New energy vehicles are a bright spot in China's automotive industry and a trump card in our global automotive market. In 2023, we successfully won the honor of No. 1 in global automobile exports, which is the result of our overtaking in the corner in the field of new energy vehicles.
However, we are also facing huge challenges, the competition in the new energy vehicle market is fierce, the scuffle between car dealers, the diverse needs of consumers, and the threat of fuel vehicles still exists. How can we deal with these challenges, create a real national model, and achieve the ultimate victory of new energy vehicles?
New energy vehicles are the future of China's auto industry, this is our consensus. In the past 30 years, we have been in the shadow of joint venture vehicles, and Western countries have dominated the fuel vehicle market by virtue of their historical and technological advantages.
We did not give up, we chose a different path, the development of new energy vehicles, using our technology and the advantages of the Internet to promote the technological progress and innovation of new energy vehicles. We have attracted a large number of players, including traditional automotive companies and cross-border technology companies, all of whom want to get a piece of the action.
Such prosperity allows us to see the infinite possibilities of new energy vehicles, and also makes us feel the charm of new energy vehicles. However, we can't ignore some chaos in the market, too many car dealers have poured in, resulting in product homogenization and disorderly competition, and some car dealers only care about imitating their opponents and ignoring the real needs of consumers.
The development of new energy vehicles must not only face the competition within the market, but also face external pressure. Our goal is to beat fuel vehicles and achieve the popularization of new energy vehicles, but this is not easy.
According to the data of the China Association of Automobile Manufacturers, the penetration rate of new energy vehicles in China will be 31 in 20236%, although it has surpassed developed countries such as Europe and the United States, but there is still a long way to go from our goal. Gasoline vehicles are still our strong competitors, they have a huge market share and consumer loyalty, and they are constantly improving their technology and quality.
In 2023, Toyota will be the global car sales champion for the fourth consecutive year with global sales of more than 11.23 million units, while their pure electric vehicles account for less than 1%. What does this mean? It shows that the vitality of fuel vehicles is still strong, and they will not give up the market easily.
During the Spring Festival this year, Hunan, Hubei, Henan and other places suffered heavy snowfall, and there were large-scale traffic jams on the highway. Many new energy vehicle users reported that the endurance of their vehicles has decreased significantly at low temperatures, and charging piles are difficult to find, resulting in range anxiety. In this case, fuel vehicles appear to be more stable and reliable.
This makes us have to think, do new energy vehicles really solve range anxiety? Have we really made consumers feel at ease to use new energy vehicles?
We can't be complacent, we can't be blind, we can't forget our original intention. New energy vehicles have not yet come to celebrate the victory, let alone to fight themselves. We must unite and make progress together in order to achieve the ultimate victory of new energy vehicles.
How do we achieve the ultimate victory of new energy vehicles? How do we build a truly national model? We believe that we need to return to the needs of consumers and the essence of automobiles, rather than overly pursuing the accumulation of technology and fancy functions.
What we want to do is to make new energy vehicles more mature, reliable, practical and close to the people, so that new energy vehicles become the first choice of the people, and new energy vehicles become the pride of China.
At the beginning of 2024, BYD brought us a surprise, they launched the Qin plus and destroyer 05 glory version, these two models are BYD's classic models, with a million-level user base, mature and stable technology, and durable leather, reminiscent of the national god car "Jetta" in the era of fuel vehicles.
What's even more surprising is that the ** of these two models is less than 80,000, and the lowest is 7980,000 starts, and all of them are DM plug-in hybrids, which are cheaper than gasoline vehicles, which is unprecedented in the history of automobiles. Moreover, these two models can also be fueled and electric, which solves the problem of range anxiety.
The DM plug-in hybrid equipped with these two models achieves a fuel consumption of 3 per 100 kilometers with the five subversive experiences of "fast, saving, quiet, and green".8 liters, 000 acceleration 73 seconds, more fuel-efficient than the Japanese and better than the German system, has become the best choice for fuel vehicle users to turn to new energy vehicles.
Isn't this the national model we have been looking forward to? They are not only close to the people, but also can take into account both oil and electricity, easy to open and worry-free, mature and durable, isn't this what we want?
Some people may say, is this a ** war? In our opinion, this is not a first-class war, but a system war. The reason why BYD can do this is because they have the advantages of vertical integration of the whole industry chain, the ability to scale the effect and cost control, and the ability to mature and improve the technology.
We believe that BYD's move will have a far-reaching impact on China's new energy vehicle market, will lead the new direction of the new energy vehicle market, and provide new impetus for the popularization and development of new energy vehicles.
In 2024, what changes will China's new energy vehicle market usher in? We believe that this will be a year full of opportunities and challenges, as well as a year full of change and innovation.
We expect that more car dealers will be able to create more mature, reliable, practical and people-friendly national models like BYD, with consumers as the center, technology as the core, and value as the guide, so that new energy vehicles can truly enter thousands of households and become the first choice for people to travel.
We expect that more car dealers will be able to abandon homogeneous and disorderly competition, achieve differentiated and orderly development, form their own characteristics and advantages, provide consumers with more choices and experiences, and provide more vitality and creativity for the market.
We hope that more car dealers can unite and cooperate to jointly promote the technological progress and standard formulation of new energy vehicles, solve the common problems and pain points of new energy vehicles, and provide more guarantees and support for the safety and sustainability of new energy vehicles.
We hope that more car dealers can look at the world, actively participate in the competition and cooperation in the international market, demonstrate the strength and charm of China's new energy vehicles, and contribute China's wisdom and strength to the development and prosperity of global new energy vehicles.
We believe that in 2024, China's new energy vehicle market will usher in a new chapter, and we will also witness a historic moment, new energy vehicles will become the new engine of China's automobile industry, and Chinese cars will become a new benchmark for the world's automobiles.