The EU in order to breakTechnologyThe monopoly of giants, a series of rules, including the Digital Markets Act. ApplesBeing one of the regulated companies is forced to take some steps to comply with these regulations. Recently,ApplesMandated by the European Union to sideload apps, a move that makes people rightApplesDoubts have arisen about whether innovation will continue. In this article, we will**Applesand its impact on developers and users.
ApplesAs a family owns independenceOperating systemiosand AppStore, which can exercise tight control over the distribution of applications. However, this monopoly has also caused quite a bit of controversy. The developer must passApplesPayment platforms make payments, and users can only get apps through the AppStore. This monopoly situation led to some problems, so the EU set the rules and requirementsApplesOpeniphoneThe sideloading feature allows for third partiesApp StoreEnter the market or face a fine of up to 10% of annual revenue.
ApplesAccepts this provision and agrees to let the third partyApp StoreEntered the European market. This means,Appleswill lose its monopoly in terms of application distribution, which can have a significant impact on its bottom line. Every year, the AppStore is:ApplesMore than $80 billion in revenue, and this move could slash that revenue. In addition, with third partiesApp Storeof entry, maliciousSoftwareThe risk of flooding will also increase, possibly rightApplesofiosSecurity is a threat.
In the face of EU regulations,ApplesNot only accepted open third partiesApp StoreA new set of charging policies has also been developed. First of all,ApplesFor developers who remain on the AppStore, the commission fee will be reduced from 30% to 17%. And for the choice in a third partyApp StoreDevelopers who sell it, they will not have to pay this fee. However, if a third partyApp Storeof developers choose to use itApplesof payment services, they will need to pay a 3% processing fee.
In addition,ApplesA new charging item has also been set, that is, for popular applications, when the number of ** exceeds 1 million, developers need to pay for each installationApplesPay 0A fee of 5 euros. Whether it's in the AppStore or third-partyApp StoreThis provision will apply to applications on sale. In other words, once the number of installs of a popular app exceeds the free quota of 1 million times, every additional 1 million installsApplescan earn 2 million yuan.
This fee can have a considerable impact on developers and users. For developers, if their app becomes a hit, they will need to pay an additional fee to:Apples, which could cut into their profits. For users, they may need to bear a part of the increased cost to be able to continue using these popular apps.
Apple's new fee policy adjustment shows that even in the face of regulatory pressure from the European Union,ApplesIt's still possible to innovate new ways to make money. By reducing the developer's commission fee and increasing the installation fee of popular apps,ApplesIt is expected to make up for the opening of third partiesApp Storeand continue to generate revenue from AppStore developers.
However, this also causes some confusion for developers. AlthoughApplesThe commission fee is reduced, but the profit is still relatively low for non-popular apps. And the cost of installing popular apps can be a burden for developers. This can lead to some developers pairingApplesThe investment in the platform is reduced, affectingApplesapplicationsEcosystem
In addition, for users, these new charges may increase the cost of using popular apps. Although 05 euros may not be a lot in each installation, but as the number of installs of the application increases, the user may have to pay more and more. This can cause some users to start thinking about whether it's worth continuing to use these paid apps, which can affect app usage.
PassedApplesWe can see the sideloading requirements and new charging policy adjustments imposed by the European UnionApplesResponses to regulatory pressures. AlthoughApplesHad to abandon the monopoly sales of the AppStore, but they were still able to innovate new ways to make money and have a certain impact on developers and users.
From the point of view of market competition, open third partiesApp StoreIt will provide consumers with more choices and promote platform competition. However, maliciousSoftwareThe risk of flooding also increases, which is requiredApplesTake a series of measures to maintainiosReputation for safety.
Personally, I think the regulatory measures are rightTechnologyGiants are necessary to ensure a level playing field in the market. However, regulatory measures need to be balanced to avoid unduly adverse effects on companies and consumers. I hope that future regulatory policies will be more sensible and effective, protecting both the drivers of innovation and the fairness and safety of the market.