Introduction: The European Union recently introduced the Digital Markets Act to contain the United StatesTechnologyThe monopoly of the giants, which is clearly definedApplesand other companies shall not abuse their market position. In order to comply with this provision,ApplesForced to accept the mandatory sideloading of the EU and will open third partiesApp StoreAccess permissions. However, in the face of this change,ApplesInstead of backing down, a new fee policy was introduced to compensate for the losses that might be caused.
AlthoughApplesIt has always controlled the distribution channels of applications through its own operating systems, iOS and AppStore, thus forming a monopoly on developers and users. However, the EU does not allow itApplesContinued favoritism in favor of their own services and abuse of market position, once provenAppleswill face substantial fines. In order to comply with the requirements of the European Union,ApplesHad to agree to the openingiphonesideloading function and allows for third partiesApp StoreEnter. That's rightApplesis a huge concession because the AppStore has always beenApplesOne of the main incomes**.
In order to compensate for the possibility of opening up third partiesApp StoreResulting in loss of profits,ApplesA new charging policy has been developed. First of all, for developers who continue to stay in the AppStoreApplesReduced the commission fee from 30% to 17%. This is good news for developers and can ease their burden. And for third partiesApp Storedevelopers can enjoy lower commission fees and no restrictions. However, if the third-party developer chooses to use itApplesfor payment services, they still have to pay a 3% processing fee.
However, the most striking thing isApplesFee policy adjustments for popular apps. ApplesIt was announced that once the number of popular apps exceeds 1 million times, developers will need to pay for each app installationApplesPay 0A fee of 5 euros. This fee is charged regardless of whether the app is through the AppStore or a third partyApp Store**, all apply, and developers are treated equally. In other words,ApplesThis policy change allows you to generate additional revenue from installs of popular apps.
Despite the fact that 0The cost of 5 euros may not be high, but after the popular app has more than 1 million installs, every 1 million additional installsApplesYou can get an additional 2 million RMB. Moreover, considering that the number of installs of popular apps may reach tens of millions or even hundreds of millionsApplesThrough this adjustment of the fee policy, it will be able to compensate for the opening of third partiesApp Storeand the possible loss of profits. At the same time,ApplesYou can still continue to earn commissions from the original AppStore developers. This strategy is on display againApplesbusiness acumen and creativity.
The European Union's Digital Markets Act is rightApplesetcTechnologyThe monopolistic behavior of the giants made strict limits and forcedApplesForced sideloading and opening up of third parties were acceptedApp StoreAccess permissions. In order to compensate for the possible loss of profits,ApplesA new fee policy has been introduced. This policy change provides developers with lower commission fees and introduces a fee mechanism for installing apps to earn additional revenue. Anyway,ApplesThe hard work and innovative spirit of the company have shown its continued development and ability to adapt in a competitive market.
In looking at this issue, we can also think about itTechnologyThe balance between regulation and innovation for giants. The EU's move is undoubtedly aimed at maintaining a level playing field, but it also needs to:TechnologyThe company provides reasonable space for development. In an era of innovation, we want to see:TechnologyThe company can promote the progress and development of society, bringing more convenience and change. At the same time of supervision, the company's innovation ability and contribution should also be given a certain degree of recognition and support.