Folk food, ice and snow empowerment Yanbian s winter tourism popularity continues to rise

Mondo Tourism Updated on 2024-02-01

Since the beginning of winter, the Northeast has become the "top stream" of cultural tourism. Relying on rich ice and snow tourism resources, high-quality service and the enthusiasm of Yanbian people, the popularity of ice and snow tourism in Yanbian Prefecture continues to rise in winter.

Don't be in a hurry to go back to the south, come to Yanbian!Feel the characteristics of the Korean ethnic group and take a few groups under the Internet celebrity wall....In the past two days, on social platforms, netizens in Yanbian Prefecture have issued sincere invitations to southern tourists, and sincerity has "overflowed" the screen.

According to the data of Jilin Province's ** network, during the New Year's Day holiday, Yanbian Prefecture's cultural tourism market showed strong vitality, and various wonderful activities and tourism products attracted many citizens and tourists to experience. The state received 450,000 tourists and achieved tourism income of 3800 million yuan, Yanbian Prefecture tourism consumption orders (including hotels, homestays, scenic spot tickets, transportation, etc.), ranked second in Jilin Province, a year-on-year increase of 230%, Meituan platform data shows that from January 1 to 5, the state's bathing, song halls and other leisure and entertainment-related orders increased by 348% year-on-year;The number of dine-in transaction orders for food and beverage increased by 194% year-on-year. On social platforms, you can see the enthusiastic sharing of tourists who have poured into Yanbian everywhere. During the New Year's Day holiday, affected by the "ice and snow fever", Yanji Airport guaranteed 111 take-off and landing flights, achieving a passenger throughput of 13,142 passengers, a year-on-year increase9%, in terms of railways, a total of 10 passengers were sent50,000 passengers, 12 arriving passengers10,000 person-times, an increase of 8 year-on-year50,000 person-times, 950,000 passengers, and 127,699 highway trips. Wu Bing, a tourist from Jiangxi, said: "I came for two days, and every meal is different every day, a lot of food, delicious, and people are also very enthusiastic. Jiangxi tourist Li Ting said: "We also like the folk costumes here, we haven't taken them before, we think it's very good-looking, we want to come here to feel it, take a picture." ”

This winter, taking Korean photos and being a "Korean princess" is still a trend. Tourists from all over the world took photos of Korean costumes in the characteristic background of the Yanji China Korean Folk Garden, and took photos with special delicacies such as barbecue, cold noodles, and ginseng chicken soup, which became popular on social platforms. Whenever night falls, the bilingual plaques on the Yanji Internet celebrity barrage wall flicker, tourists from all over the world take pictures, Yanbian "Little Red Riding Hood" outdoor jumping takes tourists from all over the world to carnival outdoors, and the major ** and self-** have been broadcast and lived, forming a hot topic with hundreds of millions of spreads on the whole network, and Yanbian's popularity has been further improved.

While focusing on the "folk brand" and "food brand", Yanbian Prefecture integrates the splendid and charming ice and snow resources into it, and formulates rich ice and snow tourism routes and products, so that the impression of "snow in the long day, Jimei in Yanbian" is deeply rooted in the hearts of the people. According to Song Yan, director of the State Bureau of Culture, Radio, and Tourism, "Yanbian is located at 42 degrees north latitude on the world's 'three' powder snow belt, with a long snow period and good snow quality. Speed skating, etc., a variety of ice and snow events allow you to experience our unique Kanto culture New Year, the Three Kingdoms Interactive New Year, the Korean Sangwon Festival and other cultural characteristics of the ice and snow festivals. ”

"Ice and snow fever" contains a great opportunity for the revitalization of Northeast China and the development of Jilin, and the state party committee, the state party committee and the people are full of confidence in "spoiling" foreign tourists and invigorating local consumption. According to data from social platforms, the current popularity of ice and snow tourism in Yanbian is still continuing, and the growth rate of related orders will continue to grow rapidly in the next period of time. Song Yan said: "Yanbian is a place full of poetry, is full of vitality, hot 'snow' boiling place, I am here to send a sincere invitation to the majority of tourists, welcome you to come to Yanbian to play ice and snow, hot springs, taste food, watch singing and dancing, celebrate the New Year, enjoy the rich gifts we have prepared for all the distinguished guests who visit, extend happiness, happiness boundless." ”

Reporter: Kim Wen-cheol, Wang Jing.

First instance: Hong Tao.

Second trial: Zhao Yang.

Third trial: Sun Minghui.

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