Firm, Lai Chenglong, lawyer.
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